Mental models are the secret to making the best out of the world around you
But there is a million of them...
A guide to my favorite mental models:
Marketing
Luck Surface Area:
“When you do something you’re excited about you will naturally pull others into your orbit.
The more people with whom you share your passion, the more who will be pulled into your orbit.”
Orbits are powerful in marketing, business or life
Sales
Hunting whales vs flies:
5 types of sales prospects
1) Whales
2) Elephants
3) Deers
4) Rabbits
5) Flies
How can you hunt 1,000 whales, 10,000 elephants, 100,000 deers, 1,000,000 rabbits or 10,000,000 flies?
Who do you want to hunt? Why?
(no animals were harmed writing that last tweet)
It's time for a non-hunting mental model for this
Any one have ideas?
Military
Winning Hearts and Minds:
“In which one side seeks to prevail not by the use of superior force, but by making emotional or intellectual appeals to sway supporters of the other side.”
Key: if you speak to people's hearts and the minds, you are speaking to human nature