I've done a write up of each point before, but that's not really so helpful.
I view this mostly as a "spiritual guide" to think of while I write, which can give you a boost if you're coming up blank
If you're new to copywriting and can't imagine how you'd bang out a 5k word sales letter *that converts* on cold traffic
This 20-point outline has inspired $1M sales letters
for some copy g's who charge 5 figs to bless your landing page
Let's take a look
(download at the end)
I've done a write up of each point before, but that's not really so helpful.
I view this mostly as a "spiritual guide" to think of while I write, which can give you a boost if you're coming up blank
Breaking down how to write a "lead" - how we hook the reader in
You need to quickly catch their attention and emotions while they ask themselves:
- wtf is this
- who's writing it
- why should I read it
You're getting attention, invoking curiosity, and priming emotionally
Remember,
If u can explain a problem to someone very precisely, they subconsciously assume you have an answer
If you can nail down their issue, they'll feel like a solution is on it's way (dopamine)
- it's entertaining (critical)
- story can be about someone with the problem, illustrates issue
- Story can be about you, proving credibility
The whole thing needs to be fluid
This is where a "unique mechanism" comes in - for example, tons of weight loss offers, but this one has xyz tech, etc
This is how the lead goes from who he is... to who he wants to be, via ur offer
Tbh the first 10 are the most broadly helpful
At the end here we're adding urgency, guarantees, future outcomes, etc.
But all of that is very depend on the situation.
Trivialize Your Price & Relieve Risk (11, 13) covers most of it
- don't be needy
- don't use bs urgency/scarcity
- ideally have a hard deadline
- qualify the lead yet again
https://t.co/hK23xylWPX
Many details within each step, but it's a good roadmap to internalize
If you want more good shit like this, hit the link in my bio, and sign up for my email list.
Guarantee it beats 99% of the other ones you're on.
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View the resolutions and voting results here:
The resolution titled "The occupied Syrian Golan," which condemns Israel for "repressive measures" against Syrian citizens in the Golan Heights, was adopted by a vote of 151 - 2 - 14.
Israel and the U.S. voted 'No' https://t.co/HoO7oz0dwr
The resolution titled "Israeli practices affecting the human rights of the Palestinian people..." was adopted by a vote of 153 - 6 - 9.
Australia, Canada, Israel, Marshall Islands, Micronesia, and the U.S. voted 'No' https://t.co/1Ntpi7Vqab
The resolution titled "Israeli settlements in the Occupied Palestinian Territory, including East Jerusalem, and the occupied Syrian Golan" was adopted by a vote of 153 โ 5 โ 10.
Canada, Israel, Marshall Islands, Micronesia, and the U.S. voted 'No'
https://t.co/REumYgyRuF
The resolution titled "Applicability of the Geneva Convention... to the
Occupied Palestinian Territory..." was adopted by a vote of 154 - 5 - 8.
Canada, Israel, Marshall Islands, Micronesia, and the U.S. voted 'No'
https://t.co/xDAeS9K1kW
View the resolutions and voting results here:
The resolution titled "The occupied Syrian Golan," which condemns Israel for "repressive measures" against Syrian citizens in the Golan Heights, was adopted by a vote of 151 - 2 - 14.
Israel and the U.S. voted 'No' https://t.co/HoO7oz0dwr
The resolution titled "Israeli practices affecting the human rights of the Palestinian people..." was adopted by a vote of 153 - 6 - 9.
Australia, Canada, Israel, Marshall Islands, Micronesia, and the U.S. voted 'No' https://t.co/1Ntpi7Vqab
The resolution titled "Israeli settlements in the Occupied Palestinian Territory, including East Jerusalem, and the occupied Syrian Golan" was adopted by a vote of 153 โ 5 โ 10.
Canada, Israel, Marshall Islands, Micronesia, and the U.S. voted 'No'
https://t.co/REumYgyRuF
The resolution titled "Applicability of the Geneva Convention... to the
Occupied Palestinian Territory..." was adopted by a vote of 154 - 5 - 8.
Canada, Israel, Marshall Islands, Micronesia, and the U.S. voted 'No'
https://t.co/xDAeS9K1kW
I'm going to do two history threads on Ethiopia, one on its ancient history, one on its modern story (1800 to today). ๐ช๐น
I'll begin with the ancient history ... and it goes way back. Because modern humans - and before that, the ancestors of humans - almost certainly originated in Ethiopia. ๐ช๐น (sub-thread):
The first likely historical reference to Ethiopia is ancient Egyptian records of trade expeditions to the "Land of Punt" in search of gold, ebony, ivory, incense, and wild animals, starting in c 2500 BC ๐ช๐น
Ethiopians themselves believe that the Queen of Sheba, who visited Israel's King Solomon in the Bible (c 950 BC), came from Ethiopia (not Yemen, as others believe). Here she is meeting Solomon in a stain-glassed window in Addis Ababa's Holy Trinity Church. ๐ช๐น
References to the Queen of Sheba are everywhere in Ethiopia. The national airline's frequent flier miles are even called "ShebaMiles". ๐ช๐น
I'll begin with the ancient history ... and it goes way back. Because modern humans - and before that, the ancestors of humans - almost certainly originated in Ethiopia. ๐ช๐น (sub-thread):
The famous \u201cLucy\u201d, an early ancestor of modern humans (Australopithecus) that lived 3.2 million years ago, and was discovered in 1974 in Ethiopia, displayed in the national museum in Addis Ababa \U0001f1ea\U0001f1f9 pic.twitter.com/N3oWqk1SW2
— Patrick Chovanec (@prchovanec) November 9, 2018
The first likely historical reference to Ethiopia is ancient Egyptian records of trade expeditions to the "Land of Punt" in search of gold, ebony, ivory, incense, and wild animals, starting in c 2500 BC ๐ช๐น
Ethiopians themselves believe that the Queen of Sheba, who visited Israel's King Solomon in the Bible (c 950 BC), came from Ethiopia (not Yemen, as others believe). Here she is meeting Solomon in a stain-glassed window in Addis Ababa's Holy Trinity Church. ๐ช๐น
References to the Queen of Sheba are everywhere in Ethiopia. The national airline's frequent flier miles are even called "ShebaMiles". ๐ช๐น
