9 Powerful Lessons From the Book “The Art of War”

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1. Choose your battles✅

"He will win who knows when to fight and when not to fight."

If you have multiple habits you want to build, you should start with the habits that are easiest to start, rather than completely trying to change your life all at once.

2. Timing is essential✅

The quality of decision is like the well-timed swoop of a falcon which enables it to strike and destroy its victim.

Good timing means that while u do not hesitate to execute when the time is right, u don't rush in either unless the conditions favor it.

3. Know Yourself/Enemy ✅

Know your enemies and know yourself and you will not be imperiled in a hundred battles; do not know your enemies but know yourself and you will win one and lose one; do not know your enemies nor yourself and you will be imperiled in every single battle.

4. Have a unique plan✅

"All warfare is based on deception."

It is well-known that it is essential to differentiate your strategy in order to come out on top.

10 Visuals That Will Transform Your Mind

1. Express Gratitude

2. Read to Elevate your brain

3. Create habits to stay motivated

4. Practice meditation

5. When you do what you love

How To Use the 6 𝐏𝐬𝐲𝐜𝐡𝐨𝐥𝐨𝐠𝐢𝐜𝐚𝐥 𝐖𝐞𝐚𝐩𝐨𝐧𝐬 𝐨𝐟 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞 in your marketing👇

Here's a Summary of:

Influence: The Psychology of Persuasion - By Robert Cialdini

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1. Reciprocation

Has this ever happened to you:

1. Someone gives you a gift or does you a favor
2. You feel the NEED to return it or you feel guilty.

That's the Reciprocation influence weapon...

But how do we use it in marketing/sales?

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Simply do your customers a favor or give them a free gift.

Tip: Nowadays "free guides" are everywhere and it's less effective (for this particular weapon)

This weapon is better for selling services online... (See next reply)

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Imagine: You want to sell a high-cost service to someone & are messaging them.

How to use Reciprocity: Do them a small favor/give them a small gift.

Maybe fixing a small issue with their website, etc.

Now they are more likely to return that favor: Buying your service

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2. Commitment and Consistency

This weapon exploits that humans love to be consistent.

Even if we're wrong

We often stick to beliefs because we don't want to look like we were wrong.

So if you get someone to commit to your brand you are more likely to keep them.

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Psychology Of Manipulation You Should Know.

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1. Choice of meeting location.

- You might be asked to meet in a place he/she has more more dominance and control.

- It makes them feels ownership and familiarity and where you lack them.

- Avoid getting caught in this trick, choose a place that is neutral, new to both of you.

2. Pushes you to speak first.

- By speaking first, you establish your baseline and they vigilantly look for your Weaknesses.

- They ask you probing questions to understand your thoughts better

- Dont overtalk, ask questions in return to understand the opposite person's stance

3. Manipulation of Facts.

- Lying/Excuse-making/Being two-faced/Blaming the victim/withholding of key information/Exaggeration/ One-sided bias of issue

- Dont fall for lies or feel bad for when someone starts blaming. They might be trying to manipulate you

4. "intellectual bullying"- showing off expertise and knowledge.

- They take advantage of you by imposing alleged facts, statistics, and other data you may know little about

- Dont lose your stance. If it is a pre-planned meeting, do your homework to have better knowledge.

If you lack motivation to do most things or no longer enjoy the simple things in life:

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You must get gremlins off the pain side of your pleasure‐pain seesaw by doing one of two things:

➡️ PURSUE PAIN or ABSTAIN

#DopamineNation Part one:
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PURSUE PAIN
#AnnaLembke says, “Pressing on the pain side of the balance can lead to its opposite —pleasure.
Unlike pressing on the pleasure side, the dopamine that comes from pain is indirect and potentially more enduring.” 3/7

When you explore the following methods to pursue intermittent pain, you startle the gremlins camping out on the pain side of the pleasure‐pain seesaw and get them to jump over to the pleasure side:
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1.Turn down the temperature on the gremlins by plunging your body into an ice bath or enduring a cold shower for several minutes

The initial shock you experience will be followed by a gradual 200% rise in dopamine(equivalent to the dopamine rise one gets by snorting cocaine,
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10 TOP Lessons From the Book “Think Again”

📗Book Review

1• Achieve confident humility

✅that sweet spot of confidence where you’re confident of attaining a goal in the future, but are humble about your existing tools/methods.

2• Embrace mistakes,

💯Such that errors and mistakes become a helpful part of your learning and discovery process.

3• Leverage constructive conflict,

👉Whereby you seek out constructive conflict and invite others to challenge your thinking.

4• Keep rethinking your future,

✅where you avoid identity foreclosure, use regular “life checkups” to adjust your path, and find happiness without actively seeking it.

What’s a book that’s worth rereading every year?