Trying to achieve success in life is ruthlessly demanding. It is an agonizing, brutal fight, that takes no prisoners and is completely relentless. All around us, nothing but a massive sea of people. Each one, pushing and shoving, knocking the other down.......

Plz take a moment to read this & watch the video.
#threadstorytime
Story of 3D
So when i shifted to Mumbai, a batchmate of mine helped me in finding a rented house. He was fooled by one of his acquaintances, & me with my sister ended up in an under construction building
1)

Near slum.
It is horrific. But I had no choice since we reached by car 2 am, with my 3 dogs. Area was not safe. Even police avoided to enter it

One day when I got down to get in my car to go for work, I heard a growling.
I bent down to see a dog just in bones, feeding puppies 2

Tried to get her out but her one leg was badly broken & bleeding.
One puppy half eaten by rats, coz rats there were bigger than her puppies.
I used auto but contacted many NGO
Got no help.
I started mixing antibiotics & pain killer in rice to feed her.
Initially I had to push
3

The food below the car. But on 3rd day, she actually came out from under the car to eat from my hands.
She started trusting me. I put bandage on her leg.
Called her 3D 😁 which my sister @doorva207 Found really odd & stupid
3D started recovering. She started gaining health
4

I introduced her to children of out building.
Parents found them dirty, but kids are ❤
We gave all of them bath, vaccination.
They were happy.
But every other day her one pup started getting crushed under a tempo or car
People wouldn't bother to slow down
3D would cry to me
5

The Law of Trust

“I’m not upset that you lied to me. I’m upset that from now on I can’t believe in you”- Friedrich Nietzsche

Sometimes in October, I received a call from a former client who had been out of the country for almost a year.

He is not a Nigerian but had just secured an appointment with a company. His first statement was “Bayo, I need to pick your brain on this because with you I know where I stand. I know you’ll not deceive me”.

After our discussion, he told me he had already informed his Chairman that their banking relationship had to come to me. I’ve signed it on since.

I’ve had cause to reflect over his statement many times since then. Here was a man whom sometimes I had very difficult conversations with. I’ve had to tell him no when I knew his requests were not possible. Sometimes, the relationship was stormy.

I never fail to tell my colleagues that the major currency for transaction is integrity and this will only be sustained in an atmosphere of trust. Never lie to customers in order to make a sale.

I think I'm giving up on mainstream marketing content.

I'm giving up on social media consumption too.

So little substance.

Need to devote more time doing. More time creating.

Who needs another "5 ways to boost growth" post? I click and am disappointed every time. Not again.

I don't want to poop on content marketing, but marketers need to step it up.

Or at least, founders need to know that doing something is not always better than doing nothing.

Why is content marketing not as effective as it used to be? An innumerable amount of factors...

But one things for damn sure.

Things have to change.

Two of the chief sins:
1. Unoriginal research/story/study/etc
2. Not having anything more to add that's meaningful

Why blog/podcast/vlog/etc about something that's already been said? Already been done?

Do we really need another interview with founder of x hot startup? Do we really need another ultimate guide about facebook ads?

Not all content is like this...

Sometimes, you get an occasional piece that truly leaves you better off than you were before. That doesn't make you want to skim.

An original case study. A first time interview with a founder. An honest account of an experiment. An explanation of a change, shift, or realization.

I have a story to tell...

I won't name the person but it's related to someone I know digitally

I've been following him for a year or more

He owns a digital marketing agency and a sells some courses

He had tremendous growth rate on his social media

Everything was going good but today he's shutting down his agency

WHY?

Heavy expenses!

Started providing digital marketing services but

Instantly started running massive number of ad campaigns on his social media accounts

+

Used to pay around Rs 5-10 lakhs per month = rent in a posh area + employees

Result?

Shutting down today

He has a strong personal brand but at the cost of massive investments!

Be it on Ads or PR or some branding

The 25 Worst Pieces of Advice I've Seen

(and why)

// THREAD

1. “Follow your passion.”

NO - stop wasting your time. Make money.

Then you use your wealth to pursue your passion.

Build the foundation first.

2. “Choose career over family.”

I see so many slaving at their job and it’s usually a dead-end job. They pay little attention to their children. It’s sad.

If you have to choose one always choose family.

Rich people choose both.

3. “Just walk away.”

If someone damages your reputation you need to defend it. Fight hard. Your name is your honor.

4. “Never trust anyone.”

Jaded people think like this.

Yes, humans make decisions in their best interests.

That our nature. Deal with it.

"Never trust anyone" is a reflection of personal darkness.