A common mistake newbie designers commit is overusing colors when designing an ad.
Stop using too many colors and start putting more emphasis on the focal point of your design.
A THREAD:
//How You Can Increase the Saliency of Your Ad Creatives//
Saliency is a necessary quality your ad should have for them to be noticed by your audience.
And there are three (3) HACKS you need to know to achieve this:
What are these?
1. Color
2. Orientation
3. Size
A common mistake newbie designers commit is overusing colors when designing an ad.
Stop using too many colors and start putting more emphasis on the focal point of your design.
Because if everything is equally vibrant, there’s no saliency.
Let me give you an example 👇
It emphasizes the blue color of their iPhone case by using a dull-colored background.
Clearly your first glance was on the case, right?
In this image , you can see that the “hotter sauce” is more emphasized because of the red color that stands out against the black background.
Do you see what I mean?
Ads with tilted products and diagonal lines catch attention. They interrupt the usual vertical pattern that our eyes are exposed to when browsing.
For your audience to notice your ad immediately, use diagonal lines in your creative.
In these creatives, the products and the lines follow a diagonal orientation which highly enhances the saliency of the creative.
Our attention is easily drawn to an object that is bigger than the rest of its surrounding elements.
So how do we apply this?
Pinpoint the most important thing in your design and enlarge its size to add focus.
Examples below!
You can see that they're doing it right.
You'll notice that the large text on top of the creatives could really capture your attention.
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1/x Fort Detrick History
Mr. Patrick, one of the chief scientists at the Army Biological Warfare Laboratories at Fort Detrick in Frederick, Md., held five classified US patents for the process of weaponizing anthrax.
2/x
Under Mr. Patrick’s direction, scientists at Fort Detrick developed a tularemia agent that, if disseminated by airplane, could cause casualties & sickness over 1000s mi². In a 10,000 mi² range, it had 90% casualty rate & 50% fatality rate
3/x His team explored Q fever, plague, & Venezuelan equine encephalitis, testing more than 20 anthrax strains to discern most lethal variety. Fort Detrick scientists used aerosol spray systems inside fountain pens, walking sticks, light bulbs, & even in 1953 Mercury exhaust pipes
4/x After retiring in 1986, Mr. Patrick remained one of the world’s foremost specialists on biological warfare & was a consultant to the CIA, FBI, & US military. He debriefed Soviet defector Ken Alibek, the deputy chief of the Soviet biowarfare program
https://t.co/sHqSaTSqtB
5/x Back in Time
In 1949 the Army created a small team of chemists at "Camp Detrick" called Special Operations Division. Its assignment was to find military uses for toxic bacteria. The coercive use of toxins was a new field, which fascinated Allen Dulles, later head of the CIA
Mr. Patrick, one of the chief scientists at the Army Biological Warfare Laboratories at Fort Detrick in Frederick, Md., held five classified US patents for the process of weaponizing anthrax.
2/x
Under Mr. Patrick’s direction, scientists at Fort Detrick developed a tularemia agent that, if disseminated by airplane, could cause casualties & sickness over 1000s mi². In a 10,000 mi² range, it had 90% casualty rate & 50% fatality rate
3/x His team explored Q fever, plague, & Venezuelan equine encephalitis, testing more than 20 anthrax strains to discern most lethal variety. Fort Detrick scientists used aerosol spray systems inside fountain pens, walking sticks, light bulbs, & even in 1953 Mercury exhaust pipes
4/x After retiring in 1986, Mr. Patrick remained one of the world’s foremost specialists on biological warfare & was a consultant to the CIA, FBI, & US military. He debriefed Soviet defector Ken Alibek, the deputy chief of the Soviet biowarfare program
https://t.co/sHqSaTSqtB
5/x Back in Time
In 1949 the Army created a small team of chemists at "Camp Detrick" called Special Operations Division. Its assignment was to find military uses for toxic bacteria. The coercive use of toxins was a new field, which fascinated Allen Dulles, later head of the CIA
