Once @chamath explained how they put Facebook on the path to 1 billion users. 🚀

He ignored the idea of ‘making it viral’. Instead, he decided to focus on making the product useful for the user.

Find more below 👇

Understand core product value i.e. define ‘a-ha moment’.

At Facebook, it was creating a real connection with someone.

PS: Core product value is really elusive and most products don’t have any. 🤷‍♂️

A massive amount of complexity compressed in simplicity can be extremely useful.

The growth team created a framework in which they applied 3 very simple principles:

1⃣ Measuring
2⃣ Testing
3⃣ Trying

However, at some point, viral actions started driving growth. Chamath strongly opposed.

You need to know where the real growth comes from.

‘Do not focus on viral actions. Don’t touch it.’

Instead, they focused on the 3 most difficult and hard problems that any consumer product has to deal with:

✅ How to get people at the front door
✅ How to get them to ‘a-ha moment’ as quickly as possible
✅ How to deliver them core product value as often as possible