BC ALL
Saved by @mubarak_aq_

"Talking to customers is a superpower."

But nobody actually teaches how to do it.

The Mom Test by @robfitz is a priceless guide for how to talk to (and actually learn from!) customers.

Here's the blueprint to take to your next interview:

 First rule of thumb: customer conversations are bad by default.

It's your job to fix them.
Use The Mom Test to make customer interviews better.

The Mom Test is a set of simple rules for crafting good questions that even your mom can't lie to you about.
For customer conversations to really matter, you need to ask questions that matter.

You need to search out the world-rocking scary questions you've been unintentionally shrinking from.
More specifically, make sure every meeting counts by planning your list of 3 big questions.
During each conversation, watch out for three types of bad data:
• Compliments
• Fluff (generics, hypothetical, and the future)
• Ideas
Once you notice bad data, get back on track by:
• deflecting compliments
• anchoring fluff
• digging beneath ideas
Another pitfall to avoid: zooming in too fast.

A great way to miss the important questions is by obsessing over ultimately unimportant nuances.
Keep it casual during your conversations.

Learning about a customer and their problems works better as a quick and casual chat than a long, formal meeting.
Who should you be talking to?

Good customer segments are a who-where pair.
Still not sure where to find your customers?

Keep slicing your segment into smaller pieces until you do.
But where do these conversations and meetings come from?

What if you don't already know folks?

Hustle for cold conversations to beget warm ones.
Once you've found someone to talk to, set up the meeting with:

• Vision
• Framing
• Weakness
• Pedestal
• Ask
Once the meeting starts, you have to grab the reins.
How many meetings do you need?

Under perfect circumstances, you might only need 3-5.

More typically, the answer probably lies closer to 10.
Once you've learned the facts of your industry and customers, start pushing for advancement and commitments to separate dead leads from real customers.
Even if you do everything else right, you can get bad results without the right process wrapped around your conversations.

Don’t neglect prep, note taking, and review.
Final word: don't overthink it.

Get out and use this information!

Don't spend a week prepping for meetings; spend an hour and then go talk to people.

Anything more is stalling.
If you enjoyed these tips:

1. Follow me @GoodStrategyHQ for more threads on strategy for resource constrained businesses

2. Quote tweet the top tweet with one takeaway you're going to use immediately

3. Read about what this account is about. https://t.co/Xu41d2QuBm
Big thanks to @robfitz for The Mom Test.

If you made it this far, you should definitely buy the book.

The above is a great summary, but it's hard compress a book like The Mom Test without losing lots of important bits.

It's just so dense with actionable stuff.

More from All

\u0b85\u0bb8\u0bcd\u0ba4\u0bbf\u0ba9\u0bbe\u0baa\u0bc1\u0bb0\u0ba4\u0bcd\u0ba4\u0bc1 \u0b85\u0bb0\u0b9a\u0bbf\U0001f478
அஸ்தினாபுரத்து அரசி👸...
@SivaRoobini555
#தினம்_ஒரு_திருவாசகம்
தொல்லை இரும்பிறவிச் சூழும் தளை நீக்கி
அல்லல் அறுத்து ஆனந்தம் ஆக்கியதே – எல்லை
மருவா நெறியளிக்கும் வாதவூர் எங்கோன்
திருவாசகம் என்னும் தேன்

பொருள்:
1.எப்போது ஆரம்பித்தது என அறியப்படமுடியாத தொலை காலமாக (தொல்லை)

2. இருந்து வரும் (இரும்)


3.பிறவிப் பயணத்திலே ஆழ்த்துகின்ற (பிறவி சூழும்)

4.அறியாமையாகிய இடரை (தளை)

5.அகற்றி (நீக்கி),

6.அதன் விளைவால் சுகதுக்கமெனும் துயரங்கள் விலக (அல்லல் அறுத்து),

7.முழுநிறைவாய்த் தன்னுளே இறைவனை உணர்த்துவதே (ஆனந்த மாக்கியதே),

8.பிறந்து இறக்கும் காலவெளிகளில் (எல்லை)

9.பிணைக்காமல் (மருவா)

10.காக்கும் மெய்யறிவினைத் தருகின்ற (நெறியளிக்கும்),

11.என் தலைவனான மாணிக்க வாசகரின் (வாதவூரெங்கோன்)

12.திருவாசகம் எனும் தேன் (திருவா சகமென்னுந் தேன்)

முதல்வரி: பிறவி என்பது முன்வினை விதையால் முளைப்பதோர் பெருமரம். அந்த ‘முன்வினை’ எங்கு ஆரம்பித்தது எனச் சொல்ல இயலாது. ஆனால் ‘அறியாமை’ ஒன்றே ஆசைக்கும்,, அச்சத்துக்கும் காரணம் என்பதால், அவையே வினைகளை விளைவிப்பன என்பதால், தொடர்ந்து வரும் பிறவிகளுக்கு, ‘அறியாமையே’ காரணம்

அறியாமைக்கு ஆரம்பம் கிடையாது. நமக்கு ஒரு பொருளைப் பற்றிய அறிவு எப்போதிருந்து இல்லை? அதைச் சொல்ல முடியாது. அதனாலேதான் முதலடியில், ஆரம்பமில்லாத அஞ்ஞானத்தை பிறவிகளுக்குக் காரணமாகச் சொல்லியது. ஆனால் அறியாமை, அறிவின் எழுச்சியால், அப்போதே முடிந்து விடும்.
ALL
\U0001f1ee\U0001f1f3
🇮🇳
@Aamani_03
॥ॐ॥
अस्य श्री गायत्री ध्यान श्लोक:
(gAyatri dhyAna shlOka)
• This shloka to meditate personified form of वेदमाता गायत्री was given by Bhagwaan Brahma to Sage yAgnavalkya (याज्ञवल्क्य).

• 14th shloka of गायत्री कवचम् which is taken from वशिष्ठ संहिता, goes as follows..


• मुक्ता-विद्रुम-हेम-नील धवलच्छायैर्मुखस्त्रीक्षणै:।
muktA vidruma hEma nIla dhavalachhAyaiH mukhaistrlkShaNaiH.

• युक्तामिन्दुकला-निबद्धमुकुटां तत्वार्थवर्णात्मिकाम्॥
yuktAmindukalA nibaddha makutAm tatvArtha varNAtmikam.

• गायत्रीं वरदाभयाङ्कुश कशां शुभ्रं कपालं गदाम्।
gAyatrIm vardAbhayANkusha kashAm shubhram kapAlam gadAm.

• शंखं चक्रमथारविन्दयुगलं हस्तैर्वहन्ती भजै॥
shankham chakramathArvinda yugalam hastairvahantIm bhajE.

This shloka describes the form of वेदमाता गायत्री.

• It says, "She has five faces which shine with the colours of a Pearl 'मुक्ता', Coral 'विद्रुम', Gold 'हेम्', Sapphire 'नील्', & a Diamond 'धवलम्'.

• These five faces are symbolic of the five primordial elements called पञ्चमहाभूत:' which makes up the entire existence.

• These are the elements of SPACE, FIRE, WIND, EARTH & WATER.

• All these five faces shine with three eyes 'त्रिक्षणै:'.
ALL
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Vibhu Vashisth
Vibhu Vashisth
@VIBHU_Tweet
Did you know?
Ahilyabai Holkar was one of India's
greatest women rulers of all time.

Ahilyabai was Born on May 31,1725 in the village of Chondi,Jamkhed distt,Maharashtra to a man named Mankoji Shinde,who was the Patil(Chief) of a village and a member of proud Dhangar Community.


Despite the fact that girls' education was a farther dream in those days, Ahilyabai was homeschooled by her father.
Ahilya didn't belong to any royal family but in a twist of fate she is still remembered as one of the most revered Queen in the history.


While they were living their humdrum lives, one day Malhar Rao Holkar, commander of the Peshwa Bajirao & Lord of the Malwa stopped in Chondi on his way to Pune, where he couldn't help but notice a young 8yrs old Ahilyabai in the temple service feeding the poor & hungry.

He was so impressed by the sheer innocence&beauty with simplicity character of Ahilyabai dat he asked her hand in marriage for his son Khanderao Holkar.Just like that she got married to Khanderao in 1733 at a tender age of 8&became a bride of esteemed Maratha community of Holkars

But destiny had something else in store for her as her husband died in the Battle of Kumbher in 1754 leaving her widow at 29.Distressed Ahilyabai was to commit Sati when her father-in-law Malhar Rao refused to let it happen.
ALL , AHILYABAIITIHAS
Angela Jamison
Angela Jamison
@AnJamison
@LancPAExaminer @buzz\_chronicles @buzz\\\_chronicles @buzz_chronicles save as category @pdfmakerapp grab @pdfmakerapp grab this @readwiseio save @readwiseio save thread @threader compile summarize @Threadreaderapp unroll please @ttttreads unroll @unrollthread.com @SaveToBookmarks
ALL
Self-Care Canvas \U0001f98b
Self-Care Canvas 🦋...
@selfcarecanvas
10 Hard Truths of Psychology and Life:

1.


2.


3.


4.


5.
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STEALTH JEFF
STEALTH JEFF
@drawandstrike
Andy McCabe has some explaining to do.


Andrew McCabe was reported to the FBI’s Office of Public Affairs for making an unauthorized leak of classified info to the media about @GenFlynn in early February 2017.

If you’ve wondered exactly who it was who leaked the classified info from that intelligence report on @GenFlynn’s phone calls with then-Russian ambassador Kislyak to the media, you are right now seeing a huge honking clue who it was.

To those responding to this info by sneering "Nothing's gonna happen":

Up.

Your.

Game.

You just might be too stupid to be following me.

The then-Deputy Director of the FBI get's caught targeting @GenFlynn with an illegal leak so he can 'investigated' by Peter Strzok?

Now that we know it was McCabe who set up Flynn for a fake 'perjury' investigation by his pet attack dog, Peter Strzok, the next name that's going to surface is...Joseph Pientka.
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Lumina\u2728
Lumina✨
@Anaphora_Lumina
I present to you all, my (possibly) superthread On how and why the Unknown God from Genshin Impact, and The Herrscher of Void/God Kiana/Sirin from Honkai Impact!

First off! We’ll start with the obvious things that constitute a possible connection.

They share the same Japanese Voice actress! Rie Kugimiya.
Usually this is a stretch reason, but considering everything else, it’s not unlikely that it’s the same character.

Secondly, their Appearances.
The both have very long white hair with identical bang style, and a very noticeable small piece of hair on top that curls upwards. That’s a defining part Of all of Kiana’s hairstyles, and for it to be shared with this god says something.


Another notable thing is their eyes. They both have Glowing golden eyes with very similar appearances. They contain a ring, and a 4-point star pupil. Resemblant of a scope if you will. That’s The Herrscher of Void’s defining characteristic


If you’d even like to take a look at their outfits, there’s resemblances including the black fur collar, the designs on the torso and chest, and the use of something similar to coat tails/skirt. The Herrscher can change their outfit and they aren’t stuck with one. Sirin does this
CULTURE
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Khatvaanga
Khatvaanga
@khatvaanga
Sri Gurubhyo Namah.
Some tweets on Adi Shankaracharya and in particular the Guru Parampara of @sringerimath. [I had done this series earlier 5 years ago on account of Shishya Sweekaram].


Adi Shankara established the Sringeri Peetham as the 1st of 4 amnaaya peetams.

The four being
1. Sarada Peetam at Sringeri.
2. Govardhana Peetam at Puri
3. Kalika at Dwaraka
4. Jyothir at Badarikashramam.

He installed his 4 most prominent shishyas as heads of the peetams.

Sureshwaracharya was assigned to Sringeri as its head.

Sringeri is a corruption of Rshyashrunga giri.

Rshyashrunga maharshi [and his father Sri Vibandhaka Maharshi] did their tapas at this place.

It is at Sringeri that Shankara spent 12 of His precious 32 years!!

That gives you and idea how much He loved this place.

Rshyashruga maharshi had a horn on his forehead, a result of being born to a deer. His mere presence was enough to shower rains!!

Rshyashrunga was one who led Putrakamesthi Yaagam of Dasaratha Maharaj and which resulted in Sri Rama's birth!!
ALL
Vibhu Vashisth
Vibhu Vashisth
@VIBHU_Tweet
Did you know?
Ahilyabai Holkar was one of India's
greatest women rulers of all time.

Ahilyabai was Born on May 31,1725 in the village of Chondi,Jamkhed distt,Maharashtra to a man named Mankoji Shinde,who was the Patil(Chief) of a village and a member of proud Dhangar Community.


Despite the fact that girls' education was a farther dream in those days, Ahilyabai was homeschooled by her father.
Ahilya didn't belong to any royal family but in a twist of fate she is still remembered as one of the most revered Queen in the history.


While they were living their humdrum lives, one day Malhar Rao Holkar, commander of the Peshwa Bajirao & Lord of the Malwa stopped in Chondi on his way to Pune, where he couldn't help but notice a young 8yrs old Ahilyabai in the temple service feeding the poor & hungry.

He was so impressed by the sheer innocence&beauty with simplicity character of Ahilyabai dat he asked her hand in marriage for his son Khanderao Holkar.Just like that she got married to Khanderao in 1733 at a tender age of 8&became a bride of esteemed Maratha community of Holkars

But destiny had something else in store for her as her husband died in the Battle of Kumbher in 1754 leaving her widow at 29.Distressed Ahilyabai was to commit Sati when her father-in-law Malhar Rao refused to let it happen.
ALL , AHILYABAIITIHAS
Tej Dosa \U0001f602\U0001f9e0
Tej Dosa 😂🧠...
@ComedicBizman
(A THREAD)

18 Things I Would Do At 18:

I was a dumb 18-year-old. I thought I had the world figured out. I didn't.

I stayed up till the wee hours. Drank every liquor invented.

Partied non-stop. Woke up after noon.

Surfed the web aimlessly.

Read BS self-help.

Repeat.

If I could do it all over again, here's 18 things I would do...

PHASE ONE: GET MY MIND RIGHT

ACTION #1: Break the chains - I wish I made the decision earlier. I didn't. I was scared. Anxious. Nervous. I knew once I made the decision, there was no going back.

Don't be like me.

Make the decision at 18. The decision to pave your own path in life. To go against the herd. To choose your own adventure. To commit to whatever sets your heart on fire.

ACTION #2: Cut off every negative person in your life.

Scroll through the contacts in your phone...

Notice how the names make you feel.

Delete any and all names that fill you with doubt and negativity.

ACTION #3: Condition your mind to embrace the producer mindset instead of the consumer mindset.

Consume 20% of the time. Produce 80% of the time.

Case closed.

ACTION #4: Set an intention to make $10k a month and write it out every MORNING and NIGHT as if you already achieved it (in the past tense).

Visualize yourself already having the money as you write.

Cheesy?

Yes.

Does it work?

Yes.

PHASE TWO: EDUCATION
LIFE