Media apps ("social" or otherwise) can only *effectively* compete in 1, and must fight every other player in that particular arena for a finite pool of attention.
Here's a theory that I think helps explain:
- How Instagram won the first attention war
- Why there will never be another mixed-format feed
- Why TikTok is so dominant
- Why Clubhouse has a huge advantage over Spaces
- How Spaces can still win, but why Fleets can't
🧵...
Media apps ("social" or otherwise) can only *effectively* compete in 1, and must fight every other player in that particular arena for a finite pool of attention.
Often we can look but not listen, other times we can listen but not look. And sometimes we can give our phones 100% of our sensory attention.
The best creators will invest in whatever platform offers the most attention to harvest into social capital.
If you can look but not listen, photos win.
If you can listen but not look, audio is the only format.
With no constraints, video wins.
IG quickly became the most engaging place on our phones. Until the 2nd war began.
TikTok executed perfectly. You can't even use it without sound-on.
Clubhouse is quickly building a supply of quality audio creators and becoming the most engaging option when you can only listen but not look.
They could carve out a modest (compared to IG) niche simply because text as a format selected for a very different type of successful creator.
There are so many ways Twitter could make better use of that real estate. On that note:
Listen-only is our default resting mode so push is especially powerful in this war.
More from All
You May Also Like
Fake chats claiming to be from the Irish African community are being disseminated by the far right in order to suggest that violence is imminent from #BLM supporters. This is straight out of the QAnon and Proud Boys playbook. Spread the word. Protest safely. #georgenkencho
There is co-ordination across the far right in Ireland now to stir both left and right in the hopes of creating a race war. Think critically! Fascists see the tragic killing of #georgenkencho, the grief of his community and pending investigation as a flashpoint for action.
Across Telegram, Twitter and Facebook disinformation is being peddled on the back of these tragic events. From false photographs to the tactics ofwhite supremacy, the far right is clumsily trying to drive hate against minority groups and figureheads.
Declan Ganley’s Burkean group and the incel wing of National Party (Gearóid Murphy, Mick O’Keeffe & Co.) as well as all the usuals are concerted in their efforts to demonstrate their white supremacist cred. The quiet parts are today being said out loud.
The best thing you can do is challenge disinformation and report posts where engagement isn’t appropriate. Many of these are blatantly racist posts designed to drive recruitment to NP and other Nationalist groups. By all means protest but stay safe.
There is co-ordination across the far right in Ireland now to stir both left and right in the hopes of creating a race war. Think critically! Fascists see the tragic killing of #georgenkencho, the grief of his community and pending investigation as a flashpoint for action.
Across Telegram, Twitter and Facebook disinformation is being peddled on the back of these tragic events. From false photographs to the tactics ofwhite supremacy, the far right is clumsily trying to drive hate against minority groups and figureheads.
Be aware, the images the #farright are sharing in the hopes of starting a race war, are not of the SPAR employee that was punched. They\u2019re older photos of a Everton fan. Be aware of the information you\u2019re sharing and that it may be false. Always #factcheck #GeorgeNkencho pic.twitter.com/4c9w4CMk5h
— antifa.drone (@antifa_drone) December 31, 2020
Declan Ganley’s Burkean group and the incel wing of National Party (Gearóid Murphy, Mick O’Keeffe & Co.) as well as all the usuals are concerted in their efforts to demonstrate their white supremacist cred. The quiet parts are today being said out loud.
There is a concerted effort in far-right Telegram groups to try and incite violence on street by targetting people for racist online abuse following the killing of George Nkencho
— Mark Malone (@soundmigration) January 1, 2021
This follows on and is part of a misinformation campaign to polarise communities at this time.
The best thing you can do is challenge disinformation and report posts where engagement isn’t appropriate. Many of these are blatantly racist posts designed to drive recruitment to NP and other Nationalist groups. By all means protest but stay safe.