LARPing Our Way To Armageddon

The intense and present danger of fantasy

a thread

In 1937, a trucker got frustrated waiting for his cargo to be unloaded. He later sold his company for $1.1 billion.

Here’s the story of how Malcom McLean made a billion dollars and which startup could be following in his footsteps. (Inspired by our episode with @laurabehrenswu)

In the early 1950s, the shipping industry was a dying business.

New York’s docks were handling half as much domestic cargo in the early 1950s as they had been in the depressed 1930s.

In thirty years, no one had invested significant money in coastal shipping.

Why?

As McLean found out, loading ships was difficult and slow.

A truck or train would deliver items to the port. Each item was unloaded separately, recorded, and carried to storage.

When a ship was ready, each item was taken from storage, counted again, and hauled on-board.

The cost of this labor was significant. As one expert at the time explained:

“A four-thousand-mile voyage for a shipment might consume 50 percent of its costs in covering just the two ten-mile movements through two ports.”

Yet, despite the industry’s issues, it felt little pressure to change.

Foreigners were barred from operating domestically. Cartels ran international routes. And gov. subsidies eased the pain of labor costs.

Reshaping the industry needed an outsider.

Enter Malcolm McLean.

SRI BANASHANKARI AMMAN, BANGALORE
#bharatmandir

Located in Southern Bangalore, this is one of the most popular places of worship in Bangalore City.
Devoted to Devi Banashankari, this shrine is visited specially during Rahukala which is believed to be an unfavorable time.

Somanna Shetty, a great devotee of Devi, brought this murti from Badami’s Banshankari Amma Kshetram.
It is said that many years ago, three ladies visited this shrine and requested the pujari to conduct puja for them. Since it was the inauspicious rahu kaal, the pujari refused.

However, upon their insistence, he conducted the puja. When he returned with prasadam, the ladies vanished. This made the people believe that they were none other than the Devi herself. Since then, the people perform poojas here during the Rahukaal.
@GunduHuDuGa

People use lemons as a diya. Lemons are cut from the centre and their pulps are removed, for pouring oil in them.
It is strongly believed that Devi removes all the troubles from the life of her devotees during the Rahukala although it is considered inauspicious for any pooja.

SRISAILAM: KASHI OF THE SOUTH (AP)
#andhratemples

The divine abode of Mallikarjuna Swamy (Jyotirlinga) and Devi Brahmaramba (Shaktipeeth).

When Ganesha was married before Kartikeya, he left in anger to Kraunch mountain. Shiva and Parvati also followed him there.

Shiva assumed the form of Jyotirlinga and resided on the mountain by the name of Mallikarjuna. Mallika means Parvati while Arjuna is another name of Shiva
It is also said that once, a princess Chandravathi, saw a cow shedding milk on a rock resembling a shivlingam.
@DubeyYash1911

She started praying to the lingam daily and used to offer jasmine (mallika pushpam) daily. Pleased Shiva appeared before her and agreed to wear jasmine garland (mallika pushpmala) on his head permanently. Since then, Shiva became known as Mallikarjun Swamy.

At this place, Shakti took the form of Bhramaram (bee) to kill Arunasur and settled as Bhramaramba Devi. The place is a Shakti Peeth as the neck portion of Devi Sati fell here.

It is said that by merely seeing the hill, one is emancipated from all his sins and worries.