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A Thread - What to read in 2021?

Wisdom via @EricJorgenson via @naval via @illacertus... from @Navalmanack a book I’ll be rereading in 2021.

Here’s why.

“I don’t want to read everything. I just want to read the 100 great books over and over again.” - @illacertus

 “I think there’s a lot to that idea. It’s really more about identifying the great books for you because different books speak to different people. Then, you can really absorb those.” - @naval
It was a few years back I started thinking about the idea of rereading books vs trying to “keep up” with the constant consumption of new material rolling off the book publisher’s assembly lines.
I believe the consept first landed on my radar from that very @farnamstreet podcast where @naval shared the quote referenced above.

It immediately made sense to me.
It’s crazy to think about how much the world has evolved in just the last decade.

Technology is creating shorter attention spans with the constant bombardment of bite-sized “click bait” headlines and iPhone notifications.
For those who haven’t watched the Netflix doc The Social Dilemma, look no further than the algorithms designed to constantly keep our eyes glued to our phones and in turn the ad dollars being spent there.

Which leads me to a thesis I believe to be more and more true.
I believe the ability to focus...

to absorb...

to go deep...

is becoming a true super power.
Which brings me back to the idea of compiling a short list of books that you want to truly absorb and reading them over and over until you understand them to the level you’ve acquired all they have to offer.

With that in mind...
Today marks my third time reading through @RyanHoliday & @SteveHanselman’s @dailystoic.

Pictured is my copy below, which I grabbed back in 2016 when it came out.

As you can see, it’s got some miles on it as it’s literally traveled with me mostly wherever I’ve gone since.
All cliches aside, this book has made me a better version of myself.

More patient.

More accepting.

Less anxious.

A better listener.

I can honestly say this year’s reading was by far the most impactful.

Yes, maybe some of that was due to the year that was 2020.

However...
Looking back, I simply wasn’t ready for many of the passages my first few times through.

“When the student is ready the teacher will appear.” - Tao Te Ching
Also, with multiple readings, I’ve benefited from the “compound effect” of absorbing, putting into action, and building upon that which I’ve read before.

So...
Here’s to distilling your list of books/ideas/goals down to what is essential this year.

Go deep.

Absorb.

Make those “words become works” in 2021.
If you could choose only 1 book to reread this year, which one would it be?

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Building a startup and then attempting to scale is like designing then building a car that will need to eventually fly, even become a rocket ship.

You need to spend time sketching the initial design of the vehicle. 1/n

Almost no one will give you money to sketch. YOU are the likely only investor at that stage.

You can move quicker by finding something similar and then modifying that template for time period, market size, geography, experience and skills.

Then you have an MVP to build

MVP isn’t only for tech companies. Any company can build an MVP version of itself to test and iterate.

Now your likely investors include your family, maybe a friend or two who believe in your vision and mission while sharing the same values.

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No one will give you fuel if you don’t have a car because you don’t need it.

You also won’t get enough fuel for the entire journey. You have to be willing to take a risk and start the journey anyway believing that you will secure more fuel along the way.

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The hardest part: the euphoric ups followed by the VICIOUS downs

I wasn’t satisfied that this was “the way it had to be”

I started digging. Worked with a coach. Read books

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I do it daily 👇🏽👇🏽👇🏽

1/ First, let’s back up.

One thing entrepreneurs all have in common is that we are HUMAN.

Newsflash: Humans weren’t designed to be happy. We were designed for one thing: survival.

Now if you were designing an animal to survive, what are some things you may give it?

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Something to let them know they should be careful or stop doing something: EMOTIONS

Fear - what wants to be paid attention to?
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10 years ago, Netflix spent $0 on original content.

This year:

Netflix: $11B
Apple: $6B
Disney: $1B
+ amazon, hulu HBO etc.
=
$20B+

Here's a crazy startup idea to take a swing at this $20B+ content piñata. 👇 Here's a quick business plan 🤔

The idea ---> @ycombinator for Content

Let's give it a made up name : Zeta Studios

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= give engineer duos money ($120k), coaching, & give them 3 months to get ready for a Demo Day in front of a room of investors.

Zeta = give storytelling duos money ($120k), coaching, & 3 mo to get a sizzle reel ready for Demo Day w/ buyers from netflix, amazon etc.

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You have infinite niches (action, comedy, reality, etc)

I mean there's a f*cking hit show about cleaning your house!

People are CHUGGING content of every flavor.

Plus areas like india, indonesia, africa etc. now have 2B+ new internet users streaming video

There's no such thing as "too much content"

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Joe Speiser \u26a1\ufe0f
Joe Speiser ⚡️...
@jspeiser
I've launched over 10 startups in the past 10 years.

Here's how to get your startup off the ground in 15 days

It will be intense, but doable.

Let me show you exactly how 🧵

We will cover:

Part 1. How to Launch an awesome website (10 Hours)
Part 2. How to build your MVP (5 Hours x 7 Days)
Part 3. How to get your first 100 customers (5 Hours x 7 Days)

Part 4. How to manage and organize your operation (5 Hours)

Total Time - 80 Hours

Part 1. How to Launch an awesome website in 10 Hours

1. https://t.co/qzi3JRPWzg
- Buy a domain in 5 minutes
- Get a professional emails like [email protected]

Time - 15 minutes

2. https://t.co/EsAldktfff

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Time - 45 minutes

3. https://t.co/nWr3RlzSNf

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Here are 14 lessons I learned about growing a rocketship:

Before going further, always remember:

• It's always a team effort.
• Retention is key to growth.
• It's rare a product grows without marketing.

Okay, let's go:

1/ Find out your wedge and double down.

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Our wedge was our unique point-of-view.

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Lesson:Find a great combination that feels like magic.

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It was a unique sub-category & take on learning.

The timing was right in this case.

Category drives POV & growth.
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especially with the direct line that's drawn in the OT with the allegory of WW2 and Vietnam with the rebels being the Vietnamese and the Empire being America. That...doesn't exist in the Clone Wars.

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the clones basically only exist as a macguffin in AOTC that is...extremely confusing ultimately. Because if you accept that Sidious has this grand master plan to use this war to destabilize the Republic and form an Empire...it's way too complex.
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The Astro Sapien\u2728
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Do check your “Past life Mastery” which KETU Represents🤞🏻.


1. Ketu in Ashwini Nakshatra:

Here native is Great at Financial Planning, Face reading, understanding other’s mind and intention, Driving Fast they don’t like but they are wayyy smooth over driving Fast. This is also great position which can make native Great Surgeon,

Neurologist, Psychologist.
These natives are Selfless and Sacrifice self for others. They gets Fame and Success but they just don’t care.

2. Ketu in Bharani Nakshatra:

They are good at Flirting, Attracting opposite sex, studing ancient subjects. They are also Great at Creativity and Artistic activities. The are lazy but they are really open minded who handles situations really well.

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They are really good at Hard work and Smart work both. And yes just as Ashwini they don’t much care about Fame and Success!
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