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10 Characteristics of KILLER COPYWRITING

That will knock your readers’ socks off

&

10X your conversion rates

// THREAD //


1) Specific 🔬

There are numbers behind every product

Want to impress your reader?

AND

Make your ad more believable?

Select the best numbers & use them a LOT

Just like the Big Man @WritingToRiches did here:

https://t.co/SWokjWjuTw


2) Targeted 🎯

Copywriting that targets everyone converts no one

Find out who your ideal customers are

& Craft copy that makes them think “That’s about me!”

@Psypreneur made it big by fixing the minds of biz people. Not all people.


3) Qualifying 🔍

If what you’re selling is any good

It’s solving *some* problems instead of attempting to solve *all* problems

Be upfront about it & you will convert quality leads

(And get only 5-star ratings)

Just like @blackhatwizardd did here:

https://t.co/L2m7yfrNXr


4) To-The-Point 📑

If people wanted to read, they’d pick “Pride & Prejudice” not your ad

Don’t rumble on

Write all you need to make a sale & STOP

@thedankoe nailed it here: https://t.co/WYyKGslQkg

(Within 1 minute you already know what’s the product about)
1. Last night I finished #ItsASin @russelldavies63, the director, amazing cast have given us a beautiful gift with #ItsASin. The 80s music, the politics, the friendship. Perfect. Fun but also serious. By episode 3 (no spoilers) I was in bits. Tears continued until the end #La


2. I’ve never worried sex could result in a death sentence. Even as the child of an alcoholic, have never had that sense of loneliness, nor fear of dying alone. Nor had my life stigmatised. While HIV can affect everyone, #ItsASin demonstrates why it lives in the LGBT experience

3. Thankfully the HIV/AIDS of the #ItsASin period is very different to HIV today – it is not a death sentence, those diagnosed early have normal life expectancy, those on treatment CANT PASS IT ON, and we have a HIV prevention drug #PrEP to help people stay negative.


4. It is now possible to end new cases of HIV in the UK. My Welsh colleague @vaughangething was the first UK health secretary to make it government policy, England and Scotland have followed his lead. We must turn this possibility and policy into reality #0HIVby30


5. A Labour government led by @Keir_Starmer will meet his goal, in fact we want to be first country to make this happen. We have a blue print – the @THTorguk @NAT_AIDS_Trust @ejaf HIV Commission – that we would implement and resource
It's a mistake, and besides impossible, to search for "the first trans novel", however you define any of the terms.

So here's a deliciously incomplete list of novels in English by and about trans people, up to 2010, to highly variable definitions of "trans" and "novel".

Jack Saul, The Sins of the Cities of the Plain (1881)
https://t.co/nMby1oWmV5

Major work of gay/trans porn writing. Probably not by the actual John Saul, sex worker and occasional cross-dresser. Features the infamous Fanny and Stella, who were very trans:

Rachilde, Monsieur VĂŠnus (1884, English tr. 2005)
https://t.co/Ni2jYupQEu

Erotic novel of an abusive BDSM relationship which propels both characters into gender ambiguity, by a writer with strong but complicated male identification and presentation.

Irene Clyde, Beatrice the Sixteenth (1909)
https://t.co/0glyOrWdqk

Speculative fiction about a postgender (but very femme) society, by a lawyer, writer, feminist, pacifist, traitor and war crime apologist who expressed a lifelong desire to be a woman.

John Radclyffe Hall, The Well of Loneliness (1928)
https://t.co/du4qeItptV

Novel of sexual inversion, a sexology category combining sexuality & gender, by an invert who preferred the name John.

Dare you to go on telly claiming this as the 1st trans novel with a major publisher.
To @RepChrisPappas @RepAnnieKuster @RepJerryNadler @RepMGS @RepAdamSchiff @SpeakerPelosi

STOP wasting time on Partisan Impeachment Articles!

The 1 Charge you MUST make is criminal, indisputable & the language ensures a Senate conviction.

18 U.S.C. § 2384-Seditious Conspiracy

https://t.co/y5mxqnJtyr


The text GUARANTEES UNANIMOUS Senate Conviction; b/c to dispute the FACTS that the building was taken, that doing so prevented Congressional business & that Trump's Rally was planned, timed, named & executed to achieve this end is to dispute provable (captured on tape) "reality".

Facts of Language.... Again.. nothing about words used in ANY Speech; but rather words used in its planning &

This is INDISPUTABLE evidence that shows the conspiracy and the plan and is laid out in written materials and audio
These highly emotional and tense times require us to go to Gurmat Meditation techniques that lead to most of the famous feats of our glorious past.

We already know the amazing acts but how they did will remain a mystery until we start the practice ourselves.


This is Gurmat Meditation 101

ਸਾਸਿ ਗਿਰਾਸਿ (Saas Giras) Technique

I am no expert but I can definitely help you being the journey, clear some doubts.

What is the aim of your meditation?
Eventually this allows you to become a Gurmukh, get Mukti from Sansaar i.e not stuck in reincarnation cycle, finally meet your everything Akal Purakh Waheguru(in Sunn Samaadh
https://t.co/yYrgRL5VnH) all depending on the Grace/Nadar/Kirpa


Normal mindfulness(secular) and most other meditations are capped, at best they give you momentary peace, this is totally different and talked about many times by our Gurus.

Here is Guru Arjan Dev’s description, notice the ਸਾਸਿ ਗਿਰਾਸਿ(Saas Giraas)


This is one is by Guru Raam Daas Ji
A lot of folks who know my first book have emailed me about this insightful piece by @DavidAFrench on how the fusion of southern honor culture and evangelicalism explains our current moment. Some thoughts.


French does a great job describing honor as an ethical system in which your worth and identity depends on how others see you. If your claims about yourself are challenged, violence (or rhetorical violence) is an ethically "righteous" response in an honor culture.

French writes, "This approach represents a dramatic contrast with biblical commands to “turn the other cheek” or to “bless those who persecute.” Instead, the shame/honor imperative is to punch back, hard. Any other approach...risks the well-being of the community." Exactly.

I saw this tension between honor and Christianity all the time in 19th c. church disciplinary records where men explained to fellow church members how they had to fight somebody who insulted them (or their mother, wife, family, etc.) even though they knew it was sinful.

I began calling it the "I know it was wrong, but I still had to do it" defense. If you live in the South, you've heard a version of it.