How most water purifying companies are misleading you with their cheap marketing tactics?

What is the truth about mineral water?

An eye-opening thread🧵:

Water is important and is one of the essential elements of human existence.

Although in the modern era misuse of water bodies and industrial development have polluted the water.

As a result, installing a water purifier has become a necessity rather than a luxury.
But with so many options available in the market with every brand claiming their technology to be the best, it becomes really hard to choose a water purifier.

👉Let's briefly discuss the water purification technologies available in the Indian market:
1. REVERSE OSMOSIS (RO)

For most people, water purifier means RO.

It is a powerful technology which can purify the most contaminated, even salty water in just one go.

In RO system, water passes through a semi-permeable membrane of pore diameter 0.0001 micron.
This allows only water to pass through it.

This minute filtration removes 90% of impurities, heavy metals, microorganisms and minerals.

After this, what you get is pure, sweet, transparent and demineralisef water.
2. NANO FILTRATION (NF)

NF and RO technologies work on similar principle, the only difference being pore size.

In NF the pore diameter is 0.001 microns.

It removes heavy metals, turbidity and chemicals but unlike RO, it doesn't change the mineral content of the water.
3. ULTRA FILTRATION (UF)

This technology filters water without the use of electricity.

In this, the water passes through a hollow fiber membrane with a pore size of 0.01 microns.

This also removes impurities without changing the mineral content of the water.
UF is much cheaper but its downside is that it can't be used for very hard water.

4. UV CHAMBER

The above three technologies can remove the solid and chemical impurities but may not be able to kill the tiny microorganisms.
This is why water purifiers are recommended to use with UV chambers.

👉How to determine which technology is best for you?

All you need is a TDS METER.

TDS stands for Total Dissolved Solids which is the measure of dissolved minerals, salts, metals anf impurities in the water.
As TDS also includes the naturally occurring minerals in water like calcium, phosphorus, potassium, so, lower the TDS, better the water is not true as most people think.

According to Bureau of Indian Standards (BIS), water with TDS upto 500 is safe for human consumption.
Ideal range of TDS lies between 100 to 300.

TDS between 300 to 500 is acceptable but TDS less than 100 is not ideal as it is devoid of most minerals.

Packaged water, which is said to be mineral water has a very low TDS.
Bisleri, TDS = 74, not bad
Kinley, TDS = 24, bad
Aquafina, TDS = 7, very bad

This is because most companies are giving it sweet, demineralized RO water because RO technology purifies hardest of waters.

Companies have to setup just 1 plant and they are ready to roll.
They don't care about the minerals in water.

RO is a phenomenal technology but was actually developed mainly for marines so that they can readily purify salt water and drink it.

RO was meant for survival not for everyday home consumption.
But most companies are just making money by creating a false fear among the people, a pure case of CAPITALISM.

Some companies actually sell mineral water like:

Qua, TDS = 180, good, Rs. 100
Himalaya, TDS = 237, very good, Rs. 59
Bisleri Vedika, TDS = 181, good, Rs.60
but at pocket ripping prices.

Once you have a TDS meter which you can buy easily for about Rs. 120 to Rs. 180, check the TDS of your tap water.
If you use RO technology, you will surely lose out on minerals but you have no choice due to poor water quality.

You can add minerals to this water to some extent by storing the RO water in clay pots or copper jugs.
Clay and copper have tendency to dissociate their minerals into the water retained in it.

👉How big companies are making money out of people's ignorance using cheap marketing tactics, 5 instances:
1. Some companies claim to provide you the purest water by giving you technologies like RO, UF and NF all in one purifier.

This is a joke.

Once the water is passed through a strainer with smaller holes, what is the use of straining it again with a strainer with bigger holes.
2. Another marketing gimmick is TDS Controller.

TDS controller is nothing just a bypass valve (worth Rs. 50) which mixes a small amount of tap water with RO purified water to increase its TDS value.

What is even the point of doing this!
3. Aluminum UV chambers

To earn profits and to win the competition by delivering water purifier at cheapest possible price, many companies have started to make UV chambers made from Aluminum and not food grade stainless steel.
The problem with aluminum is that it releases aluminum oxides which are known to damage the brain.

Also, UV chamber must be placed horizontally to kill the bacteria and viruses more effectively.
4. Another marketing gimmick is '7 stage or 14 stage filter process'.

More filters doesn't mean more pure water.

No matter how hard or impure the water is, it doesn't require mare than 4 chambers:

•sediment filter
•carbon filter
•membrane
•UV chamber
5. 'Alkaline cartridges' is another buzzword.

RO water is slightly acidic, to curb this companies came up with the idea of alkaline cartridges which change the pH of water chemically which can be even more harmful for the human body.
Now you know the real game behind the enticing markets of water purifiers and how these companies are ripping packets out of common man's fear and innocence.

I saw this video on YouTube by @FitTuber and felt like sharing with you all.
For more such threads in future, follow me at @_GurmanKaur.

Retweet the 1st tweet to spread this awareness.🔄

Feedback will be highly appreciated.

Stay healthy, stay safe.❤

Until next time, byebye!👋

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#ஆதித்தியஹ்ருதயம் ஸ்தோத்திரம்
இது சூரிய குலத்தில் உதித்த இராமபிரானுக்கு தமிழ் முனிவர் அகத்தியர் உபதேசித்ததாக வால்மீகி இராமாயணத்தில் வருகிறது. ஆதித்ய ஹ்ருதயத்தைத் தினமும் ஓதினால் பெரும் பயன் பெறலாம் என மகான்களும் ஞானிகளும் காலம் காலமாகக் கூறி வருகின்றனர். ராம-ராவண யுத்தத்தை


தேவர்களுடன் சேர்ந்து பார்க்க வந்திருந்த அகத்தியர், அப்போது போரினால் களைத்து, கவலையுடன் காணப்பட்ட ராமபிரானை அணுகி, மனிதர்களிலேயே சிறந்தவனான ராமா போரில் எந்த மந்திரத்தைப் பாராயணம் செய்தால் எல்லா பகைவர்களையும் வெல்ல முடியுமோ அந்த ரகசிய மந்திரத்தை, வேதத்தில் சொல்லப்பட்டுள்ளதை உனக்கு

நான் உபதேசிக்கிறேன், கேள் என்று கூறி உபதேசித்தார். முதல் இரு சுலோகங்கள் சூழ்நிலையை விவரிக்கின்றன. மூன்றாவது சுலோகம் அகத்தியர் இராமபிரானை விளித்துக் கூறுவதாக அமைந்திருக்கிறது. நான்காவது சுலோகம் முதல் முப்பதாம் சுலோகம் வரை ஆதித்ய ஹ்ருதயம் என்னும் நூல். முப்பத்தி ஒன்றாம் சுலோகம்

இந்தத் துதியால் மகிழ்ந்த சூரியன் இராமனை வாழ்த்துவதைக் கூறுவதாக அமைந்திருக்கிறது.
ஐந்தாவது ஸ்லோகம்:
ஸர்வ மங்கள் மாங்கல்யம் ஸர்வ பாப ப்ரநாசனம்
சிந்தா சோக ப்ரசமனம் ஆயுர் வர்த்தனம் உத்தமம்
பொருள்: இந்த அதித்ய ஹ்ருதயம் என்ற துதி மங்களங்களில் சிறந்தது, பாவங்களையும் கவலைகளையும்


குழப்பங்களையும் நீக்குவது, வாழ்நாளை நீட்டிப்பது, மிகவும் சிறந்தது. இதயத்தில் வசிக்கும் பகவானுடைய அனுக்ரகத்தை அளிப்பதாகும்.
முழு ஸ்லோக லிங்க் பொருளுடன் இங்கே உள்ளது
https://t.co/Q3qm1TfPmk
சூரியன் உலக இயக்கத்திற்கு மிக முக்கியமானவர். சூரிய சக்தியால்தான் ஜீவராசிகள், பயிர்கள்

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