This response to my tweet is a common objection to targeted advertising.

@KevinCoates correct me if I'm wrong, but basic point seems to be that banning targeted ads will lower platform profits, but will mostly be beneficial for consumers.

Some counterpoints 👇

RISHI BHRINGI AND ARDHA-NAREESHWAR SHIVA

Rishi Bhringi was a devoted bhakt of Mahadev. However, in his devotion to Shiva, he ignored Mata Parvati.

Once, he visited Kailasha along with other Rishis. All the Rishis did parikrama of Shiva and Parvati both except Rishi Bhringi.

The same situation continued whenever Rishi Bhringi visited Kailasha. Mata Parvati decided to teach him that Shiva and Parvati are one and inseparable.
So on one such visit, Mata Parvati sat on the left lap of Mahadev when Rishi Bhringi came.

Seeing this, Rishi Bhringi took the form of a bee(some say bird) and did pradakshina/ parikrama only around Shiva’s head and ignored Ma Parvati.
Angered Mata took away the Shakti from his body. Rishi lost his blood and flesh and was left with a bare skeletal form.

Seeing him in such a situation where he was unable to support himself, Shiva granted a third leg to him.
Shiva then fused one half of his body with that of Ma Parvati and appeared as Ardha Nareeshwar.
Rishi Bhringi finally realised that Shiv and Shakti are one and the same.
🙏🏻

The BATTLE OF PAVAN KHIND (13 July 1660)

300 MARATHAS against 10000+ ADIL SHAHI TROOPS

A Sparta style last man stand at a mountain pass which ensured Shivaji Maharaj's safety.

Valour, loyalty and sacrifice!

Baji Prabhu Deshpande was one of the most able lieutenants of Shivaji. He sacrificed his life defending Shivaji in a heroic last stand known as the "Battle of Pavan Khind" in which his force was hugely outnumbered.(1)

In this battle he became a martyr, but managed to halt the enemy forces for several hours, which secured Shivaji’s safety and victory on another front. Without this heroic last stand Shivaji’s glorious career may have been cut short.(2)

Baji Prabhu was senior to Shivaji. In the beginning he opposed Shivaji being from a rival Maratha clan, but realised that Shivaji stood for national resurgence. Henceforth he became a friend and loyal supporter of Shivaji.(3)

In 1660, Shivaji was trapped in the fort of Panhala, under siege and vastly outnumbered by an Adilshahi army led by general Siddhi Jauhar.(4)

1. I was walking in the woods yesterday and I had an epiphany. It wasn’t one I wanted to have. I was thinking about today’s class, where we are reading Kimmerer’s ‘Gathering Moss’. I’ve taught Braiding Sweetgrass in multiple classes every year since 2016. It’s eminently teachable

2. Both books are beautifully written. Students uniformly enjoy them as assigned reading. They do a great job communicating to non-Indigenous folks the contours of basic Indigenous relationships to more-than-human beings. They’re wildly popular with white readers.

3. I’ve found Braiding Sweetgrass to be a great entry point for non-Indigenous folks to Indigenous scholarship. But this is where yesterday’s epiphany comes in. Neither Braiding Sweetgrass or Gathering Moss tends to the deep deep lineages of Indigenous scholarship in Canada or US

4. As the popularity of ‘Braiding Sweetgrass’ has soared, I’ve seen more and more white folks wax on about ‘braiding knowledge’. But they often don’t know any of the lineages of these concepts beyond what is presented in this one book. They confidently run with this.

5. Kimmerer does a commendable job of weaving in her own experiences, her family stories+nods to some very important knowledge keepers who deserve to be celebrated for their work. But Braiding Sweetgrass does not tend to the citational politics Sara Ahmed & others teach us about

Life is crazy. Today is a good day to stop and reflect

10 simple questions that CHANGED my life

(startup life, personal life)

Here they are:

Q: Can you really control that?

Smart people know what they can and cannot control

If you're living in the past, you're nostalgic
If you're living in the future, you're anxious
If you're living in the present, you're at peace

Q: Did you start today with a victory?

Starting every day with a victory sets you up to win

I don't care what it is:

- Make your bed
- Make a wonderful coffee
- Hug your wife or children

No such thing as a small win. It's a win!

You'll win more, if you start winning early

Q: What are you optimizing for?

#MFSA
1. Money
2. Freedom
3. Stability
4. Ability

The world rewards those who are focused

Perfectly prioritize

Are you being optimistic?

Guaranteed: more luck when you're optimistic