Writing scales, talking doesn’t.

If you're not writing, you're not making use of the simplest forms of leverage.

Why is writing important within companies, and how to do it well?

(thread) 👇🏽

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Things we don’t learn in this article: that the author wrote David Cameron’s speeches during the period when they were intentionally underfunding the NHS and other services, directly creating the problem the author is concerned about now.

Today we learn health services are brutally underfunded with scant support for hard pressed staff, although it\u2019s left unclear who is responsible for that and it appears to be an exceptional, totally unpredicted phenomenon, like a freak weather event. pic.twitter.com/StwFR7RejE
— Flying_Rodent (@flying_rodent) January 25, 2021

We also don’t learn that the paper it’s written in stridently supported those measures and attacked junior doctors threatening strike action over NHS cuts and long working hours, accusing them of holding the country to ransom.

We aren’t reminded that NHS funding and the future of health provision was a central part of previous election campaigns, and that attempts to highlight these problems were swiftly stomped on or diverted and then ignored by most of the press, including the Times.

I’d underline here that “corruption” doesn’t just mean money in brown envelopes: it describes a situation where much of an organisation is personally motivated to ignore, downplay or divert from malfeasance for personal reasons - because highlighting them would be bad for careers

Foges was Cameron’s speechwriter at the height of austerity; Forsyth is married to the PM’s spokesman; Danny F is a Tory peer; Parris is a former MP; Gove used to write for them regularly, and that’s before we get to professional mates-with-ministers like Shipman or Montgomerie.

Aleksandr Volodarsky
@volodarik

In early days I did all our copy.

It sucked so bad. Good thing, I made friends with people who taught me how to write.

Copywriting is the #1 skill for entrepreneurs. You write emails, articles, landing pages every day, and it helps you grow.

This will 10x your copy 👇

First, let's talk fundamentals:

Users on different stages of awareness will respond to a different language.

• Most aware readers understand your solution and are ready to purchase

• Product-aware readers are learning about your product. Free trials, demos will help conversion

• Solution-aware readers are considering solutions to their pain/problem

• Problem-aware readers are dealing with pain/problem

• Unaware readers haven’t experienced the problem

Make sure, that in the copy you:

• talk the language that mirrors the reader's stage of awareness
• move them from that stage to product/most-aware
• prompt them to take action

Focus copy on users.

Instead of saying "we offer" or "our solution," rewrite the copy to address your customers.

Exercise:
• begin with the word “you.”
• on landing pages, start your sentence with a verb.

Naomi Davis
@NaomisLitPix

I want to talk about the editorial support you should expect from an agent who says they work editorially, &what you should not expect, too. (As always these are my opinions; others will think differently; you can take any opinion you encounter or burn it in a trash can.) #Thread

Most agent offer calls come with a discussion about editorial support and expectations on both sides. If an agent says they work editorially, both of you can talk about what you hope this will look like. This may include:

Rounds of overall revision to plot/character/structure/setting, or tightening to a genre guideline, based on an "edit letter."
Line edits/sidebar comments by your agent. I always stress these are suggestions to achieve a goal. How author arrives at that goal is up to to them, but

I should make it clear to you what the goal of the point is: heighten emotional moment, untangle complicated scene, drive a relationship, clarify stakes, etc. I may suggest HOW and you can use my suggestion or come up w/your own solution. As long as the goal is attained.

But I'll always be honest if the changes came up short, too. It's a conversation, a development, open-door for challenge.
I DO put foot down abt blatant "rookie mistakes." Or major arc problems,sensitivity issues. I don't do this to be obstinate;but you should stay flexible too.

Regina N. Bradley, Ph....
@redclayscholar

You doing the academic book thing? Dope! A thread.
1. Do your homework. Sometimes the most prestigious academic press that (more) established scholars fawn over ain't meant for your research. Peep their acquisition editors, their titles, etc. Is it a fit?

2. Don't cold-submit a manuscript. Reach out to an editor. Talk about your work. Tell them where you are in the project. If y'all vibe, they'll ask to see what you got. Have it ready. Which leads to my next suggestions:

3. Don't waste your time or the editor/press' time. Bring your A game. If you are revising your diss, you need to scrap it to its bare bones starring YOU. You the authority. All that citing needs to fall back to the footnotes LOL. How are you changing/adding to the convo?

4. If you are starting from scratch - I did with Chronicling Stankonia - take some to figure out your burning question and its potential answer and learn to elevator pitch it. What you talking about? Why is it relevant? What new ground you breaking or revisiting?

5. Aight so boom you get invited to submit a proposal for peer review. Aaaaye! Your proposal is the blueprint: What's your project about? Why should it be published? Who would you be next to on the shelf? What makes you shine? Why xyz press? What is your timeline?

$Dickie Bush \U0001f6a2$

Dickie Bush 🚢
@dickiebush

In the last 60 days, I've helped 253 people build an online writing habit.

Here are 10 lessons they've taught me in behavior change, human psychology, and writing online.

THREAD...👇🏼👇🏼👇🏼

1. Start smaller

The foundation of Ship 30 for 30 is the Atomic Essay.

• One idea
• Under 200 words
• Fits in one iPhone screenshot

This eliminates any friction to publishing ideas online.

And without that friction, momentum is inevitable.

2. Constraints create freedom

"Write something every day" is hard.

There are too many choices to make.

"Publish a 200-word essay with a 30-minute time limit every day for 30 days."

This is easier.

Within these constraints, creativity thrives.

3. Results come from tight feedback loops

The foundation of Ship 30 for 30 comes from @jackbutcher:

Make noise, listen for signal.

Weekly blog posts sent into the void = no feedback.

Daily Atomic Essays on Twitter = immediate feedback.

Faster feedback = faster iterations.

4. Impostor syndrome is curable

But not with common advice of "believing" in yourself.

Early writers think everyone else has figured out.

Until they start writing.

Then, they realize everyone is figuring it out as they go.

Cure impostor syndrome with action, not belief.

While they were living their humdrum lives, one day Malhar Rao Holkar, commander of the Peshwa Bajirao & Lord of the Malwa stopped in Chondi on his way to Pune, where he couldn't help but notice a young 8yrs old Ahilyabai in the temple service feeding the poor & hungry.

He was so impressed by the sheer innocence&beauty with simplicity character of Ahilyabai dat he asked her hand in marriage for his son Khanderao Holkar.Just like that she got married to Khanderao in 1733 at a tender age of 8&became a bride of esteemed Maratha community of Holkars

But destiny had something else in store for her as her husband died in the Battle of Kumbher in 1754 leaving her widow at 29.Distressed Ahilyabai was to commit Sati when her father-in-law Malhar Rao refused to let it happen.

Seth Abramson
@SethAbramson

(MAJOR NOTE) The reason Manafort took over Trump's campaign in just 3 weeks despite being hired as a mere delegate counter is that ROGER STONE initiated a whisper campaign against Corey Lewandowski. That campaign started...days after Manafort returned from meeting with WikiLeaks.

2/ Stone and Manafort are longtime business partners; we'd expect Manafort to tell Stone what Assange told him, and for him to expect Stone to then pressure the campaign not only to hire him but quickly elevate him.

And who was Stone in touch with at the campaign? Trump himself.

3/ I bet you Manafort's late March emails are very interesting and that some of them are to/from his longtime business associate Roger Stone. And I bet Roger Stone's late March phone calls are very interesting and that some of them are to/from his longtime friend Donald Trump.

4/ At the end of March 2016, Trump suddenly convenes a NatSec meeting. At that meeting he directs his NatSec team to change the RNC platform in July to benefit Putin. Who later takes credit for that change?

Paul Manafort's business associate, Kremlin agent Konstantin Kilimnick.

5/ Why did Donald Trump suddenly convene a NatSec meeting 3 days after he finally hired Manafort? Why did he issue a pro-Kremlin directive at that meeting that Manafort's camp would later take credit for? What did Manafort tell Trump in the days leading up to that NatSec meeting?

$Danielle \U0001f1e7\U0001f1f4$

Danielle 🇧🇴...
@dinkydani21

❤✈️🌎 2 years ago today @JamesIvings and I sold all our belongings and left the UK to travel for a year. We've never been happier and we have no plans to ever return there 🙂

Thread 👇

Since then we've started a remote web dev company @SquarecatWebDev and been lucky enough to have completed several freelance projects 💻 that have kept us on the road.

In the last few months we've become a huge part of this amazing new Maker community and have found so many new friends from @makerskitchen, @women_make_ and several others! 🥰

We love travelling together (even if I'm only a glorified laptop watcher 😒) but we're both much happier being able to share our ideas outside of our own little bubble and our products have benefitted too!

Here's to another year of nomading with my favourite person and to the Maker community continuing to grow with our help! Maybe one day we'll all get to meet each other ✌️ 💛

Hindu Media Wiki
@HinduMediaWiki

Speech Delay is most common in children nowadays

In ancient times, our grandparents used to follow typical natural way of caring the needs of a child. All they used were more of natural products than chemical based for the growth of child.

One of major step followed was to feed Gurbach Jadd/ Vasa Kommu/ Acorus Calamus for initiating good speech ability in a child. This stem was needed to babies on Tuesdays and Sundays in mother's milk.

Vasa is feed to baby after the 1st bath on 12th day in week. Weekly only thrice it is fed and named as :

Budhwar - Budhi Vasa
Mangalwar - Vaak Vasa
Ravi Vaar - Aayush Vasa

This stem is burnt and rubbed against the grinding stone in mother's milk or warm water to get a paste

The procedure to make it is in the link

https://t.co/uo4sGp7mUm

It should not be given daily to the child. Other main benefits are

1. It clears the phlegm in child's throat caused due to continuous milk intake. It clears the tracts and breathing is effortless.
2. Digestion

For children who haven't got their speech and is delayed than usual should feed this vasa on these days in week atleast for 6months. Don't get carried away with this dialogue
"Some gain speech little late"

$Anu Satheesh \U0001f1ee\U0001f1f3$

Anu Satheesh 🇮🇳...
@AnuSatheesh5

#Guruvayur_Krishna_Bhakthi 🕉
#Guruvayur
#Storytime
Beautiful Story of Guruvayurappan

Poonathanam Namboothiri was a great devotee of Guruvayurappan. One day Poonthanam was going to Guruvayur Kshetram. It was night time and eventhough Namboothiri was tired he continued to walk

Suddenly some thieves came and blocked his way. Poonthanam cried for Shri Krishna to help. Thieves snatched all valuables from him, but Namboothiri holding his Bhaghavatam book called Shri Krishna to help. That time a man came in a horse back and fought with thieves and protected

Namboothiri. Poonthanam thanked Krishna for helping him from danger and said to the man that "Shri Krishna has send you here and I don't know how to thank you". The man smiled and told that he is Mangattachan, minister of samoodhiris. Poonthanam once again thanked him and

gave his ring to Mangattachan as a token of thanks and continued his journey. He reached Guruvayur early morning for Nirmalya Darshan. Temple poojari came near him and told that Guruvayurappan came in his dreams and asked to hand over the ring to poonthanam.

When he opened Kshetra Nada poonthanam was surprised to see his ring on Guruvayurappan, which he gifted to Mangattachan. He understood that it was Guruvayurappan who came as Mangattachan to protect him. This is how Bhagwan treat his devotees.

Hare Krishna
🙏🕉🙏

Writing scales, talking doesn’t.If you're not writing, you're not making use of the simplest forms of leverage. Why is writing important within companies, and how to do it well? (thread) 👇🏽

More from Writing

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Writing scales, talking doesn’t.

If you're not writing, you're not making use of the simplest forms of leverage.

Why is writing important within companies, and how to do it well?

(thread) 👇🏽