Twitter is, by far, the fastest way to build a high-quality audience.

Why?

It's quicker to write insightful tweets than it is to produce 10min YouTube videos or 1400-word blog posts.

Here's a thread of actionable tactics from studying the fastest-growing Twitter accounts.

2/ Fast-growing accounts have two things in common:

1. They spend 30+ minutes per day sourcing and refining 1-3 daily tweets. They don't wing what they say, and they typically sit on each idea for a few days.

2. Key: They write tweets that get *retweeted.*
3/ Retweets bring followers.

We polled people to ask why they retweet. They said:

1. "Retweeting is my bookmarking system for ideas."

2. "I retweet when someone's put elegant words to my thoughts."

3. "I want my followers to know I relate to this statement."
4/ So, to get more RTs:

1. Tweet referenceable content that people will refer back to later.

2. Challenge the status quo with elegance and wit.

3. Pick a debate and argue your side with a novel take.

The most RTed tweets? *Threads with advice like this.*
5/ How to write a tweet:

• Open with a hook: Make it counterintuitive or counter-narrative.
• Concise body: Satisfy the craving your hook created.
• End with a punchy zinger: Summarize implications of your finding and what it means for the reader.
6/ How to source tweet ideas:

1. Read other popular tweets and note every time you have a strong reaction to one. Create a Tweet based on that reaction.

2. Summarize novel facts from Wikipedia, YouTube, and Podcasts.
7/ Keywords triple your reach.

Twitter’s Featured Topics’ algorithm favors tweets with certain keywords.

Inject 1-3 Twitter keywords into your tweet, e.g. sports, investing, or venture capital.
8/ Change your profile to get followers.

• Express value in your bio: "I write tweets to help startups grow."
• Pin your highest value, most RTed tweet
• Ensure your last 3 tweets are interesting
• Measure profile visit → follow rate (use https://t.co/zX1uaHm5L3)
9/ Vanity metrics like # of followers mean little.

You need a way to consistently move people to an owned channel, like a newsletter.

2 ways:

1. Slow: Link your newsletter in your bio.

2. Fast: Tweet half a thread. Tell people to subscribe to get the other half.
10/ Remember that half the benefit of Twitter is connecting with interesting people.

Use a tool like https://t.co/sI9YO0rKLn to search through your followers’ bios.

Then message people when it's mutually beneficial to exchange ideas.
11/ Final thoughts:

• Spend ~30 mins/day and create 1-3 tweets per day
• Optimize tweets for RTs by sharing novel advice
• Generate ideas using reactions to strong opinions
• Inject topic keywords to expand reach
If you found this valuable, we go deep on actionable, novel growth tactics in our newsletter.

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More from Growth Tactics

More from Twitter

A lot of people are trying to figure out what UCP means by putting this biblical quote out into the twitter verse at Christmas.

Many have piped up with commentary and criticized the mix of religion and politics. A convention long held in Canada.


The quote is often repeated at Christmas. “A child is born...” makes reference to the birth of Jesus. Makes sense.

But what does it mean?

Christians (and other religious observers with their religious texts) have made an art form out of interpreting what passages mean.

To those most radically devout (some might say zealously faithful), hidden divine meanings are gleaned from “correctly” reading the bible.

That’s what Dominionists believe. That god himself wrote the bible. Through inspiration of the actual authors, & only they can interpret.

And thus, the “inerrant“ bible serves as a strict road map to save ones soul.

Many devout Christians view the passage as a prophecy made centuries before the birth of Christ. A promise made by god through one of his prophets. Jews interpret the passage very differently.

The Anglican Priest is (obviously) correct about this being supersessionism, and a form of Anti-Semitism.

Troublesome as it is for a Canadian provincial govt to be tweeting out Anti-Semitic propaganda, that’s not the only meaning this passage has for Dominionist Christians.
Today's Twitter threads (a Twitter thread).

Inside: ADT insider threat; Billionaires think VR stops guillotines; Privacy Without Monopoly; and more!

Archived at: https://t.co/nu1HbReiEX

#Pluralistic

1/


This Wednesday, I'm giving a talk called "Technology, Self-Determination, and the Future of the Future" for the Purdue University CERIAS Program:

https://t.co/po5IivZyr4

2/


ADT insider threat: If you build it they will spy.

https://t.co/kJrmtu8L3S

3/


Billionaires think VR stops guillotines: TARP with tasps.

https://t.co/MIKwvsICkr

4/


Privacy Without Monopoly: Podcasting a reading of the latest EFF whitepaper.

https://t.co/R2sl75y4rb

5/

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Fake chats claiming to be from the Irish African community are being disseminated by the far right in order to suggest that violence is imminent from #BLM supporters. This is straight out of the QAnon and Proud Boys playbook. Spread the word. Protest safely. #georgenkencho


There is co-ordination across the far right in Ireland now to stir both left and right in the hopes of creating a race war. Think critically! Fascists see the tragic killing of #georgenkencho, the grief of his community and pending investigation as a flashpoint for action.


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Declan Ganley’s Burkean group and the incel wing of National Party (Gearóid Murphy, Mick O’Keeffe & Co.) as well as all the usuals are concerted in their efforts to demonstrate their white supremacist cred. The quiet parts are today being said out loud.


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