Has this ever happened to you:
1. Someone gives you a gift or does you a favor
2. You feel the NEED to return it or you feel guilty.
That's the Reciprocation influence weapon...
But how do we use it in marketing/sales?
2/14
How To Use the 6 𝐏𝐬𝐲𝐜𝐡𝐨𝐥𝐨𝐠𝐢𝐜𝐚𝐥 𝐖𝐞𝐚𝐩𝐨𝐧𝐬 𝐨𝐟 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞 in your marketing👇
Here's a Summary of:
Influence: The Psychology of Persuasion - By Robert Cialdini
- / Thread / -
Has this ever happened to you:
1. Someone gives you a gift or does you a favor
2. You feel the NEED to return it or you feel guilty.
That's the Reciprocation influence weapon...
But how do we use it in marketing/sales?
2/14
Tip: Nowadays "free guides" are everywhere and it's less effective (for this particular weapon)
This weapon is better for selling services online... (See next reply)
3/14
How to use Reciprocity: Do them a small favor/give them a small gift.
Maybe fixing a small issue with their website, etc.
Now they are more likely to return that favor: Buying your service
4/14
This weapon exploits that humans love to be consistent.
Even if we're wrong
We often stick to beliefs because we don't want to look like we were wrong.
So if you get someone to commit to your brand you are more likely to keep them.
5/14
Combine with a good product & you keep them loyal
2: Get the customer to repeatedly say yes before closing. You're exploiting that they want to be consistent.
2 works better on phone/in person than in written copy
6
We are all sheep to a certain extent.
If we see everyone else is enjoying/getting results from something - we want to do the same.
Use this in your marketing by showing off others have success/fun with it.
7/14
> Give out your product for free to influencers
> Include testimonials/reviews in your sales pages
> Create hashtag campaigns (if you have the resources)
8/14
We buy from people we like.
It's the reason why many casinos & clubs try to hire attractive women — if they want to appeal to men
Men are more likely to spend/agree to upsells if an attractive woman is offering it.
But that's not the only way...
9/14
- Humour
- Honesty
- Similarity
- Giving compliments
Not mentioned in the book: Info/value - I believe that can make people like you
Think about: How can you make people like your brand?
10/14
We follow orders from authorities
The police stop you and ask for information on what you're doing.
You will probably give it to them.
Some random guy does the same?
Probably not.
11/14
Become a well-known authority in your niche.
- Social proof also helps for this.
- Build a reputation for helping people
- Showcase expertise by delivering (and showing) results
12/14
Nobody wants to miss out.
This rule is simple: Create offers that are limited to quantities/time periods
Doing this will:
1. Make people not want to miss out on the offer
2. Increase your offers perceived value as the price goes up after/becomes unavailable
13
I hope you have enjoyed this thread.
The weapons were taken from the book "Influence - The Psychology of Persuasion"
For more Marketing Psychology threads follow me here:
@_sampoyan
And don't forget to RT to help someone sell more 🔥
14/14 https://t.co/qf52rFht52
How To Use the 6 \U0001d40f\U0001d42c\U0001d432\U0001d41c\U0001d421\U0001d428\U0001d425\U0001d428\U0001d420\U0001d422\U0001d41c\U0001d41a\U0001d425 \U0001d416\U0001d41e\U0001d41a\U0001d429\U0001d428\U0001d427\U0001d42c \U0001d428\U0001d41f \U0001d408\U0001d427\U0001d41f\U0001d425\U0001d42e\U0001d41e\U0001d427\U0001d41c\U0001d41e in your marketing\U0001f447
— Sam \u270d (@_sampoyan) March 20, 2022
Here's a Summary of:
Influence: The Psychology of Persuasion - By Robert Cialdini
- / Thread / - pic.twitter.com/Fym11Qii1o
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Those who exited at 1500 needed money. They can always come back near 969. Those who exited at 230 also needed money. They can come back near 95.
Those who sold L @ 660 can always come back at 360. Those who sold S last week can be back @ 301
Those who exited at 1500 needed money. They can always come back near 969. Those who exited at 230 also needed money. They can come back near 95.
Those who sold L @ 660 can always come back at 360. Those who sold S last week can be back @ 301
Sir, Log yahan.. 13 days patience nhi rakh sakte aur aap 2013 ki baat kar rahe ho. Even Aap Ready made portfolio banakar bhi de do to bhi wo 1 month me hi EXIT kar denge \U0001f602
— BhavinKhengarSuratGujarat (@IntradayWithBRK) September 19, 2021
Neuland 2700 se 1500 & Sequent 330 to 230 kya huwa.. 99% retailers/investors twitter par charcha n EXIT\U0001f602
1/12
RT-PCR corona (test) scam
Symptomatic people are tested for one and only one respiratory virus. This means that other acute respiratory infections are reclassified as
2/12
It is tested exquisitely with a hypersensitive non-specific RT-PCR test / Ct >35 (>30 is nonsense, >35 is madness), without considering Ct and clinical context. This means that more acute respiratory infections are reclassified as
3/12
The Drosten RT-PCR test is fabricated in a way that each country and laboratory perform it differently at too high Ct and that the high rate of false positives increases massively due to cross-reaction with other (corona) viruses in the "flu
4/12
Even asymptomatic, previously called healthy, people are tested (en masse) in this way, although there is no epidemiologically relevant asymptomatic transmission. This means that even healthy people are declared as COVID
5/12
Deaths within 28 days after a positive RT-PCR test from whatever cause are designated as deaths WITH COVID. This means that other causes of death are reclassified as
RT-PCR corona (test) scam
Symptomatic people are tested for one and only one respiratory virus. This means that other acute respiratory infections are reclassified as
4/10
— Dr. Thomas Binder, MD (@Thomas_Binder) October 22, 2020
...indication, first of all that testing for a (single) respiratory virus is done outside of surveillance systems or need for specific therapy, but even so the lack of consideration of Ct, symptoms and clinical findings when interpreting its result. https://t.co/gHH6kwRdZG
2/12
It is tested exquisitely with a hypersensitive non-specific RT-PCR test / Ct >35 (>30 is nonsense, >35 is madness), without considering Ct and clinical context. This means that more acute respiratory infections are reclassified as
6/10
— Dr. Thomas Binder, MD (@Thomas_Binder) October 22, 2020
The neither validated nor standardised hypersensitive RT-PCR test / Ct 35-45 for SARS-CoV-2 is abused to mislabel (also) other diseases, especially influenza, as COVID-19.https://t.co/AkFIfTCTkS
3/12
The Drosten RT-PCR test is fabricated in a way that each country and laboratory perform it differently at too high Ct and that the high rate of false positives increases massively due to cross-reaction with other (corona) viruses in the "flu
External peer review of the RTPCR test to detect SARS-CoV-2 reveals 10 major scientific flaws at the molecular and methodological level: consequences for false positive results.https://t.co/mbNY8bdw1p pic.twitter.com/OQBD4grMth
— Dr. Thomas Binder, MD (@Thomas_Binder) November 29, 2020
4/12
Even asymptomatic, previously called healthy, people are tested (en masse) in this way, although there is no epidemiologically relevant asymptomatic transmission. This means that even healthy people are declared as COVID
Thread web\u2b06\ufe0f\u2b07\ufe0f
— Dr. Thomas Binder, MD (@Thomas_Binder) December 16, 2020
The fabrication of the "asymptomatic (super) spreader" is the coronation of the total nons(ci)ense in the belief system of #CoronasWitnesses.
Asymptomatic transmission 0.7%; 95% CI 0%-4.9% - could well be 0%!https://t.co/VeZTzxXfvT
5/12
Deaths within 28 days after a positive RT-PCR test from whatever cause are designated as deaths WITH COVID. This means that other causes of death are reclassified as
8/8
— Dr. Thomas Binder, MD (@Thomas_Binder) March 24, 2020
By the way, who the f*** created this obviously (almost) worldwide definition of #CoronaDeath?
This is not only medical malpractice, this is utterly insane!https://t.co/FFsTx4L2mw
