The hardest thing about entrepreneurship, real estate, or anything else worth doing:

You have to be able to look at incomplete information...

Or a complicated problem without a clear-cut solution...

And make a good decision on which way to proceed.

A thread 👇👇👇

There is nobody who can take you by the hand and lead you through a step by step guide to win.

Everybody's journey is different.

The 1,000 important decisions I made to win will look nothing like yours.

This is why success is so hard to teach..
Because there is one skill you need to have to win:

Resourcefulness.

The ability to find what you need and figure out solutions to problems that there are no correct answers to.
Life isn't a textbook.

You can't turn three pages back and look up the answer. You can't ask a teacher.

When you are an entrepreneur there is nobody out there who can help you answer problems except YOU.
And this is the opposite of what most people are used to doing.

High school and college teach you to comply and look up the answer and memorize. Google gives us answers to any question we have at our finger tips.

Except what to do when a problem in your business arises.
Or what to do when you get asked a hard question that you don't know the answer to on a conference call with a customer, partner or investor.

So how do you become resourceful?
You practice it. You explore and get out of your comfort zone as often as possible.

You challenge yourself.

You read books not to read them but to try to apply the frameworks to how you make decisions based on what you know to be true.
You mess up a lot. But if you use your head you can keep from sinking the ship. And live through them to fight another day.

And you can get better. And adjust. And have an open mind. And learn.
And you develop an intuition.

A sixth sense.

And you can make quick decisions with confidence.

And you win.
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1/“What would need to be true for you to….X”

Why is this the most powerful question you can ask when attempting to reach an agreement with another human being or organization?

A thread, co-written by @deanmbrody:


2/ First, “X” could be lots of things. Examples: What would need to be true for you to

- “Feel it's in our best interest for me to be CMO"
- “Feel that we’re in a good place as a company”
- “Feel that we’re on the same page”
- “Feel that we both got what we wanted from this deal

3/ Normally, we aren’t that direct. Example from startup/VC land:

Founders leave VC meetings thinking that every VC will invest, but they rarely do.

Worse over, the founders don’t know what they need to do in order to be fundable.

4/ So why should you ask the magic Q?

To get clarity.

You want to know where you stand, and what it takes to get what you want in a way that also gets them what they want.

It also holds them (mentally) accountable once the thing they need becomes true.

5/ Staying in the context of soliciting investors, the question is “what would need to be true for you to want to invest (or partner with us on this journey, etc)?”

Multiple responses to this question are likely to deliver a positive result.