🔥 A lesson in pricing

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Peter Thiel spends 6 months writing down everything he knows about business. His book sells for $10.

Adam Wathan and Steve Schoger spend 6 months writing down everything they know about design. Their “book” sells for $79.

Believe it or not, both prices make perfect sense.

Thiel is selling to the masses and the masses are sensitive to price changes (price elastic).

If he raises the price to $30 they wouldn’t think twice before substituting his book for one of the many cheaper alternatives on Amazon.

Adam and Steve are selling to hardcore fans and hardcore fans are insensitive to price changes (price inelastic).

They've all been following the Twitter tips, watching the screencasts, reading the Medium posts.

In their minds, there are no substitute resources available.

When demand for your good is inelastic, you raise your price.

In the case of Adam and Steve, all the way up to $79.

As the diagram shows, a 8x price increase ($10 to $79) results in just a 2x drop in books sold (20k to 10k) and 4x more revenue (area of the rectangles).

Yesterday, I wrote about how easy it is to sell ice cream on a crowded beach: https://t.co/a9z2ZTixb7

Today, I’m at the local fair.

There are hundreds of vendors.

But there are also huge crowds who are hot and thirsty; lots of demand for cold drinks!

Go where the crowds are!

Again, this is just a metaphor!

But it’s a good reminder:

🍋 If you have a lemonade stand, it’s better to go somewhere hot, where there are a lot of thirsty people.

💻 If you want to make software, it’s better to go where there are a bunch of potential customers.

BTW - targeting a good market doesn’t mean you’ll automatically win!

There are a TON of factors that influence a business’ success (or failure).

But choosing a market that has a lot of demand (and good channels) is essential for future success.

In business, nothing is guaranteed.

You might be in a good market today, but tomorrow it could fall apart.

Markets are fickle.

Some days they want 🍦, other days they want 🥤.

The economy can go up, or it can crash.

A good competitor can come in and grab market share.

But this reinforces the point:

“Business is already hard, why make it harder?” – @asmartbear

Why try to enter a niche where there’s no demonstrable demand?

Why try to serve a total addressable market of 500, when you could go after 500,000 potential customers?

it's done.

a visual enigma machine simulator: https://t.co/eLE4Sb97HW

Two years ago on a weekend, I built a tool to make it easier to evaluate Twitter accounts. Since then 36590 people used it to analyze 55390 different Twitter accounts.

Over the last months @mmkaradeniz and I made a new version. We launched it last night:

@accountanalysis doesn't use machine learning or AI „magic“. Instead of telling users if an account is authentic or not, it helps them to evaluate the accounts themselves.

It visualizes the different features (date, time, type, app, etc.) of Tweets to make them interpretable. /1

@accountanalysis The core concept is still the same, but it looks much better and is easier to operate. Not only for the users, but us developers as well. Enabling us to continuously roll out new features in the future.

Side-by-side screenshots of the old and new version. /2

@accountanalysis Some people had questions what different charts displayed and how they could be interpreted. There are now explanations for all charts, that can be toggled on and off at any time. /3

@accountanalysis The selected/retrieved Tweet count moved to the top to make it clear that not all Tweets of an account are analyzed. 3200 is the API limit by Twitter. It's possible to get more through the Premium API, but I don't think people would pay $100+ for the analysis of one account. /4

Did the cover art for Shinigami's upcoming track, releasing very soon!

crop of the logotype