I've studied hundreds of cognitive biases to become a better Crypto investor.

Here are the 14 most important ones:

Have you ever:

• Fomo'ed into a COIN at all time highs?
• Sell your bluechips for shitcoins?
• Lose 50% on a coin, and lose another 45% bc you didn't cut your losses?

That's cognitive biases working against ya.

They're "thinking" errors aka bugs in your brain.

/1 Unit bias

People prefer to buy a “whole unit” of a token, rather than a fraction of it.

It's why meme coins exploded.

Don't overweigh the value of a token because it's "cheap."

Understanding how market caps work.

/2 Anchoring bias

Over-reliance on the 1st piece of information you have.

You heard about Bitcoin at $1,000.
You missed out.
Then it GOES UP to $5,000.

You don't want to buy it anymore. It's "too expensive" in your head.

Evaluate it based on its POTENTIAL not its PAST.

/3 Confirmation bias

You only seek out information that tells you what you want to hear.

You only follow people that say good things about X coin.

You unfollow and block anyone that spreads “FUD.”

When you invest, seek and research the FUD to see if it's valid.

Any recommendations for the best guide to startup go to market strategy?

Founding a startup is hard.

But building it out is even harder.

Here is a list of 20 free resources to make your life easier:

Startup Grind (Community)

The world's largest startup

Rhetoric (Feedback)

The easiest way for founders to get feedback on their

Canva (Design)

Making designs has never been

Figma (Design)

All-in-one design platform for your

I want to see African founders win.

$5B African VC in 2021. 🚀🚀🚀

But as Africa gets “hotter”, I think we’ll see more problems with broken early-stage cap tables given the volume of pre-seed (~80%) and number of first-time founders.

Here are some signs of a broken cap table:

1. Excessive founder dilution.

You’ve given up too much equity too soon. You’re on track to be a minority shareholder by Series A and successive rounds make you nervous. But your startup needs capital.

Series B/C/D investors worry that you’re too diluted to stay motivated.

2. Passive investors own meaningful chunks of your equity.

They’re possibly opportunistic angels or advisors that came in early. They’re free riders - adding little value to your journey but taking up space on the cap table. They’re not very helpful or responsive.

3. Misaligned investors own meaningful chunks of your equity.

They’re probably institutions but they don’t necessarily share your vision. They were aligned, engaged and responsive to start with. But they may have shifted focus along the way…maybe Africa became less “hot”.

4. Your institutional investors are not a stage fit.

They’re PE/SME not VC and own 50% (or close enough to that) of your equity. They place demands on you that are more suited to later-stage startups. Like audited financials or quarterly boards at the pre-seed stage.

What to look for in a cofounder:

Oh boy, this is a big one!

Why?

The #1 cause of death in startups is 🥁🥁

Co-founder issues!

Who you pick as co-founder is perhaps THE most important decision you’ll make.

I have a TON of advice on the topic, so let’s dive in 👇

The MOST important thing to know:

Your cofounder must fit in the overlap of TWO venn diagrams:

1/ Personality fit

2/ Ability to execute

A pitfall founders make: choosing ONLY ONE.

Why?

> Choose personality fit w/out ability to execute, and there will be an inevitable reckoning when one cofounder feels they are contributing disproportionately.

> Choose ability to execute w/out personality fit, and the relationship strain grows until it becomes paralyzing.

Someone worthy of a cofounder title must be a unicorn 🦄

ie. they must have both!

Having both results in a DEEP MUTUAL RESPECT amongst each other.

And of course, there are some nuances to both of these venn diagrams.

Let’s double click on each one:

Building a startup is HARD 🥵

Meet ✨30 helpful tools✨ I use every day to make this a bit easier.

👇👇

✨Carrd (@carrd)

👷Made by: @ajlkn

➡️I use it to create all my landing pages.

You can easily add a newsletter signup form and payment.
Excellent design, insanely cheap, easy to handle

@ajlkn ✨Plausible (@PlausibleHQ)

👷Made by: @ukutaht and @markosaric

➡️ I use it to get simple analytics on all my landing pages.

Easy to set up, cheap, and WAY easier than Google Analytics

@ajlkn @PlausibleHQ @ukutaht @MarkoSaric ✨Testimonial (testimonial .to)

👷Made by: @damengchen

➡️ I use it to create a Wall of love for my products

You can import testimonials from a lot of sources, and it comes with video testimonials as well!

@ajlkn @PlausibleHQ @ukutaht @MarkoSaric @damengchen ✨Airtable (@airtable)

👷Made by: @howietl, @aofstad, @emmettnicholas

➡️ I use it to store all my data + create basics form

It's a GoogleSheets on steroids. I use it for all parts of my business. And automations are pure gems!

Over the last 72 hrs, countless founders reached out in private to thank me for standing up.

My realization: VCs don’t just dominate the capital, they also dominate Twitter.

We need to balance the scales.

For founders, here’s how I’ve grown my Twitter with minimal time 👇👇👇

Before I dive in… I’m challenging myself!

I started writing this at 8p ET on the DOT.

Let’s see how fast I can get it out.

Here we go 👇

Filling the queue 📜

I use Buffer (.com) to queue up tweets.

For 2-3 hours at the beginning of each month, I meditate and fill it up 🧘

My focus: business insights and wisdom.

Once you get flowing, it keeps on flowing.

Packing the punch 👊

Some people think Twitter is for 280 characters.

I’ve found the opposite to be true: it’s the most effective long-form platform on the planet.

Instead of a single blog post, each section is its own tweet and can be shared.

Maximum momentum!

I try to do long form 1-3 times per week.

I find that if I’m in a meditated state and have picked a good topic, the words just flow out.

These “tweet storms” take about 1-2 hours to get out.

PRO TIP: keep a "list of topics" and any time you think of one, write it down.

YCombinator is not worth it, a thread:

These days, I get asked by founders all the time: “Should I do YC (YCombinator)?”

My answer used to be: “Probably not worth it, but if you really want to, sure.”

Today, given what YC has become, my answer is a hard: “No.”

Here’s why 👇

Before we dig in, a note on my motivation.

Some think my recent tweets are marketing stunts.

The truth: there’s nothing that pisses me off more than the Mob Sh*t that goes on in Silicon Valley.

My mission of empowering the next generation of entrepreneurs drives all my work.

Ok, now to YC…

This thread is long, but here’s the main takeaway:

YC might have started off pure.

But money, power, and greed have corrupted it.

Today, YC is a lottery factory capturing 10%+ from founders with little concern about the individuals going through the program.

The problem: founders new to Silicon Valley think of YC as a MUST.

This is the narrative that needs to be put to bed.

And, I’ll go one step further, it is a MUST AVOID.

Why?