How to effectively use Twitter for learning, networking, audience building, start a business, build a personal brand from scratch ?
A Thread 🧵👇
I will tell you that you can generate sales, build connections, job opportunities, best learning sources, personal brand, start your own business and bunch of other things you can think of, Twitter will help you.
- Open the app and clean all your following.
- Avoid negative people and politics.
- Skip Twitter's recommendations.
- Start consuming content of people you follow for the 1st 15 days.
Follow your office colleagues, writers or authors, entrepreneurs and people you admire the most.
If you’re just starting out, your goal should be to make a 30 Under 30 List people to follow.
Identify your niche i.e., on which topics you want to write and start tweeting according to it. For example, Fincademy, writes about personal finance, stock market investing.
- After first 15 days, start replying, retweet with comments, share your thoughts, post quotes or lines you liked the most.
- Avoid excessively retweeting instead RT with comment - quote tweet.
- Then, start tweeting slowly & steadily.
But, If you have a story to tell, make a thread out of it. Thread means an article which is split into different or multiple tweets.
- Start with a good hook.
- Include your first point in the first tweet.
- Make each tweet a unique thought and should be individually retweetable.
- It should be neat and clean.
- Thread should have good storytelling.
Imo, the size of thread doesn’t matter. I have written a thread which was as long as 100+ tweets and a shorter one which has 15-20 tweets. Both the threads get a good engagement ratio. The whole essence of thread is to have good storytelling.
Sorry to say, I don’t find an answer to it as everyone's opinions are different. But, from my personal experience, I can say that you should write a thread when you have a story to tell or make a complex concept in simple words.
Yes, you can start a new business from Twitter. For example, imagine if Product Hunt was not born.
Yeah, you heard it right. The founder of Product Hunt, Ryan Hoover once said “Product Hunt wouldn’t have started without Twitter”.
I will be sharing my own experience, I can clearly see the shift of the job hiring process from Linkedin to Twitter. The fun fact is : Founders hire people from Twitter first, then they look for other platforms.
Yess, you heard it right. I got my first 2 jobs from Twitter.
One rule: Reach out to the person to whom you want to ask or meet and you can reach out to people via DM. For example, Ranveer Allahbadia brings ‘Radhika Gupta’ on his podcast through a comment on her compilation of all talks thread.
Do’s :
- Get into other people’s conversation and reply with your opinions + thoughts.
- Unfollow people if they aren’t tweeting about stuff you like.
- Reach out to people via DM.
- Find your own style or what works for you, don’t copy someone else. (I learned it very late)
Don’t :
- Use Hashtags (everybody has different opinions, try with yourself first)
- Tweet about stuff too niche to your life or situation to be relatable.
- Quality of followers >>>> Quantity of followers
- The unfollow button is your best friend.
- Quality of comments on your tweets, describe your post.
Yes, there are many tools which people aren't aware of or use. Like DM, Mute words, Twitter advanced search option & many more.
Don’t worry, I will explain to you each tool.
Here’s a fun way to use it:
- Pick your favorite person to follow.
- Search the keyboard that you want to know.
- Use other options to get detailed search.
Then, do it again.
But, what if I have so many threads?
Make thread of threads (compilation) so that people can binge read your ideas.
One of the most important things that you can do is reply, especially if it's a question asked by someone you admire.
Why does this work?
Twitter algorithm ranks replies by engagement. By replying, you can ride the wave of people with big audiences.
- What to expect when they follow you?
- Credibility : Why should they listen to you? What are you known for?
- Use the pinned tweet and your banner to let people know what you stand for.
Domm Holland, the Co-founder of Fast got all these things, through Twitter DM.
- Don’t send auto-generated messages.
- Convey your message in 3-4 texts.
- Keep conversations active in DMs.
- Once it’s appropriate, ask to meet in-person or speak by phone.
- Don’t Spam.
It shows a lack of agency on your part & that's the type of message that gets usually ignored.
When someone is giving their time for free, respect it!
Yes, definitely. You should keep your DMs open. You never know who will reach out. If something weird happens, just block or report them and move on.
How to use it ?
Click on the Share button and there you find, Add Tweet to Bookmark. Now, you can see it on your Bookmark tab and it is available at the top left corner.
- Share unique and original thoughts.
- Leverage Twitter.
- Take a confusing idea & make it simple. Make your followers smarter.
- Find the strategy that works for you.
- Your timeline should be something that people can endlessly scroll.
- Read the thread again.
@palakzat @david_perell @join2manish @mkobach @BeerBicepsGuy @viraj_sheth @tobydoyhowell @ankitkr0 @amlewis4 @Julian @mckaywrigley @vedantm_
Sources - https://t.co/0DOrdxbkUS
I don’t deserve any credits.
~ @bgurley
Stay Tuned…
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Recently, the @CNIL issued a decision regarding the GDPR compliance of an unknown French adtech company named "Vectaury". It may seem like small fry, but the decision has potential wide-ranging impacts for Google, the IAB framework, and today's adtech. It's thread time! 👇
It's all in French, but if you're up for it you can read:
• Their blog post (lacks the most interesting details): https://t.co/PHkDcOT1hy
• Their high-level legal decision: https://t.co/hwpiEvjodt
• The full notification: https://t.co/QQB7rfynha
I've read it so you needn't!
Vectaury was collecting geolocation data in order to create profiles (eg. people who often go to this or that type of shop) so as to power ad targeting. They operate through embedded SDKs and ad bidding, making them invisible to users.
The @CNIL notes that profiling based off of geolocation presents particular risks since it reveals people's movements and habits. As risky, the processing requires consent — this will be the heart of their assessment.
Interesting point: they justify the decision in part because of how many people COULD be targeted in this way (rather than how many have — though they note that too). Because it's on a phone, and many have phones, it is considered large-scale processing no matter what.
It's all in French, but if you're up for it you can read:
• Their blog post (lacks the most interesting details): https://t.co/PHkDcOT1hy
• Their high-level legal decision: https://t.co/hwpiEvjodt
• The full notification: https://t.co/QQB7rfynha
I've read it so you needn't!
Vectaury was collecting geolocation data in order to create profiles (eg. people who often go to this or that type of shop) so as to power ad targeting. They operate through embedded SDKs and ad bidding, making them invisible to users.
The @CNIL notes that profiling based off of geolocation presents particular risks since it reveals people's movements and habits. As risky, the processing requires consent — this will be the heart of their assessment.
Interesting point: they justify the decision in part because of how many people COULD be targeted in this way (rather than how many have — though they note that too). Because it's on a phone, and many have phones, it is considered large-scale processing no matter what.
1/ Some initial thoughts on personal moats:
Like company moats, your personal moat should be a competitive advantage that is not only durable—it should also compound over time.
Characteristics of a personal moat below:
2/ Like a company moat, you want to build career capital while you sleep.
As Andrew Chen noted:
3/ You don’t want to build a competitive advantage that is fleeting or that will get commoditized
Things that might get commoditized over time (some longer than
4/ Before the arrival of recorded music, what used to be scarce was the actual music itself — required an in-person artist.
After recorded music, the music itself became abundant and what became scarce was curation, distribution, and self space.
5/ Similarly, in careers, what used to be (more) scarce were things like ideas, money, and exclusive relationships.
In the internet economy, what has become scarce are things like specific knowledge, rare & valuable skills, and great reputations.
Like company moats, your personal moat should be a competitive advantage that is not only durable—it should also compound over time.
Characteristics of a personal moat below:
I'm increasingly interested in the idea of "personal moats" in the context of careers.
— Erik Torenberg (@eriktorenberg) November 22, 2018
Moats should be:
- Hard to learn and hard to do (but perhaps easier for you)
- Skills that are rare and valuable
- Legible
- Compounding over time
- Unique to your own talents & interests https://t.co/bB3k1YcH5b
2/ Like a company moat, you want to build career capital while you sleep.
As Andrew Chen noted:
People talk about \u201cpassive income\u201d a lot but not about \u201cpassive social capital\u201d or \u201cpassive networking\u201d or \u201cpassive knowledge gaining\u201d but that\u2019s what you can architect if you have a thing and it grows over time without intensive constant effort to sustain it
— Andrew Chen (@andrewchen) November 22, 2018
3/ You don’t want to build a competitive advantage that is fleeting or that will get commoditized
Things that might get commoditized over time (some longer than
Things that look like moats but likely aren\u2019t or may fade:
— Erik Torenberg (@eriktorenberg) November 22, 2018
- Proprietary networks
- Being something other than one of the best at any tournament style-game
- Many "awards"
- Twitter followers or general reach without "respect"
- Anything that depends on information asymmetry https://t.co/abjxesVIh9
4/ Before the arrival of recorded music, what used to be scarce was the actual music itself — required an in-person artist.
After recorded music, the music itself became abundant and what became scarce was curation, distribution, and self space.
5/ Similarly, in careers, what used to be (more) scarce were things like ideas, money, and exclusive relationships.
In the internet economy, what has become scarce are things like specific knowledge, rare & valuable skills, and great reputations.
