BC HIRE
Saved by @AnmolNarula11

Recruit exceptional people by showing them a promised land.

a 🧵

 1/ A recruitment strategy should be indistinguishable from a marketing strategy.
2/ Entrepreneurs spend a lot of time understanding the market, talking to customers & customizing marketing messages to customer segments.

However, they often fail to realize that recruiting people to work for you is no different from recruiting customers to use your product.
3/ It’s true that the key difference is that you’re asking for money from customers while you’re offering to pay money to prospective employees.

However, for exceptional people, money offered is a commodity because many other companies are offering them the same or higher money.
4/ Exceptional people never look for jobs; jobs look for them.
5/ If you feel people will work for you because of the salary you’re offering, you’ll end up attracting only those kinds of people who want a safe, stress-free job that pays a regular salary.

There’s nothing wrong with that but then that should be an explicit decision.
6/ People who can add higher-than-average value to your company require a higher-than-average treatment during recruitment.

In all likelihood, they’re not looking for just another gig.
7/ To attract such people, you need to understand what’s frustrating them in their current job and what they want out of an ideal professional stint.

Is it a lot more money? Is it less interference from the manager? Is it coaching? Is it working on a new challenge?
8/ Just like different customer segments have different needs, different talent segments have different drives.

Your recruitment pitch has to be customized to those drives.
9/ If you keep harping on about how great your product is while the star employee that you’re chasing is looking for freedom from micromanagement, your message is going to fall flat.
10/ Similarly, if you keep talking about how much freedom your culture allows to employees while that particular employee wants to make a million dollars through stock options, you’re not going to be successful in hiring that person.
11/ Remember 🧠

treat your recruitment like marketing and prospective talent like prospective customers.
12/ That's it!

I'm posting ~1 new mental model for entrepreneurs every week.

Here's the entire list of 65+ mental models that I'll cover: https://t.co/EJGAAJmPIU

Make sure you sign up for email updates on the book page.

More from Paras Chopra

Paras Chopra
Paras Chopra
@paraschopra
1/ Here are my notes from @robertwrighter's book - Nonzero: the logic of human destiny. I enjoyed the book very much.

The basic premise of the book is that history has a direction which favors co-operation and non-zero sum games, and that causes an increase in complexity.


2/ Starting from the first replicating molecule which co-operated with an outer layer to form first proto-cell, evolutionary and cultural history is full of examples where two entities come together to survive and progress a lot more than they would have done individually.

3/ This co-operative entity fares much better than two individual entities because of specialization. If two entities are in the same boat - that they win together or lose together - then trust is implicit.

4/ In a non-zero sum game, trust causes entities to focus on what they do best.

For example, eukaryotic cells - the ones animals and plants have - emerged when two proto-cells merged, and one took the role of energy generator (mitochondria), the other specialized in protection.

5/ Some scientists believe that even nucleus in a cell is a result of an early cell merging with another cell.

So M&A is not a recent phenomena, entities have been merging because of common interests ever since life started.
CULTURE
Paras Chopra
Paras Chopra
@paraschopra
Difference between wealth and money.

(a short 🧵 thread)

1/ As the oxygen crisis during 2nd covid wave in India has reiterated,

wealth = *stuff* we want
money = *numbers* in our bank

2/ Being wealthy is a matter of priorities, while being rich is a matter of luck and hard work.

3/ Our happiness and well being depends on the wealth we have, not the money.

One can have all the money in the world and still be miserable.

However if one has sufficient wealth, happiness is guaranteed (partly because that’s how wealth is defined).

4/ Here’s how to be wealthy without spending a dime:

- Exercise regularly
- Develop deep relationships
- Help other people
- Eat healthy
- Meditate
- Learn and develop skills
- Laugh
PERSONAL GROWTH
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Paras Chopra
Paras Chopra
@paraschopra
Sugar was once promoted in newspaper ads as a healthy snack that helps save calories and prevents obesity.

Oh, how the tables turn.
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Paras Chopra
Paras Chopra
@paraschopra
We may be alone in the 🌌 ENTIRE UNIVERSE.

(a thread on this bold conjecture)

🎉 It's also my 1st podcast episode https://t.co/7u2FskrhHi


1/ For my inaugural podcast episode, I interviewed @anderssandberg who is a senior research fellow at the @fhioxford.

I highly recommend listening to the entire episode. It's full of gems and insights.

But if you want key ideas, keep reading this

2/ Before we get to that, here's what we talk about in the hour-long conversation.


3/ Both history and science fiction shows us how the world can be dramatically different than what it is today.

4/ But exponential curves (like Moore's law) make it hard to predict the future because early on they look like linear
CULTURE
Paras Chopra
Paras Chopra
@paraschopra
It’s a mistake to assume that open-minded people have weak opinions.

On the contrary, they are actually strongly opinionated because they actively seek evidence contrary to their beliefs which makes them converge on beliefs that are only updated if there’s compelling evidence.
PERSONAL GROWTH

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“We don’t negotiate salaries” is a negotiation tactic.

Always. No, your company is not an exception.

A tactic I don’t appreciate at all because of how unfairly it penalizes low-leverage, junior employees, and those loyal enough not to question it, but that’s negotiation for you after all. Weaponized information asymmetry.

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This post is pretty bizarre, but it manages to hit on so many false beliefs that I've seen hurt junior data scientists that it deserves some explicit

(1) The notion that R is well-suited to "building web applications" seems totally out of left field. I don't feel like most R loyalists think this is a good idea, but it's worth calling out that no normal company will be glad you wrote your entire web app in R.

(2) It is true that Python had some issues historically with the 2-to-3 transition, but it's not such a big deal these days. On the flip side, I have found interesting R code that doesn't run in modern R interpreters because of changes in core operations (e.g. assignment syntax).

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SRI LALITHAMBIGAI, THIRUMEYACHUR (TN)
#bharatmandir #navratri2021

Kshetram where Shiva is worshipped as Meghanatha and his consort is Lalithambigai seen in Abhay mudra.
Once, a demon Pandasura was harassing the Devas who went to Devi Parashakti for protection. 
@GunduHuDuGa


Devi rose from a Yaga Gunda, mounted on the Sri Chakra Rath with the name Lalithambika, waged a war against Pandasura and destroyed him.  When her fury did not subside, Shiva asked her to go to Earth, assume the name Manonmani, perform penance and shed her fury.


Shiva blessed Devi to be Shanta nayagi. There is a sculpture here depicting Shiva pacifying Devi. If you observe closely, you can see that from your left hand side there will be a smile on Her face and if you see from your right hand side you can see anger in Her face.


Hayagriva taught the greatness of Lalitha Sahasranama to Rishi Agasthya. Pleased with his devotion, Ma Lalithambikai appeared before Agastya. He is believed to have then sung Lalita Navaratnamala in praise of Devi. He has also composed a hymn named Rahasyanamasahasram.
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USC's Interactive Media & Games Division cancels all-star panel that included top-tier game developers who were invited to share their experiences with students. Why? Because there were no women on the

ElectronConf is a conf which chooses presenters based on blind auditions; the identity, gender, and race of the speaker is not known to the selection team. The results of that merit-based approach was an all-male panel. So they cancelled the conference.

Apple's head of diversity (a black woman) got in trouble for promoting a vision of diversity that is at odds with contemporary progressive dogma. (She left the company shortly after this

Also in the name of diversity, there is unabashed discrimination against men (especially white men) in tech, in both hiring policies and in other arenas. One such example is this, a developer workshop that specifically excluded men: https://t.co/N0SkH4hR35
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