I read every annual letter Jeff Bezos published at Amazon.

It's a masterclass on strategy & leadership.

11 critical insights from a legendary leader:

1/ Move Fast

Bezos understood the importance of moving quickly.

Especially as Amazon grew.

To survive as a large company, you have to move at the pace of a startup.

If not, you'll die.
2/ Don't Sweat Reversible Decisions

Some problems require long thought and deliberation.

But many don't.

If a decision is easily reversible, Bezos thought they should be made quickly by "high judgement individuals or small groups."
3/ Stay Terrified... Of Your Customers

In the 1998 letter, Bezos remarked that it was Amazon's customers and not competition that should be feared.

He understood that Amazon was providing a service.

Amazon to this day has unmatched service to their customers.
4/ Focus On Inputs

Amazon constantly focused on things that they had input on.

-# of products available
-# of items available for Prime shipping

The focus on the inputs (what Amazon could control) led to the outputs Wall Street looked for.
5/ Long Term Mindset

In the 1st letter on the 1st page, long term mindset is mentioned.

It would remain a theme throughout and something the company stuck to.

Even forgoing profitability to invest back into the company for long term results.
6/ Plant Seeds and Wait

Many companies have shiny new object syndrome.

Amazon isn't different.

But they knew for seeds to grow, it took patience.

Amazon fulfillment center and AWS were both started as seed projects at Amazon.
7/ Talent Is King

The 3 questions before making a hiring decision for an employee at Amazon:

-Will you admire this person?

-Will this person raise the average level of effectiveness of the group they’re entering?

-Along what dimension might this person be a superstar?
8/ Be Customer Centric

In the early days, many vendors wondered why Amazon would allow customers to publish negative reviews.

Simply, Amazon knew it would improve the customer experience.

Better products would ultimately end up in the customers hands.
9/ Ownership MentalityBe

Bezos knew that if he wanted the company to focus on long-term results, ownership mentality was key.

Autonomy is given at Amazon to ensure that employees feel some sense of ownership.

It is the only way to remove the bias of short term results.
10/ In Lean Times, Build A Cash Moat

May be relevant very soon as fears raise around the risk of recession.

Amazon was able to weather the dot com bubble by building cash reserves.

A tight cash conversion cycle was critical in 2000 & 2001.
11/ Wandering is a Counterbalance to Efficiency

Many businesses are great at executing set plans.

But that is not where innovation is sparked.

Ideas are sparked by wanderers.

Amazon aimed to be a see-saw with wandering on one end and efficiency on the other.
I highly recommend reading the Amazon letters.

You can find them on Google and total there are only about 80 pages.

I'm currently reading Berkshire and that's around 900 pages.
TL;DR

1/ Move Fast
2/ Don't Sweat Reversible Decisions
3/ Stay Terrified of Customers
4/ Focus On Inputs
5/ Long-Term Mindset
6/ Plant Seeds & Wait
7/ Talent Is King
8/ Be Customer Centric
9/ Owner's Mentality
10/ Build A Cash Moat
11/ Wander but Be Efficient
If you enjoyed this thread, I'd appreciate a RT so others may find it as well.

And give me a follow @chrisxmunn if you deem me worthy of blabbering my insights onto your timeline! https://t.co/fVfhozHnBC

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॥ॐ॥
अस्य श्री गायत्री ध्यान श्लोक:
(gAyatri dhyAna shlOka)
• This shloka to meditate personified form of वेदमाता गायत्री was given by Bhagwaan Brahma to Sage yAgnavalkya (याज्ञवल्क्य).

• 14th shloka of गायत्री कवचम् which is taken from वशिष्ठ संहिता, goes as follows..


• मुक्ता-विद्रुम-हेम-नील धवलच्छायैर्मुखस्त्रीक्षणै:।
muktA vidruma hEma nIla dhavalachhAyaiH mukhaistrlkShaNaiH.

• युक्तामिन्दुकला-निबद्धमुकुटां तत्वार्थवर्णात्मिकाम्॥
yuktAmindukalA nibaddha makutAm tatvArtha varNAtmikam.

• गायत्रीं वरदाभयाङ्कुश कशां शुभ्रं कपालं गदाम्।
gAyatrIm vardAbhayANkusha kashAm shubhram kapAlam gadAm.

• शंखं चक्रमथारविन्दयुगलं हस्तैर्वहन्ती भजै॥
shankham chakramathArvinda yugalam hastairvahantIm bhajE.

This shloka describes the form of वेदमाता गायत्री.

• It says, "She has five faces which shine with the colours of a Pearl 'मुक्ता', Coral 'विद्रुम', Gold 'हेम्', Sapphire 'नील्', & a Diamond 'धवलम्'.

• These five faces are symbolic of the five primordial elements called पञ्चमहाभूत:' which makes up the entire existence.

• These are the elements of SPACE, FIRE, WIND, EARTH & WATER.

• All these five faces shine with three eyes 'त्रिक्षणै:'.