I read two-and-a-half decades worth of Jeff Bezosâs Amazon shareholder letters.
Itâs like a mini MBA.
Here Iâve pulled out a free guide for startups, investing, marketing, and âweb3âđ§”
(Itâs a thread, not an ebook)
First, why the focus on web3?
Itâs the mid 90âs. A 30-year-old Jeff Bezos is trying to raise money for Amazon. And investors are wondering,
âWhatâs this internet thing?â
Fast forward, the year is 2022, and folks today are wondering,
âWhatâs web3?â
Now, a little backgroundâŠ
In 1994, Bezos quit a well paying job to start Amazon.
It wasnât an easy decision. But Bezos used his famous âregret minimization framework.â
In other words, he didnât want to be 80 and regret not doing what he really wanted to do.
But what did he want?
Bezos didnât set out to disrupt retail from the outset.
He simply wanted to come up with a business idea based on the internet and then let the internet grow around it while he kept working on it.
Today, that idea is worth $1.7 trillion and counting.
Moving on to the lessonsâŠ
Each year since 1997, Bezos has written an annual letter to Amazon shareholders.
These letters reveal a great deal of lessons and secrets behind his massive success.
So what are they?