Master psychology and you can sell anything.

But most people don't know where to start.

8 books that will teach you how people think (so you can 3x your sales):

1. Sapiens by Yuval Noah Hurari

Lessons & Insights:
• Belief in collective myths is the defining attribute of humanity (corporations, governments, society)
• Telling a story other ppl believe is the ultimate superpower. All successful founders have this power.

2. How Minds Change by David McRaney

Lessons & Insights:
• Get someone to see you as "us" and not "them" and you can change their mind about anything
• A good story overcomes fears / uncertainties / doubts. We don’t prepare a rebuttal when engaged in a story.

3. Blindsight by Matt Johnson and Prince Ghuman

Lessons & Insights:
• We buy with emotions then rationalize with logic
• Our lived experience is a story of reality, told by our senses
• Facts are less important than the story we experience: “We eat the menu, not the food”

4. How To Change by Katy Milkman

Lessons & Insights:
• Familiarity breeds habits
• Tremendous willpower comes from good habits that keep us on track
• Most powerful way to start something new: Change your internal story