This omni-channel sequence has generated 1000's of leads and millions of dollars worth of deals for B2B companies.
For one company it has generated:
โ
50+ Qualified Conversations
๐
14 Booked Discovery Calls
๐ฐ $11,500 Cash Collected
๐ธ $4,000 MRR
IN THE LAST THREE WEEKS ๐คฏ
Quick PSA:
These threads take a lot of time and the strategy I am about to share can potentially unlock tens of thousands of dollars for your business.
All I ask is that you retweet the first tweet โ๐ป above to share the knowledge.
Thank you ๐๐ป
Now lets get started ๐
So why omni-channel outreach?
โ LinkedIn is limiting the amount of connections/messages you can send on the platform.
โ Cold email is getting less and less effective (& saturated).
โ
Combining the two into a powerful sequence is the key.
Here is my 10 step sequence ๐๐ป
Step One: Sourcing Leads ๐
A credible lead list is crucial - it gives your entire campaign a stronger foundation to book more calls.
My top three sources:
1๏ธโฃ
@NickAbraham12 's Custom Lists
2๏ธโฃ Linkedin Post Engagers (via Leadbird)
3๏ธโฃ Sales Navigator
Quality is Key ๐
Step Two: View LinkedIn Profile ๐
Your prospect will get a notification saying "_____ just viewed your LinkedIn profile."
Easy first touch to build awareness and improve response rates later on in the sequence.
โญ Pro Tip: Your LinkedIn & Email profile pictures should match.
Step Three: Email Verification โ
You only want to send emails to verified leads so you don't ruin your domain.
Best Platforms:
๐๐ป Neverbounce
๐๐ป Debounce
๐๐ป Leadbird
Once you verify good emails you are ready for your first outreach message.
Step Four: First Email โ๏ธ
The copy is relatively simple.
1๏ธโฃ Personalized First Line: Use AI to do this fast
2๏ธโฃ Short Body: Deliver your value prop
3๏ธโฃ Social Proof/Case Studies: Show your credibility
4๏ธโฃ CTA: Ask questions to gauge interest
โญ Pro Tip: Shorter is better.
Step Five: LinkedIn Request ๐ป
Send them a connection request on LinkedIn with this message ๐๐ป
"Hey (FIRST NAME),
(Personalized First Line)
Would love to connect."
You will see between a 30-50% acceptance rate. ๐
Step Six: Follow Up Email ๐จ
Bring the two platforms together with a quick email ๐๐ป
"Hey (First Name),
I sent you a message on LinkedIn but I know how crazy the inbox can be, just wanted to reach out because (VALUE PROP).
Interested in chatting?"
Stay top of mind โ
Step Seven: Re-Engage LinkedIn Message ๐ฑ
The LinkedIn inbox is hectic.
Especially for professionals being targeted in cold outreach campaigns.
โ Don't over complicate the message.
"Hey (FIRST NAME) - just bumping this up!"
โ
Your goal = stay at the top of their inbox.
Step Eight: Last Chance Email ๐
If you haven't gotten a response yet it means your offer isn't powerful enough.
This email is your chance to change that ๐
What can you offer for FREE to prove your value?
๐๐ป Free Audits
๐๐ป Valuable Intro
๐๐ป Podcast Feature
LEAD WITH VALUE.
Step Nine: Personalized GIF ๐ฅ
You need to ๐ฅ STAND OUT ๐ฅ
By sending a personalized GIF you will catch your prospect's attention.
Leadbird does some cool stuff with the personalized gifs.
Include personalized text and use your prospects profile picture ๐๐ป
Step Ten: LinkedIn Audio Message ๐ฃ
This is the most UNDER-RATED tool.
It will help you:
โ
Been seen as a human
โ
Stand out in an ocean of text
โ
Connect on a personal level
Use this FREQUENTLY ๐ฅ
Want to learn more about cold outreach?
Here are the top follows ๐ธ
๐๐ป
@NickAbraham12 ๐๐ป
@blackhatwizardd ๐๐ป
@THETYFRANKEL ๐๐ป
@MartelMetellus ๐๐ป
@SaaSCapo ๐๐ป
@Shawpreneur ๐๐ป
@alxberman ๐๐ป
@linkedin_king ๐๐ป
@sean0to10k ๐๐ป
@DONVESH ๐๐ป
@DotComCJ They drop gems DAILY ๐
๐จ TLDR:
My 10 step cold outreach sequence:
1. Source Leads
2. View LinkedIn Profile
3. Verify Email
4. First Email
5. LinkedIn Request
6. Follow-Up Email
7. Linkedin DM
8. Last Chance Email
9. Personalized GIF
10. Linkedin Audio Message
Go book calls & close deals ๐ฐ
If you're having trouble getting leads for your business then you should book a call with Leadbird (
https://t.co/IMgUQhiRcq)
@NickAbraham12 &
@MartelMetellus will happily help you flood your inbox with high quality leads ๐ธ