I've rewritten 300+ websites for startups from pre-seed to unicorn.

Here are my top learnings 👇

Share the benefit, not the product.

Users don't care what you sell, they care about how they get value:

• Start with an action verb
• Make a bold claim
• Talk directly to your persona

Hook the users so they NEED to read on.
Turn your feature sections into narratives.

• Dig at your audience's problem
• Twist the knife at why the problem is bad
• Share your feature's solution

Make your feature sections both memorable AND relatable.
Give users a sense of FOMO (Fear Of Missing Out).

When pitching your product, make users feel like everyone else already knows about it.

• "2,194 trials started"
• "25,000+ privacy community"
Show users how easy it is to get started by handling objections.

• "Join our Beta. It's free."
• "No credit card required"
• "Cancel anytime"

Give users no excuse to NOT click through.
Motivate users to take the next steps.

Be specific about the value users get by clicking forward:

• "Get started" → "Sign up now to automate Slack"
• "Join us" → "Start learning"

Reassure users they're on the right path.
Keep your visuals simple.

Bad: @Retool's demo is overwhelming with text and visuals

Good: @HelloSign instead uses blurred text so users only focus on the features that matter.
Bonus: Reply to the first tweet in this thread with your startup's website.

I'll reply back with a video teardown.
Thanks for reading!

Feel free to follow me @maiale for more tweets around marketing, community, and growth.
Thanks to everyone who sent their landing page so far!

I’ll be replying/DMing teardowns to everyone over the next week :)
Wow, I didn’t expect this many responses😮🤯🙏 That’s it for landing page teardowns!

I’ll do my best to reply/DM everyone who responded before now throughout this week :)
If you want copywriting inspiration, here are some of my favorites:
• https://t.co/WWtARXKLGT
• https://t.co/8rjKYrOYl0
• https://t.co/pXzeSyP9tU
• https://t.co/AFg2a9gAwV
• https://t.co/Re5uCbSih3

What are some other great examples?

More from All

1. Mini Thread on Conflicts of Interest involving the authors of the Nature Toilet Paper:
https://t.co/VUYbsKGncx
Kristian G. Andersen
Andrew Rambaut
Ian Lipkin
Edward C. Holmes
Robert F. Garry

2. Thanks to @newboxer007 for forwarding the link to the research by an Australian in Taiwan (not on

3. K.Andersen didn't mention "competing interests"
Only Garry listed Zalgen Labs, which we will look at later.
In acknowledgements, Michael Farzan, Wellcome Trust, NIH, ERC & ARC are mentioned.
Author affiliations listed as usual.
Note the 328 Citations!
https://t.co/nmOeohM89Q


4. Kristian Andersen (1)
Andersen worked with USAMRIID & Fort Detrick scientists on research, with Robert Garry, Jens Kuhn & Sina Bavari among


5. Kristian Andersen (2)
Works at Scripps Research Institute, which WAS in serious financial trouble, haemorrhaging 20 million $ a year.
But just when the first virus cases were emerging, they received great news.
They issued a press release dated November 27, 2019:

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