I can tell you 1st hand, this is risky.
• Platform policies change
• Costs increase overnight
• Your audience gets ad fatigue
Which is why, you should consider organic marketing…
I scaled my last SaaS startup to $2M/yr in <18 months with 0 paid ads.
Steal the 6 step blueprint I used:
I can tell you 1st hand, this is risky.
• Platform policies change
• Costs increase overnight
• Your audience gets ad fatigue
Which is why, you should consider organic marketing…
But in a different way.
Paid ads = lead generation
Organic marketing = lead nurturing
You nurture people from social media followers,
Into community leaders, brand ambassadors, and loyal customers.
These 6 steps will show you how:
Organic marketing starts with consistency.
• Post daily
• Test ideas
Do your best to provide content your audience finds valuable.
And make sure it feels native to each platform.
At this point, your focus is daily action, not performance.
Leverage analytics to see what’s working.
Recommended metrics to measure:
• Likes
• Shares
• Profile visits
• Followers/ subs
Here’s what each will tell you…
Shares = content elicits emotion
Profile visits = content generates buzz
Followers/ subs = you have permission to nurture
Lastly, engage with all comments and DMs to build community.
A manual process that will pay high dividends.
Curate 70-80% of your content around what your audience likes.
Test new ideas with the other 20%.
Remember, to optimize content for your end goal…
Growth →
Popular topics, trends.
Community →
Personal stories, strong opinions, questions.
Sales (authority) →
Case studies, testimonials, actionable advice.
Find a mix to hit your specific goals.
At the end of all your content.
• Ask readers to follow after threads
• Ask viewers to subscribe after videos
Can also plug offers to products or services if you have any.
Just remember…
(Generate goodwill).
Imagine a teeter-totter.
Pitches ↔ Value
Value builds goodwill.
Pitches extract it.
The longer you wait to pitch, the bigger your ask can be.
Partner with organic growth specialists for each platform.
(Twitter, TikTok, YouTube)
They’ll assist with
• quantity of content
• quality of content
• speed of growth
If you have the capital it’s a worthwhile expense.
• $3,000+ for freelancers
• $10,000+ for small teams
• $30,000+ for large teams
They’re expensive but a good one will save you 100s of hours per month.
• What monthly results can your guarantee?
• What results have you gotten for clients in the past 3 months?
• What are the recent platform changes that have affected your results?
Screen for a pro who can guarantee results.
Depends on the quality of your content.
From 1st hand experience, I’ve seen:
$1,000,000 / mo ad spend reduced to:
$35,000 / mo
This requires great organic content with consistent virality.
• It’s difficult to capture attention
• Requires 6 to 18 months of time
• Requires capital to scale
Not all startups can keep the lights on long enough to do it.
Not without excess capital.
1) Create consistently
2) Leverage analytics
3) Optimize
4) Add a CTA
5) Scale with specialists
6) Reap massive savings
Organic marketing and community building has been a fun personal challenge for me.
If you found this valuable, RT to share with a friend.
Follow me @jspeiser for more.
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Every single time I set foot in every store/restaurant/place of business in Latin America. Only if they are not completely ignoring me from jump. Or following me bc obviously I came to carry out my plans to rob a store that is approximately 2 sq ft. big.
The part that’s also relevant is I’m oftentimes viewed as respectable-negro adjacent in the dominant culture imaginary. So what of those who are never identified as such? I always think about that. I get surveyed & harassed bad...yet and still there’s levels to the profiling.
When I have to do errands in Panama City, I make sure to apply makeup, perfume, an outfit with cleavage, or booty emphasis, heels and an “expensive” purse. There are STARK differences in the service and treatment I get when I do this vs. when I don’t. STARK. Pero, *STARK.*
LatinAmerica is psychotic in identifying who has money and who doesn’t based on how they are dressed, and how they imagine, carrying themselves. An “elegantly dressed” Black person will face less violence on an errand-run versus one who isn’t. This isn’t absolute so sit down plis
And then the times when I am dressed super-revealing. All of the help and care in the world from male workers. The same white mestizo men who would ordinarily follow me to “prevent theft” are happily helping me find things. Again, race, color, gender, class and more.
That \u201chere\u2019s a White customer, they\u2019re automatically more important\u2014despite the fact neither have you spent money yet so I can\u2019t even claim a paying customer is more important than a browsing customer\u2014so lemme interrupt helping you to go to them\u201d thing just happened to me again.
— \U0001f183\U0001f181\U0001f184\U0001f173\U0001f188 (@thetrudz) January 8, 2021
The part that’s also relevant is I’m oftentimes viewed as respectable-negro adjacent in the dominant culture imaginary. So what of those who are never identified as such? I always think about that. I get surveyed & harassed bad...yet and still there’s levels to the profiling.
When I have to do errands in Panama City, I make sure to apply makeup, perfume, an outfit with cleavage, or booty emphasis, heels and an “expensive” purse. There are STARK differences in the service and treatment I get when I do this vs. when I don’t. STARK. Pero, *STARK.*
LatinAmerica is psychotic in identifying who has money and who doesn’t based on how they are dressed, and how they imagine, carrying themselves. An “elegantly dressed” Black person will face less violence on an errand-run versus one who isn’t. This isn’t absolute so sit down plis
And then the times when I am dressed super-revealing. All of the help and care in the world from male workers. The same white mestizo men who would ordinarily follow me to “prevent theft” are happily helping me find things. Again, race, color, gender, class and more.
The dirty inside secret most first-time entrepreneurs don't know.
14 tools I use to steal from competitors, and build million-dollar businesses.
Housekeeping note:
Don't do anything that destroys your reputation. Copying what works is a simple & practical strategy, but don't cross any boundaries.
In this thread, I'll show you how to steal your competitors' traffic, product ideas, and customers in a 100% fair way.
1. Steal their social media traffic
Drop your competitors' url in https://t.co/n4squ8fjHh
It will tell you what % of their web traffic comes from which social media platform
Looks like this
Generally, this traffic will be from ads and not content. To steal their social traffic, you'll need to steal their ad strategy.
If they're getting their traffic from Facebook...
2. Steal their Facebook ads
Go to Facebook Ad Library and find ads that your competitor has been running for 6+ months.
All of these ads are likely profitable https://t.co/bgqtSOvAe2
14 tools I use to steal from competitors, and build million-dollar businesses.
Housekeeping note:
Don't do anything that destroys your reputation. Copying what works is a simple & practical strategy, but don't cross any boundaries.
In this thread, I'll show you how to steal your competitors' traffic, product ideas, and customers in a 100% fair way.
1. Steal their social media traffic
Drop your competitors' url in https://t.co/n4squ8fjHh
It will tell you what % of their web traffic comes from which social media platform
Looks like this
Generally, this traffic will be from ads and not content. To steal their social traffic, you'll need to steal their ad strategy.
If they're getting their traffic from Facebook...
2. Steal their Facebook ads
Go to Facebook Ad Library and find ads that your competitor has been running for 6+ months.
All of these ads are likely profitable https://t.co/bgqtSOvAe2
