As promised, a thread on one of my largest holdings going into the new year...

Allow me to introduce Smart Eye, "the king of DMS"

A little background first

Driver monitoring systems (DMS) are a soon-to-be-introduced safety feature in cars.

As the name suggests, they monitor drivers to ensure they are not tired or distracted while driving and gives them a nudge if they are.
This is going to be legally required to be in all new cars in Europe and North America by the middle of the decade.

As auto OEMs sell on a global basis, what happens in developed markets usually ends up in emerging markets as well.
As a result of this legislation, there is a pretty clear path for increased penetration of DMS in the auto industry.

The slide below shows industry forecasts of around 60% penetration in new cars sold globally by 2025.
As a small aside, Volvo did a great ad for DMS last year. Just priming consumers for what's to come.

https://t.co/SHSGRoGpdk
The DMS system will have a few layers. The hardware is done by other players. We are interested in the software, as this is where Smart Eye operates.

I say software, but it is really an algorithm that sits on the hardware.
The way the industry works is an RFQ goes out, the OEM spends around a year deciding which solution to use, then the winner is designed into that model for its lifetime.

This is very sticky and a model usually lasts for ~14 years.
There are currently two main players on the software side: Smart Eye and Seeing Machines.

So far, Smart Eye has had 83 design wins from 12 different OEMS, while Seeing Machines has had 12 design wins from 6 OEMs.
The rivalry between the two companies' shareholders can actually get hilariously intense.

For the purposes of this thread I am focusing on Smart Eye. I'm sure Seeing will do well too. A rising tide lifts all boats.
There are a few smaller competitors, but for the impending legislation they are realistically too late.

The vast majority of the coming design wins will go to Smart Eye or Seeing Machines.
So, how do the economics look?

Smart Eye receives a fee of $5-10 for each car into which it is designed.

This comes at a 100% gross margin and requires minimal extra cost.
With this information, we can make some assumptions about the future.

In five years time, we can assume 50% DMS penetration, Smart Eye has 40% market share (currently 65% and management see 40% as a minimum) and $5 revenue per car.

This gets $100m of revenue.
Smart has about $15m of opex. Let's conservatively assume that grows at a 20% CAGR. That leaves us with roughly $40m of opex.

I believe every one of those assumptions is too conservative and it gets us to >$50m of EBIT.
Today Smart is valued at around $450m, so sub 10x an unrealistically conservative EBIT projection five years out, presuming the market grows as planned.

I think you can sketch out a pretty compelling IRR from here even though the shares have had a decent run.
On top of auto there is also aviation. Seeing Machines believe that this could be just as big as the auto opportunity (lower volume but higher ASP).

I don't know what that could be worth to Smart, but it's probably not zero.
The main risk in my view is that the legislation gets delayed. It's hard to gain complete confidence in this, but all the wheels are certainly in motion and the OEMs are picking their suppliers in preparation.
Oh - and if you think fully autonomous cars are coming in the next five to ten years then this probably isn't for you.
That's it. This is now my second biggest position and I see it as pretty compelling.

Shout outs to a few accounts that monitor the space closely and are worth a follow @T_I_M_P_P_A @lindqvest @Pelle23961901

More from Trading

1/ Feels like a good time to tell the story of how I went from broke to a millionaire to broke again in 2017/18 again...

Yesterday was brutal for some people...

Losing life-changing money sucks, losing any money sucks...you can chase the market or you can change your strategy.

2/ The original thread is gone but you can read it here.

https://t.co/cLLNs75rB0

tl;dr
- Traded $32k to $1.2m
- Thought I was a genius
- Made poor investments
- Didn't conserve capital
- Peaked at 150 BTC
- Lost nearly all of it

2 weeks from losing my house + no income. Oops.

3/ I am going to assume you are in it for the money rather than the tech. Yeah, you might Tweet about the amazing blockchaining of cross-border payments and oracles yadda yadda...really, you are in it to make money.

If you are really in it for the tech, go and build something.

4/ Okay, so if you want to make money, trading is super hard, you are trading against:
- Better traders than you
- People who can move markets
- Unknown information

And if you are trading with leverage you might blow up your account with the volatility.

5/ If you are not trading, you are investing. Okay, so what are you investing in?

I made the decision that the crypto with the best opportunity of existing in 10 years is #Bitcoin:
- Solves a genuine problem
- The right tech
- A proven track record
We have shared a lot of threads exclusively on Subasish Pani in the past year.

As this year comes to an end, here are the 11 most powerful threads on Subasish Pani exclusively compiled for you all.

Collborated with @AdityaTodmal

1/ Important concepts from Power of Stocks - Subasish


2/ Important concepts with video links of Subasish


3/ The 5 EMA


4/ The Bollinger Band set-

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1/ Here’s a list of conversational frameworks I’ve picked up that have been helpful.

Please add your own.

2/ The Magic Question: "What would need to be true for you


3/ On evaluating where someone’s head is at regarding a topic they are being wishy-washy about or delaying.

“Gun to the head—what would you decide now?”

“Fast forward 6 months after your sabbatical--how would you decide: what criteria is most important to you?”

4/ Other Q’s re: decisions:

“Putting aside a list of pros/cons, what’s the *one* reason you’re doing this?” “Why is that the most important reason?”

“What’s end-game here?”

“What does success look like in a world where you pick that path?”

5/ When listening, after empathizing, and wanting to help them make their own decisions without imposing your world view:

“What would the best version of yourself do”?
This is a pretty valiant attempt to defend the "Feminist Glaciology" article, which says conventional wisdom is wrong, and this is a solid piece of scholarship. I'll beg to differ, because I think Jeffery, here, is confusing scholarship with "saying things that seem right".


The article is, at heart, deeply weird, even essentialist. Here, for example, is the claim that proposing climate engineering is a "man" thing. Also a "man" thing: attempting to get distance from a topic, approaching it in a disinterested fashion.


Also a "man" thing—physical courage. (I guess, not quite: physical courage "co-constitutes" masculinist glaciology along with nationalism and colonialism.)


There's criticism of a New York Times article that talks about glaciology adventures, which makes a similar point.


At the heart of this chunk is the claim that glaciology excludes women because of a narrative of scientific objectivity and physical adventure. This is a strong claim! It's not enough to say, hey, sure, sounds good. Is it true?