I've rewritten 300+ websites for startups from pre-seed to unicorn.

Here are my top learnings 👇

Share the benefit, not the product.

Users don't care what you sell, they care about how they get value:

• Start with an action verb
• Make a bold claim
• Talk directly to your persona

Hook the users so they NEED to read on.
Turn your feature sections into narratives.

• Dig at your audience's problem
• Twist the knife at why the problem is bad
• Share your feature's solution

Make your feature sections both memorable AND relatable.
Give users a sense of FOMO (Fear Of Missing Out).

When pitching your product, make users feel like everyone else already knows about it.

• "2,194 trials started"
• "25,000+ privacy community"
Show users how easy it is to get started by handling objections.

• "Join our Beta. It's free."
• "No credit card required"
• "Cancel anytime"

Give users no excuse to NOT click through.
Motivate users to take the next steps.

Be specific about the value users get by clicking forward:

• "Get started" → "Sign up now to automate Slack"
• "Join us" → "Start learning"

Reassure users they're on the right path.
Keep your visuals simple.

Bad: @Retool's demo is overwhelming with text and visuals

Good: @HelloSign instead uses blurred text so users only focus on the features that matter.
Bonus: Reply to the first tweet in this thread with your startup's website.

I'll reply back with a video teardown.
Thanks for reading!

Feel free to follow me @maiale for more tweets around marketing, community, and growth.
Thanks to everyone who sent their landing page so far!

I’ll be replying/DMing teardowns to everyone over the next week :)
Wow, I didn’t expect this many responses😮🤯🙏 That’s it for landing page teardowns!

I’ll do my best to reply/DM everyone who responded before now throughout this week :)
If you want copywriting inspiration, here are some of my favorites:
https://t.co/WWtARXKLGT
https://t.co/8rjKYrOYl0
https://t.co/pXzeSyP9tU
https://t.co/AFg2a9gAwV
https://t.co/Re5uCbSih3

What are some other great examples?

More from All

MASTER THREAD on Short Strangles.

Curated the best tweets from the best traders who are exceptional at managing strangles.

• Positional Strangles
• Intraday Strangles
• Position Sizing
• How to do Adjustments
• Plenty of Examples
• When to avoid
• Exit Criteria

How to sell Strangles in weekly expiry as explained by boss himself. @Mitesh_Engr

• When to sell
• How to do Adjustments
• Exit


Beautiful explanation on positional option selling by @Mitesh_Engr
Sir on how to sell low premium strangles yourself without paying anyone. This is a free mini course in


1st Live example of managing a strangle by Mitesh Sir. @Mitesh_Engr

• Sold Strangles 20% cap used
• Added 20% cap more when in profit
• Booked profitable leg and rolled up
• Kept rolling up profitable leg
• Booked loss in calls
• Sold only


2nd example by @Mitesh_Engr Sir on converting a directional trade into strangles. Option Sellers can use this for consistent profit.

• Identified a reversal and sold puts

• Puts decayed a lot

• When achieved 2% profit through puts then sold

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