Lessons & Insights:
• Belief in collective myths is the defining attribute of humanity (corporations, governments, society)
• Telling a story other ppl believe is the ultimate superpower. All successful founders have this power.
Master psychology and you can sell anything.
But most people don't know where to start.
8 books that will teach you how people think (so you can 3x your sales):
Lessons & Insights:
• Belief in collective myths is the defining attribute of humanity (corporations, governments, society)
• Telling a story other ppl believe is the ultimate superpower. All successful founders have this power.
Lessons & Insights:
• Get someone to see you as "us" and not "them" and you can change their mind about anything
• A good story overcomes fears / uncertainties / doubts. We don’t prepare a rebuttal when engaged in a story.
Lessons & Insights:
• We buy with emotions then rationalize with logic
• Our lived experience is a story of reality, told by our senses
• Facts are less important than the story we experience: “We eat the menu, not the food”
Lessons & Insights:
• Familiarity breeds habits
• Tremendous willpower comes from good habits that keep us on track
• Most powerful way to start something new: Change your internal story
Lessons & Insights:
• Evolutionary thinking steals new ideas from other domains
• And it's the most efficient way to innovate.
• Behavioral science gives us a framework to easily find and steal ideas from other domains
Lessons & Insights:
• Scarcity motivates us to act
• We believe people we think are "like us"
• If someone does us a favor we want to return it
• We crave consistency: We feel good when we do what we say
Lessons & Insights:
• Nudges are small changes for small improvements in decision-making
• Stack nudges for big improvements
• Defaults are powerful: Default users to the choice you want them to make
Lessons & Insights:
• Copy + design sets the context of your offer
• Copywriting is how you use your knowledge of psychology
• Each line of copy has 1 job: To drive the reader to the next line
8 books to teach you more about how people think than a $120k MBA:
1. Nudge
2. Sapiens
3. Blindsight
4. Pre-suasion
5. How to Change
6. Evolutionary Ideas
7. How Minds Change
8. The Adweek Copywriting Handbook
If you like nerding out on:
- Digital marketing
- Growth strategies
- Customer psychology
then you'll want to give me a follow @kennysmithnanic
And if you liked this, please retweet the first tweet below: https://t.co/1kTAcTnxq2
Master psychology and you can sell anything.
— Kenny Smithnanic \U0001f64c (@kennysmithnanic) August 16, 2022
But most people don't know where to start.
8 books that will teach you how people think (so you can 3x your sales):
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Fake chats claiming to be from the Irish African community are being disseminated by the far right in order to suggest that violence is imminent from #BLM supporters. This is straight out of the QAnon and Proud Boys playbook. Spread the word. Protest safely. #georgenkencho
There is co-ordination across the far right in Ireland now to stir both left and right in the hopes of creating a race war. Think critically! Fascists see the tragic killing of #georgenkencho, the grief of his community and pending investigation as a flashpoint for action.
Across Telegram, Twitter and Facebook disinformation is being peddled on the back of these tragic events. From false photographs to the tactics ofwhite supremacy, the far right is clumsily trying to drive hate against minority groups and figureheads.
Declan Ganley’s Burkean group and the incel wing of National Party (Gearóid Murphy, Mick O’Keeffe & Co.) as well as all the usuals are concerted in their efforts to demonstrate their white supremacist cred. The quiet parts are today being said out loud.
The best thing you can do is challenge disinformation and report posts where engagement isn’t appropriate. Many of these are blatantly racist posts designed to drive recruitment to NP and other Nationalist groups. By all means protest but stay safe.
There is co-ordination across the far right in Ireland now to stir both left and right in the hopes of creating a race war. Think critically! Fascists see the tragic killing of #georgenkencho, the grief of his community and pending investigation as a flashpoint for action.
Across Telegram, Twitter and Facebook disinformation is being peddled on the back of these tragic events. From false photographs to the tactics ofwhite supremacy, the far right is clumsily trying to drive hate against minority groups and figureheads.
Be aware, the images the #farright are sharing in the hopes of starting a race war, are not of the SPAR employee that was punched. They\u2019re older photos of a Everton fan. Be aware of the information you\u2019re sharing and that it may be false. Always #factcheck #GeorgeNkencho pic.twitter.com/4c9w4CMk5h
— antifa.drone (@antifa_drone) December 31, 2020
Declan Ganley’s Burkean group and the incel wing of National Party (Gearóid Murphy, Mick O’Keeffe & Co.) as well as all the usuals are concerted in their efforts to demonstrate their white supremacist cred. The quiet parts are today being said out loud.
There is a concerted effort in far-right Telegram groups to try and incite violence on street by targetting people for racist online abuse following the killing of George Nkencho
— Mark Malone (@soundmigration) January 1, 2021
This follows on and is part of a misinformation campaign to polarise communities at this time.
The best thing you can do is challenge disinformation and report posts where engagement isn’t appropriate. Many of these are blatantly racist posts designed to drive recruitment to NP and other Nationalist groups. By all means protest but stay safe.
