The change is happening as we speak.
Post pandemic, it is time to relook at the digital opportunity in India.
We are on the cusp of a once-in-a-lifetime transformation of our Nation.
A thread from my conversation with @NandanNilekani on @FoundingF
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The change is happening as we speak.
The digital infrastructure in the West was built on advertising. Over 200B$ flows through their digital economy via ads.
In contrast, India’s ad spend is small.
(Digital 3B$. Total 10 B$). Digital consumption, while growing rapidly cannot power the ecosystem.
Covid has brought this digital infrastructure to the fore and now it’s ready for phase2 with auto-debit & embedded lending
The Telcos went into the nooks & corners of the country and activated customers.
This was pre-Aadhaar, with limited trust & lending history, we had no choice but to ask people to pay first.
Trust, Identity and payment layers have been built and digital transaction infrastructure is processing billions of transactions a month.
This will drive a huge cycle of consumption and growth - credit will be frictionless and accessible to everyone.
People would be able to offer their own transaction data through RBI’s account aggregator to access credit facilities.
There’s an ‘India for the World’ opportunity too.
We are already seeing what Indian SaaS companies are doing. Sitting out of India, coding for the world - we have a huge talent & cost arbitrage.
The question is how to make most of it? What should CEOs of large firms do? What should entrepreneurs do? What should the Government do?
Digital can’t be a side project for you anymore. It has to be THE PROJECT.
They had multiple ways to reach & serve the customer.
Restaurants were closed. But McDonalds was still booming. Because they had a drive-thru and home-delivery.
But others like Walmart, Target, and Home Depot did well.
They had figured out various forms of reaching the customer—ecommerce, delivery at home, kerbside pickup, in store pickup, etc.
Companies which had a WFH home policy found it much easier.
Lesson: Don’t be a single trick pony.
Digital is no longer an “option”; digital gives you “optionality”.
There’s 60 years of muscle memory for large firms. And building the digital backbone will need DNA change.
You will have to hire smart entrepreneurs and rethink the entire business model
American - laissez faire, free, open
Chinese - firewalled with domestic champions like Alibaba, Tencent
European - Heavily regulated, small markets
Indian - Open, Large and Inclusive with the India Stack
India already looks like it's more digital savvy than most nations.
The India Stack proved its potential during Covid.
Earlier the collections had leakage and delays.
This makes roads easier to finance and build.
Supreme Court is using AI and neural machine translation to convert legal documents from one language to another.
GST is using AI-driven analytics to identify fake invoices.
It shouldn’t be an “English” internet for premium smartphones.
We have to find ways to serve India 1 & 2 and a large portion of Next Billion Users in their language on their feature phones.
We are already the vaccine capital of the world.
With Apps like CoWin, we can give a QR-coded digital certificate that you’ve been vaccinated.
This will make economic recovery faster.
Govt. has to build the fundamental digital rails - the backbone—inclusively - and let companies use APIs to build on top of that.
Let the companies/startups do the innovation.
‘Make in India’ should become ‘Code in India’
Now that the haze (brought by the pandemic) is clearing, it is time to relook at the India opportunity.
We are the only young country in an ageing world, perhaps one of its kind in the world.
ICYMI: here’s my Annual Trendspotting piece where I discussed the implications of India’s Digital Reset.
https://t.co/C6hl9q9I0x
More from India
Ambedker's 22 vows Vs BUDDHISM
/Read it Full /
Ambedker-1: I shall have no faith in Brahma, Vishnu and Mahesh nor shall I worship them
BUDDHISM: I believe in them as a subordinate to buddha, we have different philoshphical model regarding them,we have many eg ,My many sect...
.Worship them , respect them ; some sects consider them to be emanation of Boddhisatva Avlokiteshwara,In tantra they are worshipped
A2: I shall have no faith in Rama and Krishna who are believed to be incarnation of God nor shall I worship them
B: Buddha says Rama was his.
.. previous life ,and Krishna was one of previous life of Sariputta ,My many sects worship them as previous life of Buddha, Krishna is not very much known but his sculpture is seen in Buddhist temples,you can pay respect to them atleast
A3: shall have no faith in ‘Gauri’, Ganapati and other gods and goddesses of Hindus nor shall I worship them
B: Hindu goddess gauri and Ganesha is widely accepted by us we have our own mantra for them ,they seek dharini from buddha ,Our some sects worship them
A4: I do not believe in the incarnation of God
B: Ok! This is acceptable,but we do have previous life/births of Buddha and rebirth ,which you Rejected
A5: I do not and shall not believe that Lord Buddha was the incarnation of Vishnu I believe this to be sheer madness and false
/Read it Full /
Ambedker-1: I shall have no faith in Brahma, Vishnu and Mahesh nor shall I worship them
BUDDHISM: I believe in them as a subordinate to buddha, we have different philoshphical model regarding them,we have many eg ,My many sect...
Navayan and Buddhism of Ambedkar
— \U0001f1ee\U0001f1f3Sonal \U0001f1ee\U0001f1f3 (@Dharma_Vaarta) January 2, 2021
BR Ambedkar announced to accept Buddhism on 14th October, 1956 in a press conference.
He formed a new sect Navayan inspite of following pre existing sects such as Mahayana, Vajrayan and Heenayan. pic.twitter.com/gQgYtSDzf7
.Worship them , respect them ; some sects consider them to be emanation of Boddhisatva Avlokiteshwara,In tantra they are worshipped
A2: I shall have no faith in Rama and Krishna who are believed to be incarnation of God nor shall I worship them
B: Buddha says Rama was his.
.. previous life ,and Krishna was one of previous life of Sariputta ,My many sects worship them as previous life of Buddha, Krishna is not very much known but his sculpture is seen in Buddhist temples,you can pay respect to them atleast
A3: shall have no faith in ‘Gauri’, Ganapati and other gods and goddesses of Hindus nor shall I worship them
B: Hindu goddess gauri and Ganesha is widely accepted by us we have our own mantra for them ,they seek dharini from buddha ,Our some sects worship them
A4: I do not believe in the incarnation of God
B: Ok! This is acceptable,but we do have previous life/births of Buddha and rebirth ,which you Rejected
A5: I do not and shall not believe that Lord Buddha was the incarnation of Vishnu I believe this to be sheer madness and false