What I've learnt on the Twitter this year:

1. The State of Hawaii makes Jason Kenney honorary Premier.
2. Rod Phillips and John Tory say Rod nodded off on a TTC streetcar and somehow ended up in St Barts.
3. New Conservative Task Force created to locate their MPs and staff.

I decided to stop lurking & take Twitter seriously around 6 months ago.

Grateful for a place to share ideas & to have grown from 900s to 7.1k since then.

Learned a lot about Twitter's algorithms over this period.

Sharing 1 tip to grow your Twitter per every 2 likes 📈 🐦

All your reach on social media is dependent on Network effects.

If you're below < 2k followers most of your tweets should be helpful replies to other larger accounts.

Don't be a "reply guy" tho. The audience of a large account can tell & the large account holder my block u.

When you borrow reach from a large account & someone clicks on your profile you should ->

Specify why people should follow you in your bio.
Give people a reason to follow you.

Titles & Social proof do help, unfortunately.

Good Format:
I Tweet About / Explore X
I Do Y
I Am Z

Your Pinned Tweet is the next possible point of converting someone into a follower.

Ideally, your pinned tweet should have a lot of social proof (likes) & summarize the essence of your bio & expand as a thread.

This is where you start to have an umbrella for your brand.

Each tweet you make should add value.

It should either:
1. Educate
2. Inspire
3. Entertain
4. Connect
5. Dispute

Merry Christmas! How’s your Christmas going? Here is a collection of random tweets from Indian Twitter that will do India proud. Thread 👇1/n

The run up to Christmas started with Chavhanke running his Christmas special series on conversions. 2/n

A few days before Christmas, a ‘dharmic’ influencer started a campaign about whether Hindus should celebrate Christmas. 3/n

Right-wing blog OpIndia meanwhile thought it was an opportune time to dig out a 10+ year old video of Zakir Naik on Christmas greetings. 4/n

No Christmas is complete without Indology enlightening his followers. In fact he does it every year on Christmas. 5/n

I didn't drink alcohol for 2020 and now I want to talk about it in a long twitter thread that should probably just be a blog post, but here goes:

(I get into topics like alcohol abuse, mental illness, homphobia, and parental death, just fyi)

Some background first: every year I do some kind of restriction. Last year I only re-read books, another year I didn’t buy any clothes. My dad is catholic and even though I hate the religion, something about the ‘fasting’ elements of lent and advent stuck with me.

I enjoy cutting myself off from things to create space in unexpected places. It's where Innovation and creativity flourish. I did some of my best work for Momofuku Nishi, and @davidchang told me I had to create an Italian cocktail program, but nothing could come from Italy.

My family also loved wine and used connoisseurship to cast consumption in a virtuous light. Opening that 4th bottle of Chateauneuf-de-Pape was *educational*

My mom once yelled at a wine steward for not letting my then-17-year-old brother have a glass of wine with our dinner.

Wine is great though! Beer, spirits, etc. They’re all fascinating things to study on many levels. (Hello I wrote a whole cocktail book)

Plus, they’re fun to drink and usually taste delicious and accompanied most major rituals in my life: birthday, Christmas, weddings, funerals…

📊 My Twitter stats for January (vs December)

💬 Tweets: 271 (154)
👀 Tweet impressions: 560k (210k)
📃 Profile visits: 56.7k (24.4k)
﹫ Mentions: 445 (105)
👋 New followers: 899 (390)

What changed between Dec to Jan?

👇

1 - Tweeting more frequently

Up til Dec, I would tweet on Sundays and remain mostly inactive during the week.

From mid-Jan, switched things up and started tweeting almost daily.

The goal is to share 1 useful thing / day.

Takeaway - Tweeting daily is work, but rewarding.

2 - Building in public

I've been sharing since 2019, but it was never as intense before. My SEO course literally got built while I was tweeting about it.

Takeaway - 💯 for the engaging experience. But it's exhausting if this isn't your main thing. I'm building @delightchathq

What didn't change 👇

• Delivering value to the lives and journey of others.
• Being transparent about progress.
• Being nice to every person who DM'd or emailed me about their struggles in life or business.

Final note - I 100% think people should build in public IF the target audience for what they are building live on Twitter.

If that's you, try it out. Go through all my tweets for January, see what worked (and what didn't lol), and replicate it in February.

All the best 💪

All spring and summer I was resentful of twitter "leftists" for their conduct during the primaries. There are many things, and they were all absurd, but the most absurd was when those lunatics turned on AOC for complimenting Liz Warren on a fucking SNL cameo.

Then I hated "leftists" for personal stuff. Long story short some nutjob leftists think I'm rich bc I'm a tv writer. They're stupid. Oh, and I'm evil, a trait apparently inherited from my mom whom "leftists" told me was evil for being a landlord of the 3 family house she lives in

Well, I do look like exactly my mom. And I'm evil because I told ppl not all landlords are rich slumlords, so if you can afford to, pay rent.

But it all really hit me when Kamala was announced as the VP pick. The first black woman San Francisco AG, California AG, AND VP pick. FIRST. HBCU grad and everything. And "leftists" acted like she aint shit. Like we werent supposed to be proud of her accomplishments.

I was so proud of her. And twitter had so warped my brain on what "progressivism" looked like, that in my attempts to pass purity tests, i muted my enthusiasm for her. I'm so disappointed in myself.