Did you know that 30% of funded search funds end up not making an acquisition?

We have bought eight beautiful businesses this year and learned a lot about what works and what doesn’t.

Read below for case studies of the two best (20x) acquisitions I have seen. Happy New Years!

First - you pay for existing profits, but you usually pay nothing for the growth potential. Buying at 4x EBITDA and doubling a business, you now paid 2x. Your loan payments are only based on the price you paid. You keep all the growth as equity.
So there are businesses out there that have both boring, predictable profits today AND potential for substantial growth. Make sure you find one with both.
Business #1: Buyer paid $400k for an ecom business. High margins, bad marketing. Paid about 4x cash flow. Put 100% of his energy on social media growth marketing. Kept going and testing until he had the formula.
Key ingredients there: low purchase price, proven useful product, Hugh margins, poor marketing. The buyer brought the hustle and creativity to scale through social media marketing. It wasn’t a passion product for him, but he liked the market.
Business #2: Buyer had a hobby that he was passionate about. Found a membership program that he loved run by a husband and wife team. Cold outreach to them: “would you ever consider selling your business for the right price?”
Similar to first one, his special sauce was scaling social media marketing and improving conversion. This was a subscription membership - low cost high utility and in a niche market.
Paid $800k plus a bit of seller financing. Again 4x cash flow approx. He 10x’ed the customer base in a few years. As @RyanBegelman says, there are riches in niches.
So why do so many searches fail? In my view, one huge problem is they overindex on consistency of profits and underindex on growth potential and strategy. As a result, investors don’t get that excited even when they do find a deal. Boring is good. Boring and scalable is better.
Another problem is they don’t solve for financing. Some businesses are easy to finance, some are hard. You want to talk to lenders early and often. They are your best sources of intel on how much debt you can access and at what cost.
So I often advise searchers to look for smaller (SBA fundable) opportunities as well the bigger $10-$20 million deals in the traditional sweet spot. You own more of the business and often have more unrealized growth.

More from Business

I love Twitter.

It’s truly the Town Square of the Internet.

But finding the diamond in the rough voices can be tough.

Here are 20 of my favorite people to follow:

1. Alex Lieberman - @businessbarista

Alex writes extensively about the Founder journey.

The cool part is he’s lived everything he talks about - starting from $0 and selling for $75M with hardly any outside capital raised.

My favorite piece:


2. Ryan Breslow - @ryantakesoff

Ryan is a Top 1% founder.

This guy is a machine - he’s built 2 unicorns before the age of 27.

Ryan spells out lessons on fundraising, operating and scaling.

My favorite piece:


3. Jesse Pujji - @jspujji

Jesse is who I think of when I think “bootstrapping.”

He bootstrapped his company to an 8-figure exit and now shares stories about other awesome bootstrappers.

He’s also got great insight into all things growth marketing:


4. Post Market - @Post_Market

Post puts out some of the most thoughtful investment insights on this platform.

It’s refreshing because Post cuts through the hype and goes deep into the business model.

Idk who he/she/it is, but the insights are 💣.

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First update to https://t.co/lDdqjtKTZL since the challenge ended – Medium links!! Go add your Medium profile now 👀📝 (thanks @diannamallen for the suggestion 😁)


Just added Telegram links to
https://t.co/lDdqjtKTZL too! Now you can provide a nice easy way for people to message you :)


Less than 1 hour since I started adding stuff to https://t.co/lDdqjtKTZL again, and profile pages are now responsive!!! 🥳 Check it out -> https://t.co/fVkEL4fu0L


Accounts page is now also responsive!! 📱✨


💪 I managed to make the whole site responsive in about an hour. On my roadmap I had it down as 4-5 hours!!! 🤘🤠🤘
This is a pretty valiant attempt to defend the "Feminist Glaciology" article, which says conventional wisdom is wrong, and this is a solid piece of scholarship. I'll beg to differ, because I think Jeffery, here, is confusing scholarship with "saying things that seem right".


The article is, at heart, deeply weird, even essentialist. Here, for example, is the claim that proposing climate engineering is a "man" thing. Also a "man" thing: attempting to get distance from a topic, approaching it in a disinterested fashion.


Also a "man" thing—physical courage. (I guess, not quite: physical courage "co-constitutes" masculinist glaciology along with nationalism and colonialism.)


There's criticism of a New York Times article that talks about glaciology adventures, which makes a similar point.


At the heart of this chunk is the claim that glaciology excludes women because of a narrative of scientific objectivity and physical adventure. This is a strong claim! It's not enough to say, hey, sure, sounds good. Is it true?
And here they are...

THE WINNERS OF THE 24 HOUR STARTUP CHALLENGE

Remember, this money is just fun. If you launched a product (or even attempted a launch) - you did something worth MUCH more than $1,000.

#24hrstartup

The winners 👇

#10

Lattes For Change - Skip a latte and save a life.

https://t.co/M75RAirZzs

@frantzfries built a platform where you can see how skipping your morning latte could do for the world.

A great product for a great cause.

Congrats Chris on winning $250!


#9

Instaland - Create amazing landing pages for your followers.

https://t.co/5KkveJTAsy

A team project! @bpmct and @BaileyPumfleet built a tool for social media influencers to create simple "swipe up" landing pages for followers.

Really impressive for 24 hours. Congrats!


#8

SayHenlo - Chat without distractions

https://t.co/og0B7gmkW6

Built by @DaltonEdwards, it's a platform for combatting conversation overload. This product was also coded exclusively from an iPad 😲

Dalton is a beast. I'm so excited he placed in the top 10.


#7

CoderStory - Learn to code from developers across the globe!

https://t.co/86Ay6nF4AY

Built by @jesswallaceuk, the project is focused on highlighting the experience of developers and people learning to code.

I wish this existed when I learned to code! Congrats on $250!!