Master psychology and you can sell anything. But most peop…

1. Sapiens by Yuval Noah Hurari

Lessons & Insights:
• Belief in collective myths is the defining attribute of humanity (corporations, governments, society)
• Telling a story other ppl believe is the ultimate superpower. All successful founders have this power.

2. How Minds Change by David McRaney

Lessons & Insights:
• Get someone to see you as "us" and not "them" and you can change their mind about anything
• A good story overcomes fears / uncertainties / doubts. We don’t prepare a rebuttal when engaged in a story.

3. Blindsight by Matt Johnson and Prince Ghuman

Lessons & Insights:
• We buy with emotions then rationalize with logic
• Our lived experience is a story of reality, told by our senses
• Facts are less important than the story we experience: “We eat the menu, not the food”

4. How To Change by Katy Milkman

Lessons & Insights:
• Familiarity breeds habits
• Tremendous willpower comes from good habits that keep us on track
• Most powerful way to start something new: Change your internal story

5. Evolutionary Ideas by Sam Tatam

Lessons & Insights:
• Evolutionary thinking steals new ideas from other domains
• And it's the most efficient way to innovate.
• Behavioral science gives us a framework to easily find and steal ideas from other domains

6. Influence by Robert Cialdini

Lessons & Insights:
• Scarcity motivates us to act
• We believe people we think are "like us"
• If someone does us a favor we want to return it
• We crave consistency: We feel good when we do what we say

7. Nudge by Richard Thaler and Cass Sunstein

Lessons & Insights:
• Nudges are small changes for small improvements in decision-making
• Stack nudges for big improvements
• Defaults are powerful: Default users to the choice you want them to make

8. The Adweek Copywriting Handbook by Joseph Sugarman

Lessons & Insights:
• Copy + design sets the context of your offer
• Copywriting is how you use your knowledge of psychology
• Each line of copy has 1 job: To drive the reader to the next line

TLDR;

8 books to teach you more about how people think than a $120k MBA:
1. Nudge
2. Sapiens
3. Blindsight
4. Pre-suasion
5. How to Change
6. Evolutionary Ideas
7. How Minds Change
8. The Adweek Copywriting Handbook

That's a wrap!

If you like nerding out on:
- Digital marketing
- Growth strategies
- Customer psychology

then you'll want to give me a follow @kennysmithnanic

And if you liked this, please retweet the first tweet below: https://t.co/1kTAcTnxq2

Master psychology and you can sell anything.

But most people don't know where to start.

8 books that will teach you how people think (so you can 3x your sales):
— Kenny Smithnanic \U0001f64c (@kennysmithnanic) August 16, 2022

Master psychology and you can sell anything.

But most people don't know where to start.

8 books that will teach you how people think (so you can 3x your sales):

You May Also Like

Master psychology and you can sell anything.But most people don't know where to start.8 books that will teach you how people think (so you can 3x your sales):

You May Also Like

Master psychology and you can sell anything.

But most people don't know where to start.

8 books that will teach you how people think (so you can 3x your sales):