THREAD: 10 significant lies you've been told about marketing:
— Growth Tactics (@GrowthTactics) February 9, 2021
On email marketing, ads, and referrals.
The topic this week: Marketing for Creators 101
@austinschless and I have put together a list of 26 tips, threads, and people to follow to level up your marketing👇
The $0 marketing store
— Sahil Patel (@_Sahil_oo7) February 13, 2021
A thread \U0001f447
[THREAD] How To Successfully Launch A Startup, Inverted
— Nicolas Cole (@Nicolascole77) February 11, 2021
1/ Mention the incumbent in all of your marketing materials. That way, everyone knows you\u2019re 2nd best.
When you're an underdog, you find innovative ways to get stuff done.
— Jamie (@jamierusso) January 2, 2021
For solo-creators with $0 marketing budgets, start by building an audience-first product.
1. Build an audience
2. Create a product
3. Scale the solution
\U0001f9f5\U0001f447 mini-thread
I've got some marketing tips for you.
— Josh Spector (@jspector) December 8, 2020
In one-sentence concepts.
THREAD \U0001f447\U0001f447\U0001f447
Look at the images below. See how you're naturally drawn towards the call to action?
— Julian Shapiro (@Julian) November 13, 2020
Decades of (marketing) psychology has shown that our eyes follow the eyes of others.
Heard a few folks say they saw a ~15% conversion boost from this \U0001f914 pic.twitter.com/k12nBwQcez
Have spent my entire life in B2C marketing.
— Austen Allred (@Austen) November 10, 2020
Need to transition to figure out B2B.
Link me to your best books/articles/resources.
While everyone called influencer marketing a fad...
— Ian Borthwick (@ianrborthwick) August 18, 2020
...a 19 year old created the $1.3B Gymshark empire.
Thread \U0001f447\U0001f447\U0001f447
- 23 Lessons on Copywriting and Marketing -
— Dickie Bush \U0001f6a2 (@dickiebush) August 18, 2020
Insights from the 30-minute masterclass conversation between @oliviercantin and @amlewis4.
You could spend weeks pretending to learn copywriting, or you could listen to this episode.
[THREAD]
A few weeks ago I got an email from a newsletter subscriber, Max.
— Harry's Marketing Examples (@GoodMarketingHQ) August 3, 2020
He told me about this new marketing tactic he's been trying.
I was so impressed I thought I'd share it.
THREAD...
67 Lessons on Marketing Strategy
— Ari Lewis \U0001f680 (@amlewis4) May 28, 2020
Inspired by the conversation between @mkobach and @rachelmercer
Notes \U0001f447
May 2019. I wrote my first marketing article. A year later my email list hit 19,000.
— Harry's Marketing Examples (@GoodMarketingHQ) May 22, 2020
No ads. No connections. No existing audience.
The site grew because I learnt how to push my content round the internet.
THREAD ...
Linking from one social platform to another is "the old way" of doing things.
— Nicolas Cole (@Nicolascole77) December 27, 2020
Algorithms today disproportionately reward native content.
How?
Instead of linking 5 different social platforms to 1 piece of content, you want to copy/paste that 1 asset to 5 platforms.
An absolute copywriting legend: @craigclemens
— Dickie Bush \U0001f6a2 (@dickiebush) December 15, 2020
I recently dove into everything he's shared about his writing process.
And I've come away with a four-step framework for creating legendary copy.
Conversational copy is writing how you talk.
— Harry's Marketing Examples (@GoodMarketingHQ) August 13, 2020
No sales megaphone. No business speak.
But that's easier said than done. So I've put together my guide.
THREAD...
My first job out of engineering school, I worked at a startup. We repositioned a product from a lightweight personal database to an embeddable database for mobile devices. Our growth exploded and we were acquired. My eyes were opened to the power of positioning. (thread) 1/
— April Dunford (@aprildunford) May 14, 2019
How to build a marketing plan from 0-1: beginner\u2019s guide
— Amanda Goetz (@AmandaMGoetz) August 17, 2020
// thread \U0001f9f5
\U0001f631 @instagram engagement dropped 18% in 2019
— Katelyn Bourgoin \u26a1\ufe0f (@KateBour) July 15, 2019
\U0001f631 Only 41% of @Google searches get organic click
\U0001f631 <1% of @facebook fans see posts in newsfeed
\U0001f60e Marketers who do regular audience research do 466% better
\u2014
The lesson? Channels change rapidly. People don't. Invest accordingly.
Quick tip: Social Proof run the world!
— John D Saunders | Webflow Web Designer & SOPs (@johndsaunders) September 17, 2020
When folks say great things about you:
1. Take a screenshot
2. Add it to a folder called ACCOLADES on Google Drive
3. Leverage reviews on testimonial pages and more!
Marketing 101: a startup guide to building your first marketing calendar
— Amanda Goetz (@AmandaMGoetz) September 8, 2020
Thread \U0001f9f5 //
39 Lessons on Marketing, Creating, and Building in Public
— Dickie Bush \U0001f6a2 (@dickiebush) August 10, 2020
Inspired by the masterclass conversation between @david_perell and @mkobach on The North Star Podcast.
[THREAD]
The SEO for beginners guide, ultimate thread.
— Jeremy Moser (@jmoserr) February 15, 2021
- What is SEO in 2021
- On-site SEO
- Content ideation + creation
- Backlinks
- SEO Myths
Bookmark this to get started with #SEO and drive real organic searchers to your site \U0001f447
If you have less than a 1,000 followers and work in marketing in some capacity, introduce yourself to Marketing Twitter.
— Christina Garnett \U0001f9e1 (@ThatChristinaG) December 3, 2020
Say hi, tell us about yourself, and what you like to tweet about.
Make friends.
Here are 9 things you should include in your marketing portfolio... \U0001f9f5
— Christine Johnson \u2600\ufe0f (@CJ_250marketing) January 12, 2021
How to build a brand strategy from 0-1: a beginning guide
— Amanda Goetz (@AmandaMGoetz) August 10, 2020
// \U0001f9f5
How to build your path as a creator, from the best creator economy minds on Twitter
https://t.co/QNpLAGaJr4
@austinschless and I are curating some of the best content on Twitter
— Graham Mann (@grahamkmann) February 5, 2021
First up: Creator Economy 101
The best tweets and threads from the best creators on Twitter
Thread \U0001f447 pic.twitter.com/oKw8HXR1zZ
The best threads, tips, and people to follow on writing better https://t.co/ilsfmF7hk1
0/ Writing Online 101
— Austin Schlessinger\U0001f4a1 (@austinschless) February 10, 2021
The best tweets and threads from the best writers on Twitter
Thread \U0001f447 pic.twitter.com/BvDlShV6A6
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I have spent 1.5 months on this app. You can make more $ in 2 days.
🤷♂️
I'm still happy that I launched a paid app bcs it involved extra work:
- backend for processing payments (+ permissions, webhooks, etc)
- integration with payment processor
- UI for license activation in Electron
- machine activation limit
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etc.
These things seemed super scary at first. I always thought it was way too much work and something would break. But I'm glad I persisted. So far the only problem I have is that mailgun is not delivering the license keys to certain domains like https://t.co/6Bqn0FUYXo etc. 👌
omg I just realized that me . com is an Apple domain, of course something wouldn't work with these dicks
📈 ~12000 vistis
☑️ 109 transactions
💰 353€ profit (285 after tax)
I have spent 1.5 months on this app. You can make more $ in 2 days.
🤷♂️
I'm still happy that I launched a paid app bcs it involved extra work:
- backend for processing payments (+ permissions, webhooks, etc)
- integration with payment processor
- UI for license activation in Electron
- machine activation limit
- autoupdates
- mailgun emails
etc.
These things seemed super scary at first. I always thought it was way too much work and something would break. But I'm glad I persisted. So far the only problem I have is that mailgun is not delivering the license keys to certain domains like https://t.co/6Bqn0FUYXo etc. 👌
omg I just realized that me . com is an Apple domain, of course something wouldn't work with these dicks
