2. How to Write a Good Advertisement by Victor Schwab
3. A Technique for Producing Ideas by James Webb Young
4. Influence by Cialdini
5. My Life in Advertising by Hopkins
6. Obvious Adams by Robert Updegraf
How to build a brand strategy from 0-1: a beginning guide
— Amanda Goetz (@AmandaMGoetz) August 10, 2020
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10 Marketing Lessons From Steve Jobs That Every Marketer Must Know \U0001f9f5
— Alex Garcia \U0001f50d (@alexgarcia_atx) March 18, 2021
Volkswagen's "Think Small\u201d campaign quickly went from a head-scratcher to one that would change advertising forever.
— Alex Garcia \U0001f50d (@alexgarcia_atx) March 19, 2021
It took a small foreign object, crafted by Hitler, to America\u2019s most popular automobile.
By 1972, the VW Beetle became the best-selling car.
Here's the story \U0001f9f5 pic.twitter.com/Hu2s7zAJ3m
Absolut Vodka launched a print ad campaign in 1981 that was so successful, they ran it for the next 25 years.
— Alex Garcia \U0001f50d (@alexgarcia_atx) March 20, 2021
By the end of it, Absolut Vodka went from a 2.5% market share to over 50%.
These 5 reasons made Absolute Vodka a global phenomenon \U0001f9f5 pic.twitter.com/vPblbvtNsx
Amazon wasn't always Amazon.
— Alex Garcia \U0001f50d (@alexgarcia_atx) March 22, 2021
Jeff Bezos originally had trouble finding the right word to name the now trillion-dollar empire.
A few registered domains, a dictionary, and an interesting comparison made Amazon the perfect name.
Here's the quick backstory behind it \U0001f9f5 pic.twitter.com/trTKUMGQCR
Christie Smythe covered white-collar crime for Bloomberg News and lived "the perfect little Brooklyn life" with her husband. Then she threw it all away for one of her sources: infamous pharma bro Martin Shkreli. https://t.co/Xk0zXmYkgF
— ELLE Magazine (US) (@ELLEmagazine) December 20, 2020
Bad ballot design led to a lot of undervotes for Bill Nelson in Broward Co., possibly even enough to cost him his Senate seat. They do appear to be real undervotes, though, instead of tabulation errors. He doesn't really seem to have a path to victory. https://t.co/utUhY2KTaR
— Nate Silver (@NateSilver538) November 16, 2018