BC SOCIETY
Saved by @Alex1Powell

I tried 26 Indian D2C (Direct-to-consumer) brands in 52 weeks!

{list below}

 -> Because D2C brands are able to directly establish a relationship with the consumer, they are able to provide greater personalization & faster TAT for after-sales issues. I have personally interacted with many co-founders of these brands after purchase to provide feedback.
-> Lack of infrastructure shackles allows these brands to increase their CACs & rope in consumers with cashbacks, rewards, subscriptions, and other gifting bundles. Brands have also collaborated together in the form of cross-overs (Dope x Svami, The Whole Truth x KC Roasters).
-> I personally discovered half of these brands through @CRED_club. CRED claims that their 3 million members spend as much as 40% higher than average consumers. If this holds true, CRED Pay, launched in collaboration with @Razorpay, is a golden opportunity for D2C brands.
-> The craft coffee revolution has reached India. Newer flavours, blends, roast profiles, and the finer subtleties of coffee are finding takers. Here's a tweet from @miten highlighting some of these amazing brands on CRED.

https://t.co/hfMocvmBEK

{list below}
Beverages (AND MANY-A-COFFEE):

1. @theragecoffee (Coffee)
2. @KCROASTERS (Coffee)
3. https://t.co/fVvNlzcKtD (Coffee)
4. @drinkslaycoffee (Coffee)
5. @RoastersToffee (Coffee)
6. @SvamiDrinks (Craft Tonics)
7. @brewhouseicetea (Iced Tea)
8. @VahdamTeas (Tea)
Clothing:

9. @socksoho (Socks)
10. @thesouledstore (T-shirts)

Food:

11. @thegourmetjar (Dips & Spreads)
12. https://t.co/feTa0uDm4u (Hot Sauce)
13. @wholetruthfood (Protein Bars)
14. @epigamia (Yogurt)
Home, Gifting & Sleep:

15. @cafe_jei (Coffee Apparatus)
16. https://t.co/A3qR9MlVAu (Mattress)
17. https://t.co/1D9VYUwUZf (Pillows)
18. @SleepyCat_India (Pillows)
19. @smartivitylabs (STEM Toys)
Personal Care:

20. @BombayShavingCo (Beard Care)
21. @theustraa (Beard Care)
22. @ZeroRisque (Face Masks)
23. https://t.co/ymflng3sJG (Incense Sticks)
24. @SuppIndia (Multi-vitamins)
25. https://t.co/VBGrauIah3 (Protein Supplement)
26. https://t.co/qF3o4hN6pw (Sneaker Care)
P.S. There might be a high correlation between my requirement for sleep solutions and my experiments with artisanal coffee brands.🧐

P.P.S. I have a podcast where I have interacted with the founders of Indian D2C brands & other Indian startups.🚀

https://t.co/Q8pbXhcv33

More from Society

Dr Fish Philosopher Todd (Dr FPT)\U0001f41f
Dr Fish Philosopher To...
@ZoeSTodd
1. I was walking in the woods yesterday and I had an epiphany. It wasn’t one I wanted to have. I was thinking about today’s class, where we are reading Kimmerer’s ‘Gathering Moss’. I’ve taught Braiding Sweetgrass in multiple classes every year since 2016. It’s eminently teachable

2. Both books are beautifully written. Students uniformly enjoy them as assigned reading. They do a great job communicating to non-Indigenous folks the contours of basic Indigenous relationships to more-than-human beings. They’re wildly popular with white readers.

3. I’ve found Braiding Sweetgrass to be a great entry point for non-Indigenous folks to Indigenous scholarship. But this is where yesterday’s epiphany comes in. Neither Braiding Sweetgrass or Gathering Moss tends to the deep deep lineages of Indigenous scholarship in Canada or US

4. As the popularity of ‘Braiding Sweetgrass’ has soared, I’ve seen more and more white folks wax on about ‘braiding knowledge’. But they often don’t know any of the lineages of these concepts beyond what is presented in this one book. They confidently run with this.

5. Kimmerer does a commendable job of weaving in her own experiences, her family stories+nods to some very important knowledge keepers who deserve to be celebrated for their work. But Braiding Sweetgrass does not tend to the citational politics Sara Ahmed & others teach us about
SOCIETY
Yaneer Bar-Yam
Yaneer Bar-Yam
@yaneerbaryam
I have been working on pandemic outbreaks for 15 years.

There is a misunderstanding of the difference between the response in much of the West, versus successful countries (including New Zealand and Australia).

Summarizing:

1.Reactive versus proactive and goal oriented.

1/-

2.Mitigation (slowing transmission) versus elimination (stopping transmission)

3.Gradually responding to increasing levels of infection by imposing greater restrictions which enables the infection rate to grow (red zone strategy), …

2/

versus starting with high restrictions to arrest transmission and relaxing restrictions only when the number of new cases is so low that contact tracing or localized short term action can stop community transmission (green zone strategy, including localized "fire fighting").

3/

4.Trying to keep economic activity and travel as open as possible but perpetuating the economic harm and imposing yoyo restrictions, versus making an initial sacrifice of economic activity and travel in order to benefit from the rapid restoration of normal economic activity.

4/

5.Focusing attention on few individuals resistant to social action because of shortsightedness or selfishness, versus recognizing the vast majority do the right thing if given clear guidance and support, which is what matters for success, as elimination is a robust strategy.

5/
SOCIETY
Advertisement
John Hayward
John Hayward
@Doc_0
It's funny how so many people who claim to worship "democracy" also dismiss nationalism as selfish xenophobia. Democracy is absolutely meaningless without strong national sovereignty. Under globalism, citizens of any given state have little influence over how they are governed.

Nationalism isn't just mindless tribalism. People are correct to insist their government has a responsibility TO THEM that vastly outweighs any imagined responsibility to foreign governments they have absolutely no influence over, or foreign populations.

We've seen that point taken to absurd extremes by the Left during the Trump administration, with whack-job judges ruling that foreigners have rights that EXCEED those of American citizens, including absolute rights to enter the U.S. and influence its government.

And we're frequently told that some international elite "consensus" completely overrides our ability to make individual decisions - or even to petition our own government, or vote for representatives who disagree with whatever "the world" has supposedly decided.

All of that is the absolute negation of "democracy" in any form, including the dangerous mob rule and majoritarianism that the Left selectively advocates. (Notice they always have a list of things nobody gets to vote on anymore, no matter how strong the majority vote would be.)
SOCIETY
Paul Matzko
Paul Matzko
@PMatzko
Having spent 2020 telling covid denalists that they were overly optimistic about the pandemic, I now look forward to spending 2021 telling covid maximalists that they are overly pessimistic about the end of the pandemic.

Telling a denialist in May that we shouldn't open bars back up = telling a maximalist in February that we should open schools back up.

Look, folks, the math is straightforward. ~13% of Americans have been vaccinated as of this

And the 7 day average continues to rise; we're approach 2 million vaccine doses per day. Meaning that we'll double that ~13% much faster than the two months it took us to get there.


So it's entirely reasonable that absent any other intervention, we should expect to hit ~30% vaccinated by the end of March.
SOCIETY
BlackCalvinist
BlackCalvinist
@BlackCalvinist
LOL at the uptick in followers.

Fair Warning: I believe that Cultural American Patriotic Churchianity (CAPC for short - aka White Evangelicalism/Christian Nationalism) has caused more damage to the body of Christ and the credibility of the church than CRT ever has or will.

It's been a systemic problem since the founding of the country (indeed, before the founding of the country) and has contributed to the church being complicit in chattel slavery, Jim Crow, cointelpro, redlining and a host of other things the Bible condemns as sin.

The conflation of Christianity with Americanism since the founding of the country has left too many actual believers confusing love of country and culture with biblical Christianity (thus, in their minds, to fight against conservative political culture is also to fight against

what they think is biblical Christianity). It's part of what makes it okay to minimize the sins of men like Dabney while extolling his ability as a theologian in other areas, or minimizing it as him being 'a man of his time'. It also allows you to have an atheist speak at your

Christian conference while condemning your brother who holds different political views than you, but professes the same faith you do.

On the other side of the issue, the phrase 'black lives matter' is true because of the Imago Dei. Debate your momma about it if you disagree.
SOCIETY

You May Also Like

Ranvijay Singh\U0001f1ee\U0001f1f3
Ranvijay Singh🇮🇳...
@ranvijayT90
#Thread The legend of Ekadash Mukhi Hanuman ji...


Mahadev himself narrated the story of Ekadash Mukhi Hanuman ji to Maa Parvati. Once a great monster named Kalkarmukh performed the severe penance of Brahma ji.


Pleased with the austerity of the demon, Brahma ji gave him a boon that the person who will have eleven Heads like you and who was born on the day of your birth, only he/she will be able to kill you. No one else will kill you.


After getting a boon from Brahma ji, Kalkarmukh created a ruckus in all three lok. He invaded Swarg and snatched all the rights of the Devtas and became himself the king of Swarg.


All Devtagan came to Shri Rama and asked him for help. Hearing the agony of the Devtagan, Shri Ram called his supreme devotee Hanuman ji and said, "Pawan Putra, Sankatmochan".
HANUMANBHAKTI
Kestrel \u2664 lwj kin
Kestrel ♤ lwj kin
@slutxian
MDZS is laden with buddhist references. As a South Asian person, and history buff, it is so interesting to see how Buddhism, which originated from India, migrated, flourished & changed in the context of China. Here's some research (🙏🏼 @starkjeon for CN insight + citations)

1. LWJ’s sword Bichen ‘is likely an abbreviation for the term 躲避红尘 (duǒ bì hóng chén), which can be translated as such: 躲避: shunning or hiding away from 红尘 (worldly affairs; which is a buddhist teaching.) (https://t.co/zF65W3roJe) (abbrev. TWX)

2. Sandu (三 毒), Jiang Cheng’s sword, refers to the three poisons (triviṣa) in Buddhism; desire (kāma-taṇhā), delusion (bhava-taṇhā) and hatred (vibhava-taṇhā).

These 3 poisons represent the roots of craving (tanha) and are the cause of Dukkha (suffering, pain) and thus result in rebirth.

Interesting that MXTX used this name for one of the characters who suffers, arguably, the worst of these three emotions.

3. The Qian kun purse “乾坤袋 (qián kūn dài) – can be called “Heaven and Earth” Pouch. In Buddhism, Maitreya (मैत्रेय) owns this to store items. It was believed that there was a mythical space inside the bag that could absorb the world.” (TWX)
RELIGION
Advertisement
Patrick McKenzie
Patrick McKenzie
@patio11
Most software founders, particularly in B2B, need to get radically better at sales. @Steli , who is the best person for explaining the scrappy stages in the beginning and then building out a team with scripts and processes, wrote a guide to:

For technical founders it is irrationally, obscenely hard to reverse years of programming (ba dum bum) that sales is a value-destroying activity. Sales is CLEARLY a value-creating activity, contingent on you have a value-creating product.

The world will not drop what they are doing to adopt your work. This is particularly true in B2B, where simply building a better mousetrap won't overcome the activation energy required to get people with additional non-mice problems to prioritize changing mousetraps today.

This is very non-obvious for founders because founders are not often people who *want* to be sold to. We often come from a background where trying out tools is a bit of a fun hobby. We like looking at all the options, making charts, and ripping out partially complete tests.

"This week I unsuccessfully trialed four software options for automating that thing that has been killing us. Our actual production process remains the same as last week. Don't worry; this was a great use of time." is not a thing you want to write in a progress report to manager.
TECH
Jaya_Upadhyaya
Jaya_Upadhyaya
@Jayalko1
SRI LALITHAMBIGAI, THIRUMEYACHUR (TN)
#bharatmandir #navratri2021

Kshetram where Shiva is worshipped as Meghanatha and his consort is Lalithambigai seen in Abhay mudra.
Once, a demon Pandasura was harassing the Devas who went to Devi Parashakti for protection. 
@GunduHuDuGa


Devi rose from a Yaga Gunda, mounted on the Sri Chakra Rath with the name Lalithambika, waged a war against Pandasura and destroyed him.  When her fury did not subside, Shiva asked her to go to Earth, assume the name Manonmani, perform penance and shed her fury.


Shiva blessed Devi to be Shanta nayagi. There is a sculpture here depicting Shiva pacifying Devi. If you observe closely, you can see that from your left hand side there will be a smile on Her face and if you see from your right hand side you can see anger in Her face.


Hayagriva taught the greatness of Lalitha Sahasranama to Rishi Agasthya. Pleased with his devotion, Ma Lalithambikai appeared before Agastya. He is believed to have then sung Lalita Navaratnamala in praise of Devi. He has also composed a hymn named Rahasyanamasahasram.
ALL
asif
asif
@aj_raja
PAKISTAN-INDIA WATER ISSUES – HOW INDIA STOPPED WATER IN PAKISTAN's CANALS IN 1948

Thread

After partition in 1947, the water system was also bifurcated between Pakistan n India.

India cheated Pakistan when on April 1, 1948, India suddenly n without warning stopped...
1/n


...the supply of waters flowing into Pakistan's Central Bari Doab and Dipalpur Canals.

The boundary award on the partition of the sub-continent had left the headworks of these canals in Indian territory, and in accepting it India had implied her willingness to leave...

2/n


...the historic distribution of common waters undisturbed.

India's action was therefore in flagrant disregard not only of international law n morality, but of her solemn commitments with Pakistan and a gross violation of this country's historical rights over common waters.

3/n

Faced with a threat of utter desolation of millions of acres of fertile land, Pakistan had perforce to sign a document with India in which she agreed to "India's progressively diminishing water supplies to these canals and to the West Punjab government's tapping...

4/n

...alternative resources".

A specific reservation was made in the document with regard to India's claim that she had full property rights over waters flowing into her territory, and could therefore use them as she liked.

The issue was, however, to be examined...

5/n
INDIA