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1/ new essay: What's next for marketplace startups? Reinventing the $10 trillion service economy, that's what. Co-authored with @ljin18 https://t.co/fgKbrHTnH5. A short thread 👇

2/ Marketplace startups have done incredibly well over the first few decades of the internet, reinventing the way we shop for goods, but have been less successful services. It's bc services are complex, subjective, fragmented, and often in real life. Makes it hard

3/ There's been 4 major eras at making the service economy work online. The Listings Era, the unbundled Craiglist era, the Uber for X era, and the Managed Marketplace era

4/ Each era has added more value than the last, and utilized technology innovations, from internet to social / "read/write web" to mobile. The "Unbundling Craigslist" era was particularly epic at generating startup ideas

5/ The problem is, all the low-hanging fruit has been picked off. The techniques that got us to here won't get us to the next phase. So we have to do some pretty different things. That's why "Managed Marketplaces" have been a big deal - hire folks as W-2s, certify quality, etc.

Thiruvizha Mahadeva Kshetram
#Alappuzha 
#Keralatemples 🚩

Thiruvizha Mahadeva Kshetram is located in Cherthala and it is believed that Prathishta of temple was done by Vilwamangalam Swamy. Paramashiva is Swayambhu here and is worshipped as Kalakandha which means who swallowed

Halahala visham to save the world during Samudra mathanam. 

It is a famous temple where people seek the blessings, for curing the Kaivisham. The poison given by someone to destroy a person is made to vomit here. This is removed by making them vomit the poison by a special

medicine.
The medicine for vomiting is made from a plant near temple by Palodathu family. The milk offered to Bhagwan is mixed with the extracts of the plant.

Story says that once this place was a dense forest, and a woman was looking for the presence of a tortoise in the pond

and the tip of her stick hit the bottom and it started bleeding in the pond. 
Frightened, the lady informed every one and after searching in pond people found Swayambhu Lingam inside the pond. Thus Prathishta was done here.

Om Namah Shivaye
Shambo Mahadeva
🙏🕉🙏

MAHARAANI TARARANI: THE QUEEN OF MARATHAS

Rani Tarabai was the brave daughter-in-law of Chhatrapati Shivaji and one of the greatest medieval Monarchs India ever had.
She was born in 1675 to one of the bravest commander-in-chiefs of Shivaji's Army named Hambir Rao Mohite.

Tarabai was just 8yrs old when she was married to Shivaji's younger son, Rajaram. Mughals and Marathas were constantly at war with each other. Shivaji was crowned the ruler of the Independent Maratha Swarajya in 1674 which was established by him.

However,the great leader died in 1680&the Maratha Samrajya went into a complete&total chaos.Marathas saw some very tough times ahead. In 1689,when Raigad Fort fell to the Mughal Army of over 15000,Shivaji's first wife Saibai and his elder son Sambhaji were captured&put to death.

Sambhaji's wife and son Shahu were taken prisoners to the Mughal court. During the same battle, Shivaji's second son Rajaram(Tarabai's husband) , who was the heir to the throne now, managed to escape using a disguise. He made his way to the Gingee Fort in Tamil Nadu.

Mughal General Zulfikar Khan, however, followed them to Gingee laying siege to the Gingee Fort. From 1690-1698,This was the longest siege by a Mughal Army of any Fort which stands testimony to the military and diplomatic credentials of Rani Tarabai.