Improve by comparing small.
“To improve, compare little things
• marketing strategies
• exercise technique
• writing tactics
To be miserable, compare big things
• career path
• marriage
• net worth
Comparison is a teacher only when applied narrowly.”
@JamesClear
More from Chris Hladczuk
David Ogilvy is the King of Copywriting.
And in 1982 he writes a 38 lesson manifesto titled
"How to create advertising that sells"
Here are the top 7 tips that you can use today:
We Make the Wrong Promise
A promise is not a random claim or stupid slogan.
It is a benefit for the consumer.
And the product delivers that benefit.
Awards are Dumb
"Pursuing creative awards seduces creative people from pursuing sales."
Translation:
If your job is to sell, focus 100% of your energy on selling the product.
Not selling yourself to voters to win an award.
"Nobody was ever bored into buying a product."
Give it some magic and charm.
The iPhone vs. Blackberry is a modern
Hit the Headline
"On average, 5 times as many people read the headline vs. the body."
People are scared of writing clickbait titles.
But the truth is that clickbait exists only when you fail to keep your promise to the reader.
h/t @nicolascole77
And in 1982 he writes a 38 lesson manifesto titled
"How to create advertising that sells"
Here are the top 7 tips that you can use today:
We Make the Wrong Promise
A promise is not a random claim or stupid slogan.
It is a benefit for the consumer.
And the product delivers that benefit.
Awards are Dumb
"Pursuing creative awards seduces creative people from pursuing sales."
Translation:
If your job is to sell, focus 100% of your energy on selling the product.
Not selling yourself to voters to win an award.
"Nobody was ever bored into buying a product."
Give it some magic and charm.
The iPhone vs. Blackberry is a modern
Steve Jobs killed BlackBerry.
— Chris Hladczuk (@chrishlad) December 7, 2021
By creating a cult and inventing new rules
Here's the breakdown and why it matters\U0001f447
Hit the Headline
"On average, 5 times as many people read the headline vs. the body."
People are scared of writing clickbait titles.
But the truth is that clickbait exists only when you fail to keep your promise to the reader.
h/t @nicolascole77
If you use it right, Google is the most powerful tool in the world.
But the truth is most people suck at it.
Here are 8 Googling tips that you probably don't know👇
"Quotation markets"
Put quotes around search terms to let you search exactly for that word.
All results will have your terms in it.
Example: "James Clear"
Gives you all James Clear search results without just "James" or just "Clear".
- Dashes
If you want to exclude a term from your search, include a hyphen before that word.
Example: dolphins-football
You just want dolphins the animal not dolphins the professional football team.
~ Tilde
Use tilde when you want synonyms to appear in the result.
Example: music ~classes
Here you only get music classes, lessons, coaching, etc.
Site:
Use this to search within a specific website only.
Example: Kevin Ryan site:chrishlad..com
This searches for Kevin Ryan mentions on my website (chrishlad dot com).
But the truth is most people suck at it.
Here are 8 Googling tips that you probably don't know👇
"Quotation markets"
Put quotes around search terms to let you search exactly for that word.
All results will have your terms in it.
Example: "James Clear"
Gives you all James Clear search results without just "James" or just "Clear".
- Dashes
If you want to exclude a term from your search, include a hyphen before that word.
Example: dolphins-football
You just want dolphins the animal not dolphins the professional football team.
~ Tilde
Use tilde when you want synonyms to appear in the result.
Example: music ~classes
Here you only get music classes, lessons, coaching, etc.
Site:
Use this to search within a specific website only.
Example: Kevin Ryan site:chrishlad..com
This searches for Kevin Ryan mentions on my website (chrishlad dot com).
