BC TIKTOK
Saved by @zmbnski

Alright a pet peeve I never knew I had is when thought leaders discuss apps that they are not users of. Most discussions I’ve seen on Reels/TikTok has started with “I don’t actually use it but-”


So I’m writing my own unfiltered thoughts, from an actual TikTok user.


Thread:

 1/ TikTok’s biggest selling point is the ability to elevate creators who dont already have a large following. Historically, IG has serves to elevate influencers who already have high engagement, which stems from having an already high number of followers

https://t.co/jVJ4SQri7w
2/ The culture on IG doesn’t lend itself to “killing” off TikTok. Creators on IG overindex on perfecting aesthetics, having a clean grid, and the best highlights.
The culture on (alt) TikTok allows for people to be silly, unfiltered, and much more weird.
https://t.co/eUBlL2YAZK
3/ It’s a lot easier to ignore Reels by scrolling past it on the Explore page (which I barely use), and much harder to ignore my FYP on TikTok, which the very first thing I see when I open TikTok.
It makes it so much easier to consume even if I’m not a creator myself.
4/ Reels on IG can only be up to 15 secs, and while TikTok videos started out as < 15 secs, they can now be up to 60 secs long.

This allows for much more varied and detailed content, and for users to have a more tailored algorithm on their FYP.
https://t.co/wikQqLmOpr
5/ TLDR the culture of the users and creators on an app is just as important as the product decisions and engineering behind it.

TikTok doesn’t care who I am or what my background is. If I make good content, I’ll blow up.
Yes I'm acknowledging this tweet I made less than 12 hours ago .... it is what it is https://t.co/pelPk2gpmL

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