1/ 👋 Excited to share what we’ve been building at https://t.co/GOQJ7LjQ2t + we are going to tweetstorm our progress every week!

Week 1 highlights: getting shortlisted for YC W2019🤞, acquiring a premium domain💰, meeting Substack's @hamishmckenzie and Stripe CEO @patrickc 🤩

Facebook lost another 1 million daily users in Europe and stayed flat in North America as scandals and low engagement with teens come back to bite its business https://t.co/O7tfyIw7Fd tip @Techmeme

Facebook still added 37M monthly & 24M daily users thanks to big gains in the Asia-Pacific region, but those users earn it 1/10th as much as US/Can users

The real story dragging on Facebook's share price is that yearly revenue growth has fallen from 59% 2 years ago to 33% today. It's run out of lucrative Western users and News Feed ad space.

Let's remember that Facebook doubled its security staff & cut back on viral videos/clickbait. That drags on its profits & revenue, but are crucial to society. And while Twitter shares soar, it has made no such commitments to fighting harassment & misinfo.

Ok, here is a thread for you.
What happens when you have:
Netflix
Apple
Amazon
WarnerMedia +
Disney+
SonyCrackle (Reboot)
Verizon All Access (after they buy CBS/Viacom)
UniversalSkyMedia
By 2021
Answer? Internet Slows To A Craw and Dies.
Why?
Bandwidth.

Netflix's gets 35% of all internet traffic.
Now we all know Apple Coming to Netflix Corner.
We know that WarnerMedia Planning One
We Know about Disney+
Now how will the net handle 8 Streaming Platforms all at once?
Answer - IT CANT.

But Novid, the speed, the 4K the all everything?
NOOOOO BUDDY.
Even if you could do it and even if AWS ran six million clouds, The Net Will still slow to a crawl. 35%, goes to nearly 90% if any of the 8 or all of the 8 eat at netflix's numbers.

Oh, they wouldn't be running at once.
FOOL. You forget how bad things were when game of thrones season premieres came around. HBO SERVERS FALL DOWN GO BOOM!

Now see if a season like 2021 come around and they air shows on a same day. It gets crazy. AT&T and others gonna realize they cant build out forever. Something will give and it might be your entertainment consumption big time.

“Why are Tumblr and Facebook cracking down on sex so much? And why is Facebook in so over zealous about it? It’s all Apples fault!” Etc etc

I can explain all. It is largely the fault of a set of US laws called SESTA and FOSTA.

1/ What causes long term sustained performance in an ad account?

🧵featuring real examples 👇🏻

If you explore the source of FB ad growth and subsequently revenue growth for eCom brands it is almost never a function of iterative improvements to ad creative or tactics over time.

2/ More often it is a series of moments that unlock an order of magnitude increase in awareness, engagement, traffic and performance.

These moments can be caused by:

A single ad
A big PR moment
A breakthrough campaign
A change in market dynamics
A new product release
Etc.

3/ The problem is they are very hard to predict and create.

I’ll give you an example of a few that happened for us @QALORing that changed our trajectory (and ad account performance) each time...

4/ The first was @andydalton14 wearing a ring on @HBO hard knocks. It was the peak of the series popularity and they did a :30 piece on the ring he was wearing while playing.

See screenshot

Notice the traffic before and after the peak.

5/ This increased organic traffic let us alter our AdWords strategy, extract more post intent demand from new searchers and pull clips of the show to supplement our ad credibility.

Following up last year’s surprisingly popular "10 things you likely didn’t know about Darkroom" and your many requests for more tips, we put together a second edition that focuses on workflows in Darkroom. Click through to read it all right here in this thread.

1/10 Copy & Paste your Edits in Batch. Skip the hassles of re-applying each edit over and over again by copying your edits from the tap-and-hold library menu, History tool, or the Actions (•••) menu. Go to your other photos, and paste your edits onto them.

2/10 The joy of seeing your wonderful shot in motion is why we love Live Photos so much, and why we fully support editing and exporting them! While editing, Tap the “LIVE” button at the left top when viewing a Live Photo for playback.

3/10 Turn your iPhone to landscape for an iPad like editing experience, bringing some iPad exclusive functionality to iPhone. In the library grid we show the Library Sidebar, when viewing or editing we show the Photo Strip, and in the color tool we show our Color Histogram.

4/10 Manage while editing with the Photostrip. With the photo strip available on all devices in landscape orientation, you can skip & hop through your library while editing, or quickly compare multiple photos to find the one with the perfect expression or the perfect light.