One of the most important marketing lessons is to understand the power of coining terms and language.
Keynotes from @jackbutcher talks on "Marketing Lessons " with @david_perell.
"Build once, Sell twice."
How to create a online presence using the Internet to communicate and connect with the idea?
Why is coining language so important in brand packaging?
One of the most important marketing lessons is to understand the power of coining terms and language.
Creating ideas is a means of building a profitable business that remains in people's mind.
Coining language enables the spread of an idea which increases the market for a brand.
To market a brand learn how to communicate the idea.
"The name of the brand itself is a way to explain the service." @visualizevalue
To communicate through language, we must understand how can we phrase an idea in the minds of people.
One must try to put words out in the world and just see what people resonate.
Something becomes catchy if it's bound in our brain and we can recollect it.
We often undervalue the difference that the right structure of words can make.
Pay attention to what ideas resonate on a casual conversation, share them in public and refine the ideas to build a portfolio of coining terms.
Coining language or simple design is the most important marketing tool.
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