Using humour helps when you don't have a killer offer.
While the offer isn't bad, there are no case studies with proof.
In this case, proof is in the email copy itself.
If it makes you smile then it must work on others too.
2/7
The cold email ice-cream saga (in 5 Acts)
Humour is powerful in email but is a PRO skill
Get it right & even boring offers will get responses
Why?
Because you've made someone FEEL HAPPIER...
-- FULL EMAIL SEQUENCE --
[THREAD]
LET'S GO!
1/7
Using humour helps when you don't have a killer offer.
While the offer isn't bad, there are no case studies with proof.
In this case, proof is in the email copy itself.
If it makes you smile then it must work on others too.
2/7
Email 2 is normally a short 'bump'
Here, referring back to the last message with humour, is smart.
Good humour often involves unusual contrasts.
e.g. mint chip and toothpaste are not normally connected
So its funny when they're juxtaposed.
3/7
Email 3 refers back to 2 (Rocky Road), another nice loop.
The childhood story evokes childhood nostalgia, one of THE most powerful emotions in copy.
The coconut whip cream line is unnecessary however and pushes our suspension of disbelief
4/7
The problem here is that the ice cream analogy is getting a little tired and over-extended.
Its saved by returning to reality with benefits like 'real examples of customers closing deals'
When you write copy casually like this, its powerful...
5/7
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The first area to focus on is diversity. This has become a dogma in the tech world, and despite the fact that tech is one of the most meritocratic industries in the world, there are constant efforts to promote diversity at the expense of fairness, merit and competency. Examples:
USC's Interactive Media & Games Division cancels all-star panel that included top-tier game developers who were invited to share their experiences with students. Why? Because there were no women on the
ElectronConf is a conf which chooses presenters based on blind auditions; the identity, gender, and race of the speaker is not known to the selection team. The results of that merit-based approach was an all-male panel. So they cancelled the conference.
Apple's head of diversity (a black woman) got in trouble for promoting a vision of diversity that is at odds with contemporary progressive dogma. (She left the company shortly after this
Also in the name of diversity, there is unabashed discrimination against men (especially white men) in tech, in both hiring policies and in other arenas. One such example is this, a developer workshop that specifically excluded men: https://t.co/N0SkH4hR35
USC's Interactive Media & Games Division cancels all-star panel that included top-tier game developers who were invited to share their experiences with students. Why? Because there were no women on the
ElectronConf is a conf which chooses presenters based on blind auditions; the identity, gender, and race of the speaker is not known to the selection team. The results of that merit-based approach was an all-male panel. So they cancelled the conference.
Apple's head of diversity (a black woman) got in trouble for promoting a vision of diversity that is at odds with contemporary progressive dogma. (She left the company shortly after this
Also in the name of diversity, there is unabashed discrimination against men (especially white men) in tech, in both hiring policies and in other arenas. One such example is this, a developer workshop that specifically excluded men: https://t.co/N0SkH4hR35
