I have a story to tell...

I won't name the person but it's related to someone I know digitally

I've been following him for a year or more

In the space of half a year, a new class division was ripped through American society: those who can live normally through pandemic lockdowns and restrictions versus those who can't. The two sides have a great deal of difficulty communicating across that chasm.

Of course, media and political elites are, at worst, inconvenienced by lockdowns, so news coverage is heavily slanted against the people who are really suffering from these policies. They're already as forgotten as the designated losers of globalist trade policy.

Spend a day watching mainstream media pandemic coverage, then spend the evening with people whose livelihoods have been utterly ruined by pandemic restrictions. It's like traveling from the Earth to Mars. Completely different worlds, totally different outlooks.

It's exactly like the divide between "free trade" winners and losers, people living in comfortable financial and media bubbles vs. people living in hollowed-out ghost towns with skyrocketing mortality rates. The Wuhan virus gave us a new, even bigger class of Designated Losers.

The new class divide cracked open along some economic and social fault lines that were already present and deepening, such as the growing number of people who preferred minimizing human contact while socializing online. It really is the social schism of the new century.

I think I'm giving up on mainstream marketing content.

I'm giving up on social media consumption too.

So little substance.

Need to devote more time doing. More time creating.

Who needs another "5 ways to boost growth" post? I click and am disappointed every time. Not again.

I don't want to poop on content marketing, but marketers need to step it up.

Or at least, founders need to know that doing something is not always better than doing nothing.

Why is content marketing not as effective as it used to be? An innumerable amount of factors...

But one things for damn sure.

Things have to change.

Two of the chief sins:
1. Unoriginal research/story/study/etc
2. Not having anything more to add that's meaningful

Why blog/podcast/vlog/etc about something that's already been said? Already been done?

Do we really need another interview with founder of x hot startup? Do we really need another ultimate guide about facebook ads?

Not all content is like this...

Sometimes, you get an occasional piece that truly leaves you better off than you were before. That doesn't make you want to skim.

An original case study. A first time interview with a founder. An honest account of an experiment. An explanation of a change, shift, or realization.

#NEIOH

1. Friends Of The Great Planet Earth!

Everything You Seek Is Already Within You!  Each Waking Dream Has False Teachings That  Say There Is A Special Place 'Out There' In The Skies Where People Go That Follow A Certain Doctrine.

2. And Those Same Teachers Explain There Is A Place Of Torment For Others That Arrived On A Different Part Of The Planet And Were Taught A Different Doctrine.

There Is ONE Creator That Has Been Named By Many. It Would Be Loving To Honor And Respect Another's Beliefs,

3. As In Truth, Many Have Lived In Multiple Cultures With Many Beliefs That Now Are Judged! Incarnating Over And Over Is The Joy Of The Soul Experiencing Life! The Soul Fully Understands This Is A Human Experience.

4. Wouldn't It Be Much More Relaxing And Fun To Allow Others Their Freedom, Just As You Want Yours?  Yes Indeed!  Relax And Flow!

Since The Very Beginning Of Your Self-Awareness As An Incarnate Being, You Have Probed Your World For Clues To The Meaning Of Your Existence.

5. You Have Looked In Every Conceivable Crevice And Pondered The Vastness Of The Infinite Cosmos. You Have Scrutinized The Spiritual Wisdom That Was Forthcoming From Those Who Believed Themselves To Be Knowledgeable About Such Matters.

Stick with me for a story about how the logic of lockdowns can turn into something really sinister.

It begins with a Golden Retriever named Neesha

Neesha and her little pup sibling Harley were lost on an hike, taking in the outdoor air in the Wicklow Mountains.

If you've never been to Ireland, you should understand that these are 1) right near the city where most of the country lives and 2) the most beautiful thing you've ever seen

The dogs had bolted, and the owners had only ben able to find Harley. They thought Neesha was dead. But miraculously, two doctors on a hike in Wicklow found Neesha almost two full weeks later

She lost a third of her body weight, but now she is at home, snuggled up and warm with her family.

I am a resident of Louisiana.
Tomorrow, I will drop hard copies of this letter in the mail, but I've emailed it to the GOP office and also to Senator Cassidy's office today.
*sorry for the run-ons and so forth.

Dear LAGOP:
Your tone deaf condemnation and censure of Senator Cassidy is misguided and alienating.
As it turns out, remarking that he is without a party places him in a privileged arena if our state’s Republicans are choosing to categorically deny the Senator his

elected responsibility to listen to evidence at a trial and cast a vote appropriate to his conscience.
Senator Cassidy has the ability to muster the courage it takes to be truly honorable, and extend the thought and reasoning it takes to make tough choices regardless of

subversive pressure being applied.
Unlike yourselves, Senator Cassidy has the capacity to read a room. The room he had to read most likely felt cold and lonely. The room he had to read most likely felt suffocating, and fraught with dubious outcomes for himself personally.

But he persisted with honor, and he persisted with valor. He deserves respect for that.
Perhaps reading that room is something for which you should take a look at doing a bit more closely. The Republican Party will no doubt see some changes in the next years.