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A lot of bootstrappers think they have a marketing problem:

"I need to get better at marketing."

But, it's more likely that you have a product problem:

"Do customers really want this? Do they care enough about this to switch to a new solution?"

☝️ this is why most of my book, @marketingdevs, is about:

1. Choosing the right market
2. Building something they want

"If your product is remarkable, getting noticed is a lot easier." – @peldi

I was reminded of this concept again this morning while reading @pjrvs' book (Company of One):

"Sales increase when you honestly evaluate what someone needs and then teach them the value of what you're selling."

To succeed, your product has to offer an outcome that is highly desirable to a large group of customers.

The number of sales your product receives is a multiple of these two variables:

1. How big is the target market?
2. How desirable is the outcome you're offering them?

THE IMPORTANCE OF DEVI BEEJ / BIJA MANTRA.

Once Suutji in his discourse with King Janmajeya repeated the words of Vyasji regarding the pronounciation of the word ऐ. Vyasji had heard the importance of this word in a meeting of all important saints at Naimisharanya.

There this story was discussed.

In that gathering of such great sages, Rishi Jamdagni asked a question to all the eminent luminaries. He wanted to know which diety is the most revered and gets satisfied easily with our prayers. So Lomash rishi replied that Devi

Bhagwati was one such diety. She will be satisfied and is ready to grant you a boon even if you just say the first letter of her beej mantra. In this context he narrated the story of Satyavrat. The story is as follows.

There lived a Brahmin named Devdutt in Kosal.

He was childless. He arranged for an elaborate yagya for a intelligent son to be born. He invited all the eminent rishi's to conduct this Yagya. Rishi Suhotra, Pael, Brahaspati Yagyavalka were assigned different tasks. Rishi Gobhil was asked to sing the Saamved.

He sang the verses very well, but he had to take respite in order to breathe between two verses. This angered devdutt. He spoke his thoughts to Gobhil rishi.

The rishi got very angry as devdutt did not realise the practicalities of singing. He cursed devdutt that

SRI THIRUNARAYANA PERUMAL, MELKOTE (KAR)

Known as Dakshin Badri, Thiru Narayanapuram is one of the four famous Swayambu Kshetrams, the other three being Srirangam, Kanchipuram and Tirupati.
The presiding diety is Cheluva Narayana Swamy/ Selva Pillai/ Rama Priyan.

Once, Sri Rama gave his aradhana murthi of Sri Ranganatha, to Raja Vibhishana on his request. So he was left without a murthi for his daily pujas. Brahma is said to have provided the murti of Selva Pillai to Rama who later passed this on to his sons, Lava and Kusa.

When Kusa’s daughter married a Yadava prince, this murthi moved to the lunar dynasty from solar.

It is said that the utsav murthi got the name Selva Pillai due to Sri Ramanuja.
Once, a Sultan took away this murthi and Sri Ramanuja went in its search to the Sultan’s palace.