Share the benefit, not the product.
Users don't care what you sell, they care about how they get value:
• Start with an action verb
• Make a bold claim
• Talk directly to your persona
Hook the users so they NEED to read on.
Turn your feature sections into narratives.
• Dig at your audience's problem
• Twist the knife at why the problem is bad
• Share your feature's solution
Make your feature sections both memorable AND relatable.
Give users a sense of FOMO (Fear Of Missing Out).
When pitching your product, make users feel like everyone else already knows about it.
• "2,194 trials started"
• "25,000+ privacy community"
Show users how easy it is to get started by handling objections.
• "Join our Beta. It's free."
• "No credit card required"
• "Cancel anytime"
Give users no excuse to NOT click through.
Motivate users to take the next steps.
Be specific about the value users get by clicking forward:
• "Get started" → "Sign up now to automate Slack"
• "Join us" → "Start learning"
Reassure users they're on the right path.
Keep your visuals simple.
Bad:
@Retool's demo is overwhelming with text and visuals
Good:
@HelloSign instead uses blurred text so users only focus on the features that matter.
Bonus: Reply to the first tweet in this thread with your startup's website.
I'll reply back with a video teardown.
Thanks for reading!
Feel free to follow me
@maiale for more tweets around marketing, community, and growth.
Thanks to everyone who sent their landing page so far!
I’ll be replying/DMing teardowns to everyone over the next week :)
Wow, I didn’t expect this many responses😮🤯🙏 That’s it for landing page teardowns!
I’ll do my best to reply/DM everyone who responded before now throughout this week :)
If you want copywriting inspiration, here are some of my favorites:
•
https://t.co/WWtARXKLGT •
https://t.co/8rjKYrOYl0 •
https://t.co/pXzeSyP9tU •
https://t.co/AFg2a9gAwV •
https://t.co/Re5uCbSih3 What are some other great examples?