This is exact strategy I used to take a business idea I had in October to getting a $1.2m valuation by December.
In 42 days we:
1. Had 2,400+ Sign-ups
2. Hit $28,000+ MRR
3. $1m+ Acquisition Offers
You are going to build a "Micro-SaaS" and sell it for $1m๐ฐ
Quick PSA ๐จ
This thread is going to be LONG but...
I promise that if you TAKE ACTION with this info you will change your life.
I'm not some guru trying to sell you a "magic formula" - this will take hard work.
Save it, study it and share with friends.
Let's get to work โ
First, you need to understand the math.
This is not about making $1m in revenue or profit.
This is about EQUITY ๐ฐ
Here's how it works:
$15,000 Monthly Profit
x 12 Months
= $180,000 Annual Profit
x 5-6 exit multiple
= $1,000,000 Acquisition
Equity = Leverage ๐
Next, let's talk about CUSTOMERS
๐ฅ Customers come first, ideas come after.
Ideal Customers: PROSUMERS
Examples:
๐ Shopify Owners
๐ Content Creators
๐ New Entrepreneurs
๐ Agency Owners
They are highly motivated to succeed and willing to INVEST in their success.
Customers (Part 2)
At the CORE, prosumers want 2 things:
1. To Make More Money
2. To Get More Attention
They don't necessarily care about HOW this happens.
They want to spend money on tools, resources, etc to turn their DREAM into a REALITY.
๐ฅ UNDERSTAND THIS.
Now, let's talk about your idea:
The priority here is to keep it SIMPLE.
One Problem ๐ One Solution
You don't have to build the next Facebook to make $1,000,000 โ
Example:
Shopify owners struggle to find influencers to promote their brand.
Idea: influencer discovery tool
Ideas (Part 2)
Your primary goal is to understand the problem a group of people is experiencing and create a TOOL to help them achieve their desired outcome.
๐ Point A --> ๐ Point B.
Here's some more tips for finding ideas ๐
https://t.co/mMu0jWXTq8
Now that you have an idea, let's build your offer.
Prosumers have less disposable income which means they want an affordable solution to their problems.
Your goal is to create a service that you can sell for less than $100/month.
Our average subscription was ~$60/month
Offer (Part 2)
Prosumers are also less willing to "throw money away" on new things.
The easiest way to boost sign-ups is offering a free trial.
Offer 7 days for free.
๐ฅ REQUIRE CREDIT CARD TO START.
Fewer trial sign-ups but better conversion rates from trial to paying user.
Now it's time to build:
You are building a VEHICLE for value delivery.
Databases
Chrome Extensions
Dashboards
Automations
...you have options
Answer 1 question:
What is the simplest way to deliver value?
Here's a VEHICLE I built in 2 hours + $100 ๐
https://t.co/NAq620m6ue
Build (Part 2)
You don't have to be a developer or pay $10,000+ to build a valuable SaaS product.
Here are a few fast & cheap ways to start:
No-Code:
@webflow, @bubble, &
@AdaloHQ Templates:
@codecanyon &
@envato Affordable Devs:
@Upwork &
@toptal Don't overcomplicate it.
Now that you have a product, it's time for the fun part:
GROWTH ๐
There are so many ways to grow your business.
๐ฅ Twitter
๐ฅ Instagram
๐ฅ Cold Email
๐ฅ LinkedIn
๐ฅ TikTok
๐ฅ Reddit
๐ฅ Quora
๐ฅ Podcasts
and the list goes on....
But one strategy BEATS them all ๐
Prosumer's are my favorite market because you can use ONE strategy to scale faster than any other.
Facebook Ads.
Your customers are CONSUMERS FIRST meaning they can be targeted on Facebook and Instagram.
Here's a full breakdown ๐
https://t.co/sWhTUVQGkR
Growth is the lifeblood of your business.
And it's more than just acquiring users at the top of your funnel.
It's about build a GROWTH SYSTEM that helps you turn cold traffic into loyal customers.
Here is a full explanation of growth marketing ๐
https://t.co/z89bQ2cM9T
Once you have a solid growth foundation you need to focus on RETENTION.
Keeping a customer is cheaper than finding a new one.
Lead with product value + good customer service
Whoever is going to buy your company wants to see that your customers keep paying you over time.
You can make $1,000,000 in 12 months with less than 500 active customers.
Let's review the math:
500 users x $40/month
= $20,000 Revenue
- $5,000 operating expenses
= $15,000/month profit
x 12 months
= $180,000 Annual Profit
x 5-6 exit multiple
= $1,000,000 Acquisition โ
A Few Pro Tips ๐ฅ
1โฃ BENEFITS > FEATURES: Sell the WHY not the HOW
2โฃ Focus on customer problems and your offer first, then build the solution
3โฃ White-Label โ Big Exit - you won't get the multiple when you try to sell the business
More tips ๐
https://t.co/EGDi032Wff
Boom ๐ฅ get to work.
Have questions?
Send me a DM ๐
@ImSamThompson I'm happy to help!