11 controversial lessons I learned from my father on running a small business.

While these lessons are not the gold standard.
At times I've seen these to be true.

A Thread.⤵️

1. If you're going to run a business start from the bottom and work your way up.

Knowing how everything works from the bottom up is key to managing properly.

Or in his words, no one can bullshit you when you know what it takes..
2. If you want something done right you have to do it yourself.

Obviously you can't do everything yourself. You have to be in charge of following up constantly to make sure it gets done, and done right.
3. Don't buy anything you can't pay for.

Taking out loans is okay if the work is there to pay it back. The last thing you want is for work to slow down and you'll be stuck with a lease bill.
4. There are three stories. Your story, their story, and the truth somewhere in the middle.

When disputes and rumors start going around. Get all parties involved together to narrow down the truth.
5. If you make them your friends, they're going to fuck you every time.

Take care of your employees, but don't mix business with pleasure. If you get too friendly your employee becomes a great friend, not only will emotions get in the way. But they will try to get over on you.
6. Everyone is replaceable.

Obviously the cost to hire and train a new employee is far more than paying a good employee a little more. But you can't have your employees thinking you need them more than they need you.
7. Reinvest back into your business.

Six figures a year and vacations are nice. But those sort of things are short-lived if you don't have a company anymore.
Reinvest to keep your equipment nice and maintenance-free.
8. Keep your overhead low.

When your company is small or just starting out, keep unnecessary expenses out.
Surr a brand new vehicle or a fancy office building is nice. But is it necessary?
9. Don't get too big too fast.

Keep in mind we are talkin about a small bootstrapped business. Grown from the ground up.
Getting too big too fast will cause you to lose control of the day-to-day operations. This causes work quality to go down and cost to go up.
10. Take care of your employees and they will take care of you.

Separate yourself from the competition by giving out bonuses and incentives. But remember once you start doing this you set a precedent. They will expect it every time.
11. There can only be one boss.

My father started his business with a partner, and they had different ways of doing things.
People would ask him, why are you doing it his way?
He would say there can only be one boss. When he retires I'll do it my way.
I hope you enjoyed this thread. If you haven gotten any value out of it please

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More from Business

A solo media founder like Rogan or Mr Beast can make as much money as a strong tech founder, with significantly less managerial stress.

Tech created this ecosystem but there’s a historical cultural bias in tech towards media as unprofitable. That changed a long time ago.

Many more angels that invest in people will invest in media founders. Many traditional media people will *become* media founders.

But not necessarily big companies. Just solo individuals or small groups doing content, like Notch doing Minecraft. Because media scales like code.

Increasingly feeling like “keeping the team size as small as possible, even to one person” is the unarticulated key to making media profitable.

Substack and all the creator tools are just the start of this ecosystem.


The process of converting social influencers into media founders (a trend that has been going on for 10+ years at this point) will be increasingly streamlined.

V1 is link-in-bio, Substack, and sponcon.

V2 likely involves more angels & tokenization a la @tryrollhq. What else?

Why lack of awareness? Influencer monetization numbers are not as public as tech numbers.

There isn’t a TechCrunch & CrunchBase for media founders, chronicling the valuations of influencers.

But that’d be quite valuable. If you are interested in doing this, please DM with demo.

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