BC ENTREPRENEURSHIP
Saved by @buzz_chronicles

So you're a freelance marketer, designer, coach, growth hacker etc thinking about building your business in 2021. VC platform teams can be your ace in the hole.

We need you! We love you! We can be a great stream of biz ... IF you know how to pitch us.

Here's my advice:

 PSA: if you don't know, VC platform teams are the (usually) non-investing professionals who support portfolio companies in functional areas.

@upfrontvc has a Head of Talent, a Head of Legal, and a Head of Marketing (me!) We're all former senior operators in startups.
As individuals we can't *do* the work for ~ 100 active companies, but we *can* reco resources to teams who may not have the experience, and definitely don't have time, to find them.

I look for fit in functional skills, category, pricing & chemistry. One size does not fit all.
So! Cold pitches work! But not like this: "I'm a freelance graphic designer, here's my book, please consider me, good day."

Problem is now I have to work to figure out if/where you would fit & I couldn't meet with everyone even if I wanted to.

A better 1st pitch:
1. Give me a functional/skills scope. Instead of "I'm a comms consultant" (generic) tell me "I'm a comms consultant who works with startups on messaging, media training and media relations."

Or: "I'm a growth consultant w/ a core focus on paid Facebook & Instagram campaigns."
2. Next: any category expertise/interest.

"Visual designer with experience in UI/UX, brand identity, and graphic design, particularly in ecomm businesses."

"Content strategist w/ experience in B2B businesses, esp fintech and health tech"

Even: "interest in women founded biz"
Of course include proof:
- Website/book
- Content samples
- Clients you've worked with, esp other startups
- Your background or past jobs (e.g. you worked at a big SaaS company and now you're consulting on SaaS)

A LinkedIn is good but usually not sufficient.
With all of this, now I know who you are, what you're great at, who you've worked with and where you might make sense in the portfolio. Personally, I'm much more likely to have a quick call to learn more about you (personal chemistry, pricing, etc.)
I know it can seem counterintuitive to narrow your scope but IMO the more focus, the better. Anyone who tells me they "do it all" - that might be true, but it's generic.

I LOVE someone who says "here's what I'm great at, here's what I don't do." Help me help you!
Lastly, I would try to find an email or (even better but not required) a warm intro. IMO LinkedIn messages are too easy to miss amidst all the unrelated spam (seriously, I feel like I'm about to get LinkedIn mail from that Christmas onesie.)

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Owning and operating a SMB is the best tax deal in America.

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Whether you have a $10,000 side hustle or $10MM enterprise, earning business income opens up amazing opportunities for tax savings and wealth creation.

Let’s walk through how it works
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Expenses -

Business income opens up an opportunity that W-2 employees do not enjoy - bonafide business expenses.

Of course direct costs incurred are deductible, but many expenses exist in your life already. When you have business income you get to spend them before tax.

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These days I make +10x that on the Internet

There have been ups and downs

Wins and losses

But some very valuable lessons learned along the way

I’ll now share these with you in hopes you can make some practical use out of them

Enjoy

1 - It’s supposed to be “hard”

The first lesson that I learned on this journey that ironically made everything else easier

Look

Any fulfilling, meaningful venture you pursue will be intense

It’s supposed to be

It’s intense for everyone

It’s something that’s not exclusive to you

You’re not special

Nobody is

“Hard” or “intense” is what makes gives life to life

“Hard” is necessary for you to push through your own barriers and evolve as a human
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// A THREAD //


Whether you're a full-time freelancer or you just want freelance on the side you have to know your price so you don't get busto.

We will discuss the three most common ways how to price your services:

- Hourly rate
- Project rate
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But basics first.


Don't think about the price as a one-night-stand.

Rather build a very close relationship with it.

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- helps you to increase/decrease demand
- gives hints about how good/bad your service is
- positions yourself on the market

Know how to use this tool.


Cheaper ≠ Better

Imagine someone selling you a car for $350.

What would you think about it?

Exactly.

Set the fair price, not the scam inducing one.

The cheap price will bring you a specific sort of people.
- to be polite.

So always compete with quality, not price.


1. Hourly rate

This is the most straightforward way how to set your price.

How to set it?

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