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Date - 11th July 2021
Time - 12:05

A lot of bootstrappers think they have a marketing problem:

"I need to get better at marketing."

But, it's more likely that you have a product problem:

"Do customers really want this? Do they care enough about this to switch to a new solution?"

☝️ this is why most of my book, @marketingdevs, is about:

1. Choosing the right market
2. Building something they want

"If your product is remarkable, getting noticed is a lot easier." – @peldi

I was reminded of this concept again this morning while reading @pjrvs' book (Company of One):

"Sales increase when you honestly evaluate what someone needs and then teach them the value of what you're selling."

To succeed, your product has to offer an outcome that is highly desirable to a large group of customers.

The number of sales your product receives is a multiple of these two variables:

1. How big is the target market?
2. How desirable is the outcome you're offering them?

SRI MOOKAMBIKA DEVI, KOLLUR (KAR)

There was an Asura, Kaumasura, who was doing penance to please Shiva and get a boon. To prevent him from asking for a boon, Devi Saraswati made him dumb (hence called Mookasur)
Later, Adi Parashakti slayed him and came to be called Mookambika.

It is said that Adi Shankaracharya had a vision in which Devi agreed to follow him provided he did not look back. He kept walking and was assured of her presence due to the sound of anklets. When he reached here in Kollur, he turned back as the sound of anklets had stopped.

So Devi stayed here and merged with the lingam. The place came to be called Mookambika Kshetram.
The linga has integrated on it’s left side MahaKali, Maha Lakshmi and Maha Saraswathi and on the right side- Brahma, Vishnu and Shiva.

A swarna rekha (gold line) divides this linga into left and right portion. Adi Shakthi in this Udhbhavlinga form appears only here.
Devi sits in padmasana and has 4 hands.
Adi Shankaracharya installed the Sri Chakra in front of Devi and also composed the Soundarya Lahiri here.

MUST READ TILL END:
FB POST BY MR PRABEER BASU,
IAS-1976(BIHAR)
" Received a hurtful post from an old friend and colleague. He was on my daily Broadcast list of WhatsApp. He requested that I do not send him any of my posts on 'political' issues. I gave him a long explaination
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on why I write and what I write. But he was not convinced.

Being alerted by him thus, I felt I should clarify to all who read my posts on what exactly I think and do.

The charge against me is that I wrongly support our current Prime Minister, Shri Narendra Modi..
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and that it establishes I am not rational and impartial anymore.
Let me try and explain.First and foremost,I do not write on 'political' issues. I write on 'national' issues. For example, I have no opinion on whether Rahul Gandhi should be President of his party or not.
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Similarly, I have no views whether BJP is a better party than Congress or vice versa.
Even after 36 years in the IAS I have no MLA, MP or anyone involved in politics whom I can classify as my friend or even acquaintance.
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So, naturally I don't care which party wins or loses as long as the winning party runs an honest government doing good to my nation.
Now, why I speak in favour of Shri Modi:

1. Ever since the beginning of my service I realised that Planning Commission was not serving..

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The Haas / Force India argument is fascinating, and the decision of the stewards may still have consequences. The first key finding is that the stewards ruled Racing Point Force India to be a valid constructor. That means that it builds its own cars.

Haas had argued that the cars had been designed by Force India, but as Haas knows only too well, "outsourcing" is legal. The stewards decided that "there is no regulatory support for the argument that Outsourcing of Listed Parts cannot come from a former or excluded team."

In determining this, the stewards also came to the following conclusion: "In relation to the submission by the Racing Point Force India F1 Team that it is not a new team, the Stewards decide that the Racing Point Force India F1 Team is indeed a new team."

This will have a big knock on effect for Haas in its continued arguments over the rights of RPFI as relates to its eligibility and rights under the complex payments structure. Haas has argued all along that RPFI should be treated as a new team and tread the same path that it did.

TLDR? Haas lost the fight but may have won the war. In having its argument that Racing Point hadn't designed their own car thrown out, they gained clarification that RPFI was a new team.