Downplaying your Intelligence

In the hierarchy of conceit, intelligence reigns.

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If you want to soften people’s guard, the evident faculty to downplay is intelligence, but the other two facets to downplay are judgement and experience as both draw up close to intellect on the hierarchy of conceit.
Make them feel superior to you in these faculties, and you will have them at the tip of your fingers.

It is the ideal camouflage to seem less clever than you are and at times, somewhat of an idiot to confound people.
The sense of intellectual superiority you can induce in people by means of cognitive reassurance through indirect modes will lay down their doubt and suppositions and will be coerced easier to your side.
Do not communicate this implication through direct means, though, utilise concealed and roundabout methods as these are more subtle and potent.

A gesture of admiration at their intellectual ability, for instance, can go a long way.
Remember: It will not serve you to divulge and show off your intelligence, especially if you are incalculably superior, make it habitual to denigrate your intelligence continually.

When you have power, do not be overt about it.

Feign a lesser position.
On the other hand, you can’t carry yourself in a half-witted manner, especially if you have people above you who are superiors, you must make it apparent, through your eloquence and articulation, that you are brighter than your rivalries.
As you are more established, though, you must carefully lessen your genius to keep people on your side.

Lastly, if people discover the truth underlying your modesty and humbleness, they will not resent you for it.
Instead, they will admire your capacity for discretion rather than exhibiting your great intellect among everyone.

There is but one exception, of course, where it will serve your benefit to oppose this rule.
There will be conditions where masking a deception will demand a display of brainpower, in such circumstances, do not conceal it but encompass it.

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This response to my tweet is a common objection to targeted advertising.

@KevinCoates correct me if I'm wrong, but basic point seems to be that banning targeted ads will lower platform profits, but will mostly be beneficial for consumers.

Some counterpoints 👇


1) This assumes that consumers prefer contextual ads to targeted ones.

This does not seem self-evident to me


Research also finds that firms choose between ad. targeting vs. obtrusiveness 👇

If true, the right question is not whether consumers prefer contextual ads to targeted ones. But whether they prefer *more* contextual ads vs *fewer* targeted

2) True, many inframarginal platforms might simply shift to contextual ads.

But some might already be almost indifferent between direct & indirect monetization.

Hard to imagine that *none* of them will respond to reduced ad revenue with actual fees.

3) Policy debate seems to be moving from:

"Consumers are insufficiently informed to decide how they share their data."

To

"No one in their right mind would agree to highly targeted ads (e.g., those that mix data from multiple sources)."

IMO the latter statement is incorrect.

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I’ve always felt that the luckiest people I know had a talent for recognizing circumstances, not of their own making, that were conducive to a favorable outcome and their ability to quickly take advantage of them.

In other words, dumb luck was just that, it required no awareness on the person’s part, whereas “smart” luck involved awareness followed by action before the circumstances changed.

So, was I “lucky” to be born when I was—nothing I had any control over—and that I came of age just as huge databases and computers were advancing to the point where I could use those tools to write “What Works on Wall Street?” Absolutely.

Was I lucky to start my stock market investments near the peak of interest rates which allowed me to spend the majority of my adult life in a falling rate environment? Yup.