Get a lot of questions like this about how to target e-commerce brands on LinkedIn to sell your agency services.

If that sounds like you... here's how you do it.

[SHORT THREAD]

SALES NAVIGATOR

Step 1: Sign up for a free 30 day trial Sales Nav account

Step 2: Use this search to start with https://t.co/3K4m0CrrJy

Assuming you want to target US brands and smaller size companies - adjust these if not.

The key is to search for companies using SHOPIFY
Step 3: Want to sub-niche further?

Add 'beauty' as a keyword to refine your list accordingly

Rinse and repeat for as many niches as you want
Step 4:

Select the Accounts (companies) you want to target then click 'view current employees'
Step 5:

Add in job titles to filter further as needed

THAT'S IT

Now scrape this list using your favourite tool and outreach away...

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I like this heuristic, and have a few which are similar in intent to it:


Hiring efficiency:

How long does it take, measured from initial expression of interest through offer of employment signed, for a typical candidate cold inbounding to the company?

What is the *theoretical minimum* for *any* candidate?

How long does it take, as a developer newly hired at the company:

* To get a fully credentialed machine issued to you
* To get a fully functional development environment on that machine which could push code to production immediately
* To solo ship one material quanta of work

How long does it take, from first idea floated to "It's on the Internet", to create a piece of marketing collateral.

(For bonus points: break down by ambitiousness / form factor.)

How many people have to say yes to do something which is clearly worth doing which costs $5,000 / $15,000 / $250,000 and has never been done before.

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I could create an entire twitter feed of things Facebook has tried to cover up since 2015. Where do you want to start, Mark and Sheryl? https://t.co/1trgupQEH9


Ok, here. Just one of the 236 mentions of Facebook in the under read but incredibly important interim report from Parliament. ht @CommonsCMS
https://t.co/gfhHCrOLeU


Let’s do another, this one to Senate Intel. Question: “Were you or CEO Mark Zuckerberg aware of the hiring of Joseph Chancellor?"
Answer "Facebook has over 30,000 employees. Senior management does not participate in day-today hiring decisions."


Or to @CommonsCMS: Question: "When did Mark Zuckerberg know about Cambridge Analytica?"
Answer: "He did not become aware of allegations CA may not have deleted data about FB users obtained through Dr. Kogan's app until March of 2018, when
these issues were raised in the media."


If you prefer visuals, watch this short clip after @IanCLucas rightly expresses concern about a Facebook exec failing to disclose info.