Wasn’t easy to book losses in this #Antibiotics business after waiting for 4 long years. Was even more difficult re-entering the same business after few months when @punitbansal14 broke the news of a major yield improvement and slew of R&D filings across the Antibiotics spectrum!

A lot of bootstrappers think they have a marketing problem:

"I need to get better at marketing."

But, it's more likely that you have a product problem:

"Do customers really want this? Do they care enough about this to switch to a new solution?"

☝️ this is why most of my book, @marketingdevs, is about:

1. Choosing the right market
2. Building something they want

"If your product is remarkable, getting noticed is a lot easier." – @peldi

I was reminded of this concept again this morning while reading @pjrvs' book (Company of One):

"Sales increase when you honestly evaluate what someone needs and then teach them the value of what you're selling."

To succeed, your product has to offer an outcome that is highly desirable to a large group of customers.

The number of sales your product receives is a multiple of these two variables:

1. How big is the target market?
2. How desirable is the outcome you're offering them?

Do you know?

Multiverse is mentioned in several of Hindu Scriptures.

In 1927 came a theory named 'Big Bang' which was a scientific effort to provide some explanation about how our Universe came into existence. It suggested that Universe started as a tiny, hot and dense...

...something that expanded rapidly from the singularity with a big explosion or Big Bang from which formed the galaxies, stars and the rest of the Universe.
However, the science in our Vedas explained these concepts since millennia. Rig Veda mentions Hiranyagarbha and Brahmanda..

...Visphotak which talks about a similar theory.
The concept of Parallel universes may be novel to the modern scientists but it rests very comfortably in ancient Hindu Cosmology. The Puranas are replete with descriptions of many worlds whose inhabitants are ruled by kings in...

...the human plane and Gods in a higher plane. The many Gods in turn belong to many different worlds and planes of existence. At the highest level of hierarchy are the trinity namely Brahma, Vishnu and Mahesha, ruling the divine Kingdoms. Brahma is the creator who dreams...

...the Universe into being, which is maintained by Vishnu. What Humans perceive as reality is in fact the dream of Brahma, misled by matter. Brahman( not to be confused with Brahma) is the ground of all reality & existence. Brahman is uncreated,external, infinite & all-embracing.

The 2018 State of JavaScript survey is out. They got 20,000 responses and have some delicious, delicious data. I'mma thread in some highlights:

First up: JavaScript flavors. There's TypeScript at 47% adoption, a tad higher than npm's own survey results (which said 46%). npm's survey is coming up again soon and will ask about TypeScript in a lot more detail.

I really, *really* like SoJ's "would not use again" question, which lets people who've abandoned a tech self-identify. This is noticeable in the graph above with Flow users -- 41% of people who've used Flow say they wouldn't use it again.

Now JavaScript frameworks. It's been a full year since npm's survey, so these numbers differ from ours in the directions I expected:
React 65% (vs. 60%)
Vue 29% (vs. 24%)
Ember 5% (vs 4%, I was expecting a bigger rise)

But there's a shocker in here: Angular.

npm's survey had Angular at 40% last year and SoJ has it at either:
- 58% (if you include those who don't want to use it again)
- 24% (if you count only those who like it)
Since npm's question didn't ask if they intend to *continue* using it I think that might explain this.

8 March 1679 - The date on which 300 saffron clad warriors gave their life to protect temples from mugal army. Thread➡️
Aurangzeb's huge army, which was adorned with artillery, elephant and horses, under the leadership of Commander Darab Khan had marched to punish the ruler of/1

Khandela Raja Bahadur Singh, who became a rebel due to the anti-Hindu policies of Aurangzeb, and to destroy the temples of Shekhawati. Bahadur Singh to compete with such a large army, vacated Khandela for the purpose of conducting guerilla warfare and went Kot Sakrai /2

located in the inaccessible hills of Sakrai. People of Khandela also vacated Khandela and hid in nearby villages.

But some Shekhawat warriors did not like this as they knew that the royal army would not leave a single temple located in Shekhawati unbroken./3

so soon the teams of self-sacrificing Dharma-protectors Shekhawat heroes started reaching Khandela to protect the Dev temples.

Sujan Singh Shekhawat, the young thakur of Chhapoli, was coming back from his wedding when he heard about the imperial army from Shepherds./4

झिरमीर झिरमिर मेहा बरसे,मोरां छतरी छाई |
कुल में है तो आव सुजाण, फोज देवरे आई ||

if you are born in your glorious clan, then come, the army have come to destroy temple. /5

The Straddle is my favorite trade these days. But more often than not, one needs to adjust to make a good return from it. There are many ways to do this depending on your view, psychology and imagination. Will discuss a few that I use

The Straddle is a delta neutral strategy and it is important to keep deltas in check during the course of the Trade and not let them run away from you. Of course Volatility is the elephant in the room- but not going there as that will require a separate discussion

The first and most common method is to go 'inverted.' That is to say to shift the untested side to generate additional Premium and increase the runway to Breakeven. So if you start with a Straddle at 700 and price goes to 740, you can move the PE up to say 720.

How much should you move the untested side? While again this is a matter of skill, experience and artistry, the rule of thumb is to cut deltas by half. Remember, prices will move and you have to allow sufficient room for them to fluctuate

The second method is to shift the entire Straddle in the direction of the move. So if you have a 700 Straddle and Price goes to 740, you can shift the Straddle to 720. If you time this right, it can generally be done at virtually no cost or minimal cost.